Biznology

APRIL 21, 2017

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. It’s not a trade-off between competing goods—more content on one side and better business results on the other. Minimizing content is itself a strategy to improve results.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

DECEMBER 26, 2017

per- London Good Delivery Bar but how’re you going to move that money into a form that you can buy and trade with? Simply put, according to Wikipedia , “ an initial coin offering (ICO) is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Biznology

DECEMBER 26, 2013

(Photo credit: Wikipedia). What are your thoughts on the Black Friday trade-off between ad rank and frequency in the Toy vertical? The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. When you think of Kohl’s, do you think of toys?). Is there a right strategy?

SEM 80

SEM Lead Scoring Lead Ranking Ad Frequency 80

Moz

AUGUST 31, 2020

There is a trade-off between continuity and accuracy. It could be high enough to allow you to rank for every keyword you like, or it could be terribly low because your competitors are Wikipedia and Quora. This can be repeated as many times as is necessary to reduce the number of outliers. Ripping off the Band-Aid.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Biznology

JANUARY 23, 2012

Image via Wikipedia. Here’s where I ran across this: Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

DECEMBER 12, 2013

John Krasinski(Photo credit: Wikipedia). Content Marketing Slider brand journalism Content marketing Federal Trade Commission John Krasinski journalists marketing' John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Kidding, again!).

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

JULY 27, 2010

Image via Wikipedia. James Mathewson, co-author of Audience, Relevance, and Search and the global search strategist for IBM, traded answers with Kristina Halvorson, founder and CEO of the Minneapolis-based content strategy consultancy Brain Traffic , and author of Content Strategy for the Web.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Writing on the Web

JANUARY 26, 2011

Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. After rapid economic, social and technological growth beginning in the 1990s, Mexico is now both one of the world’s largest economies and one of the fastest growing economies in the world, with a stable growth rate of 7.6%.

Digg 100

Digg Wikipedia Buzz Blogger 100

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. However, we will easily trade off old world privileges for access to new, fresh, exciting big data, and tools that will enable us to make the difference. It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Biznology

MAY 8, 2013

Photo credit: Wikipedia. There’s an invisible marketplace there, where instead of fruits, or jewellery, or carpets, you have information being traded all the time. However, the way we trade or move that information today is reminiscent of prehistoric bartering practices. Now think about your own organization.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Conferences and trade shows, like Dreamforce. Response files tend to be more current and accurate than compiled files.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Digital Marketing World Forum

NOVEMBER 18, 2019

According to Wikipedia, Precision marketing is “ A marketing technique that suggests successful marketing is to retain, cross-sell and upsell existing customers. Ourcart’s unique offering, Chop , brings together performance marketing and trade promotions to help brands establish and maintain direct relationships with their customers. .

Amazon 48

Amazon Paid Search Agency eCommerce Advertising Agencies 48

Heinz Marketing

AUGUST 22, 2019

The term itself implies that there’s an explicit trade-off between ‘work’ and ‘life’, which totally isn’t the case for everyone. Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. What’s your perspective or approach to work/life balance? Conceptually, I’m not a fan. What’s your workspace like?

Demand Generation 78

Demand Generation Work Management Demand Enterprise Management 78

Hubspot

MAY 2, 2019

Image Credit : Wikipedia. The Federal Trade Commission wanted to terminate the deal. In 2007, John Mackey , the co-founder and CEO of Whole Foods Market, was caught criticizing Whole Food’s rival, Wild Oats Markets, on Yahoo Finance forums for over seven years under a pseudonym.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Tony Zambito

APRIL 28, 2010

Image via Wikipedia.   This simple tool spurred on civilizations coming in contact with each other, trade, and the introduction of goods never before seen.    This simple tool spurred on civilizations coming in contact with each other, trade, and the introduction of goods never before seen. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

nDash

JULY 23, 2020

From individual thought leaders covering your most relevant topics to industry trade publications and brands under your industry umbrella with a different niche, you’ll have to compete with them all for Page 1 rankings.

