The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Here are 10 tips for designing an effective trade show follow-up campaign. Most trade show leads are routinely ignored by sales. Trade show follow-up emails are the exception to that rule.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. The post 10 Essential Elements of a Successful Corporate and Personal Branding Press Kit appeared first on Trade Press Services. Published materials. Need help creating a press kit?

Press 130

Press Personalization Brand Identity Branding 130

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. The post Reinforce Your Personal Brand: Three Tips for a Stronger Resume appeared first on Trade Press Services.

Personalization 130

Personalization Tips Brand Identity Branding 130

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. In fact, research has proven this to be true.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. In addition, by trading high-quality content for contact information, the sales and marketing departments can get a leg up by already knowing what the prospect is interested in. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. To learn more about thought leadership and how to make it a part of your strategic marketing plan, download Trade Press Services’ free guide: Key Trends in Marketing: Thought Leadership.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Anything Goes Marketing

AUGUST 26, 2006

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

Paper 100

Paper Lead Generation Generation Leads 100

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

BOP Design

JANUARY 4, 2022

Sponsored White Papers Without Substance. You see a white paper that is marketed to offer you X Y Z information, so you trade your contact information for access to the white paper. Well-intentioned B2B marketers often think that crafting a white paper is the ultimate in lead generation.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

SEPTEMBER 15, 2020

The Service Industry, which represents those with trades in the mechanical, plumbing, and electrical fields, was the second closest at 9.2%. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades. Closing Statements.

Work Management 217

Work Management Content Marketing Management Paper 217

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. The post Five Critical Marketing Mistakes to Avoid in 2023 appeared first on Trade Press Services. Now you need to make sure it reaches them! Start by determining the appropriate channel(s) for each type of content.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? How Do You Score A lead? Visited our website? You get 10 points?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Enhance website engagement by offering valuable content and interactive elements. Dead-end pages hinder customer engagement.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Middle of Funnel: Consideration Staying with the same example, the marketer decides she is interested in marketing automation.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Trade Press Services

MARCH 18, 2024

Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The post Becoming a Published Author: How to Choose the Right Book Publishing Format appeared first on Trade Press Services. The outcome, however, can transform your business and thought leadership.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

Paper Best Practices RSS Landing Pages 40

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Case Studies 74

Case Studies Case Study Studies Buy 74

Trade Press Services

DECEMBER 11, 2023

Generative AI tools can be handy when coming up with synonyms or alternative ideas, making them especially helpful for creating headlines and titles for articles, blogs, white papers and other forms of content. The post Marketing Content: When To Use Generative AI and When Not To appeared first on Trade Press Services.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Martech

FEBRUARY 6, 2024

Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).” Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper.

Trends 110

Trends Work Management Marketing Management Advertising Agencies 110

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Trade Show…check. For example, to benefit from your published bylined article in a trade publication, your strategy might include sending a reprint of that piece (along with a non self-serving cover note) to targeted audiences, as a means to generate the awareness and conversations that precede transactions.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Photo by Tyler Franta on Unsplash.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

Sales Engine

MAY 19, 2016

This can take several forms: Web pages viewed. if a sales rep can see what pages on their site the prospect has viewed, they can get an idea of what they might be looking for.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Biznology

FEBRUARY 25, 2020

They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. White Papers and Case Studies. It’s probably something like downloading a white paper or filling out a contact form. B2B lags in digital. In some places more than others. Get a baseline.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Tomorrow People

JUNE 7, 2021

Publicly traded PLG companies are now valued at over $200 billio n and are growing at 29.7% It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept. Part of the reason for the hype behind PLG is that it’s delivering some incredible results.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

SmartBug Media

SEPTEMBER 24, 2021

Trading out services. They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). Winning Content Syndication Trade Tips. Paying for these efforts. You'd be silly not to.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

NuSpark Consulting

FEBRUARY 24, 2018

Strategies and key tactics for lead generation include both reaching out to prospects through direct mail, referrals or word of mouth, personal networking, trade shows, seminars and special events, and enabling prospects to approach the company through inbound marketing.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206