B2B Marketing Traction

JANUARY 31, 2012

So what uses might those of us who work in B2B Marketing have for Pinterest? hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. Karlie recommended a board for best tips for trade shows.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Conferences and Trade Shows – for those customers and prospects who can’t attend an important industry trade show or conference – be their eyes and ears. You do have a YouTube channel, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

FEBRUARY 27, 2015

I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing. Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 13, 2016

Without a plan, your marketing may require a lot of re-work. With a plan, there is less need for costly re-work. But, one-time pricing is usually much higher than on-going client work. The videographer also valued the client more for being able to plan ahead and schedule their work. Need video content ideas?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 13, 2015

They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Since 1997 we’ve worked with hundreds of companies to reduce marketing waste and increase results. Knowledge of and experience executing tactics. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

MARCH 18, 2013

The key is to be strategic about it, and understand how it can work for your business before you get started. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

DECEMBER 9, 2014

You don’t need to give away any trade secrets – just stick to the problems and issues that your product or service solves. The benefits of doing this work early can be huge. When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Continue what works and add new tactics in a measured way. So it’s not that “content is king,” it’s that “substantial content is king.”

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 13, 2015

You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. If you piggy-back on an existing event such as a trade show or conference, you have more of a chance of getting people in the room.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 4, 2015

It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them. A video of your exhibit at a trade show. Do a time lapse video of your trade show booth and post it online.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. I know I was vague in the above example, but for all our client work, we keep the details strictly confidential. How do you create a positioning statement? Contact New Incite today.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 14, 2011

They were going to exhibit their software product at a trade show in three weeks. Not bad for three weeks work. Neither opportunity was a fit for me, but I was encouraged. This year, a B2B start-up in Northern California messaged me on LinkedIn. Could I help them? Three weeks? And it all started with LinkedIn.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

OCTOBER 25, 2012

Does that person create great designs, and is there enough work to justify a full or part time position? This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. Do you have an in-house graphic designer?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JUNE 19, 2012

This morning each member of our group shared stories about the first technology company they worked with. I am the CMO for Hire that gets the call from the tech entrepreneur, “I have three weeks before I launch at the such-and-such trade show. Can you help me?” ” By the way, the answer is Yes!).

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? I consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

JULY 1, 2015

Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. Now take some kind of action to execute the plan!

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JUNE 17, 2014

You’re best off working with a web developer who can develop using an open source platform or from scratch. But, are you trading cost-savings for slow performance and poor support? Some developers use proprietary platforms or outdated technologies like Dreamweaver. You choose an inexpensive host that performs poorly.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

DECEMBER 14, 2012

In my 29 years in sales and marketing, I have worked a lot of trade shows. My answer to the question is “Yes, but not just because sex sells.” ” There is more science to the story. And I have seen proof of the pudding (so to speak) that sex sells.

Trade Show 100

Trade Show Cold Calling Marketing Prospects Software 100