B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

AUGUST 15, 2011

Video – you can link your YouTube Channel with YouTube for Pages on Facebook , so that whenever you upload a video it appears on your Facebook wall . You do have a YouTube channel, don’t you? This content can really extend your reach at a trade show to those who didn’t attend!

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Your presence on social media and how others share your content makes a huge difference. Use of images and substantial articles or blog posts are the new winners. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 1, 2015

Do they have an Instagram or YouTube presence and you don’t? ( Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Look for where your competitors have created a marketing presence. Now take some kind of action to execute the plan!

Planning 100

Planning B2B Marketing B2B Buyer Personas 100