Analysis 52

Analysis SEO Lead Scoring Lead Ranking 52

Biznology

NOVEMBER 4, 2010

Image via Wikipedia. I wonder if we have so emphasized the tools of the trade that we have forgotten what we are actually making with those tools. I got just that question from someone the other day, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people.

Conversion Rate 80

Conversion Rate Search Marketing Conversion Wikipedia 80

Biznology

MAY 10, 2012

Photo credit: Wikipedia. They’re less reliant on a really appealing spokesperson, instead trading on the vicarious thrill of watching interesting things being destroyed in a blender – iPhones, iPads, glow sticks. ” So let’s start off talking about what kind of content you can and should be generating.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. As my Biznology colleague Frank Reed pointed out a little while back , “If you are not a jack of all trades or a master of one area of the online space, then don’t say you are. Several clients of mine have recently filled search marketing, social media marketing and community management positions.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. Trade shows are making a comeback, with higher quality attendance and happier exhibitors as a result. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. Got any B2B marketing myths to add to the list?

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

MARCH 15, 2016

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. This highly popular technique was pioneered by trade publishers looking for ways to extend the value of their customer access. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! But there are some potholes to consider. Pay per lead.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Heinz Marketing

AUGUST 22, 2019

The term itself implies that there’s an explicit trade-off between ‘work’ and ‘life’, which totally isn’t the case for everyone. Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. What’s your perspective or approach to work/life balance? Conceptually, I’m not a fan. What’s your workspace like?

Demand Generation 46

Demand Generation Work Management Demand Enterprise Management 46

Biznology

JULY 24, 2013

Photo credit: Wikipedia. The bottom line is that people have proven that they love to trade off their privacy in exchange for a financial benefit; a service, an economy of scale, a discount, gas savings, calling rates, or any one of a hundred other selfish reasons.

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Customer Experience Matrix

DECEMBER 8, 2006

Another indicator would be trade conferences. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., And I would have noticed.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Biznology

OCTOBER 4, 2011

Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). That gets done “retail” – every business card you and your sales team pick up at networking events and trade shows matters – and “wholesale,” where you use PR and cross-promotion to get yourself in front of a whole new audience.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

NOVEMBER 19, 2013

publicly-traded company in order, all the while still keeping Google’s culture in line with what people expect, as in not being evil. If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. We don’t pay them, we don’t trade horses, and we don’t make empty promises. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Not all 2,000 post, only the 400 for whom the message resonates.

Blogger 80

Blogger Outreach Wikipedia PR 80

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Yet while generally we can’t put a price tag on our content, we do charge for it.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Yet while generally we can’t put a price tag on our content, we do charge for it.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Biznology

OCTOBER 5, 2011

Image via Wikipedia. Currency obviously made selling and trading more practical, steam power increased the ability to reduce the dependency on animals and people for mechanical work and the production line affected both the ability to manufacture better and to improve quality controls. Back in the days when “Web 2.0″

Social Media 80

Social Media Media Web 2.0 Distribution 80

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JUNE 27, 2008

Surviving Wikipedia". The "Big6™" is copyright © (1987) Michael B. Google Blackjack and Boolean Quiz. The Google Game. Reading URLs. More URL Information. Wikis and Blogs. Sample class wiki. Sample class blog - See Sargent Parks at left. Searching Within a Webpage. Blog - Were at the half-way point in the class.

Wiki 100

Wiki Sample Copyright Jigsaw 100

Buzz Marketing for Technology

JUNE 27, 2008

Department of Commerce, STAT-USA is an authoritative guide to business, trade, and economic information. The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Current style options include MLA, Chicago/Turabian, APA and Wikipedia.

Resources 100

Resources Copyright Work Management Wikipedia 100

seo.co

JANUARY 19, 2022

We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia). Reciprocal links, also known as “Network Links,” are links used to trade traffic with another site. The Power (and Danger) Of Reciprocal Links.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115