Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Image credit: Joe Flood on Flickr.

Trade Show 211

Trade Show Social Media Display Vendors 211

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

MARCH 20, 2024

Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. Descriptive names (e.g., Hybrid names (e.g., Microsoft).

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Webbiquity

FEBRUARY 1, 2018

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica. Hospitality Suites.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

JANUARY 25, 2024

In B2B, as trade pubs and trade associations and professional associations have declined because the profit model blew up, the event space is heavily dominated by vendor events. The other thing I’m excited about is the return of events. After COVID it’s ramping up. I do still have concerns, though. Get MarTech!

Work Management 83

Work Management Marketing Management Database Marketing Lead Gen 83

Martech

JANUARY 9, 2023

How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. The top 5 solutions replaced.

Marketing Automation Services 121

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 121

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Better Trade Show Follow Up . Plus, didn’t every vendor at the trade show send the same “nice to meet you at the conference” email with emojis in the subject line?

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. The directly embedded capabilities will force trade-off decisions. That’s changing rapidly.

Digital Asset Management 117

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 117

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. In 2017, 79% of U.S. Six to 12 Months Out.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Sword and the Script | B2B

JANUARY 23, 2024

Below are a few that stood out to me: The “average” B2B tech buying team : B2B buying teams average 9 members from various departments; B2B buying teams consider, on average, 4 sellers, for each purchase; Teams have 15 “interactions” with each seller being considered; and The more vendors considered, the larger the team and the longer the process.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Trade Press Services

JANUARY 29, 2024

3: Strategic Partners Suppliers, vendors, fellow association members and industry thought leaders can make a huge difference in promoting your brand’s messaging and services. The post Closer Than You Think: How to Build a Team of B2B Brand Ambassadors appeared first on Trade Press Services.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Sprout Social

SEPTEMBER 26, 2023

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process.

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Ideally, CAMs will have experience as a reseller or channel partner, so they’ve been on the receiving end of vendor pitches, according to channel sales leader Marcus Cauchi. See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

DECEMBER 5, 2022

Many suite vendors — SAP, Adobe, Oracle, Salesforce and Microsoft — sell broad marketing suites supported (to varying degrees) by an optional CDP they fervently wish you to license. Recall that major martech vendors have mostly cobbled together their suites via acquisition. What are the trade-offs? How should you decide?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Vendors 87

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Schedule time with specific vendors.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Martech

JANUARY 17, 2024

Identity resolution There are many vendors today offering identity resolution solutions that — largely probabilistically — stitch identifiers like postal or email address to transaction activity or other trackable behaviors. Consider technologies that are interoperable with each other.”

Advertising Agencies 135

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 135

Martech

APRIL 9, 2024

Another agnostic player is Optable, the data collaboration and clean room vendor that was created in conscious anticipation of the deprecation of third-party cookies on Chrome. “We Some of these solutions are interoperable — for example, The Trade Desk’s UID is interoperable with LiveRamp’s RampID.

Privacy 108

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 108

sagefrog

DECEMBER 13, 2023

After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility. Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Martech

NOVEMBER 1, 2021

Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. During my career, I’ve worked for small private businesses, government agencies, non-profit organizations, and a publicly-traded company. Budgeting is never easy; nothing is ever certain — especially when forecasting.

Budget Programs 112

Budget Programs Work Management Marketing Management Contingency Planning 112

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

JANUARY 21, 2022

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Based on empirical testing, you are on the verge of selecting a platform not sold by one of the big vendors.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Vendors 101

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Martech

JULY 19, 2021

That was a big topic of conversation at the second day of the Mo Pros Summer Camp in Atlanta, as attendees explored the idea of developing a vendor-agnostic marketing ops certification. The vendor-agnostic part is tricky, of course. And can those qualities be captured within a formal certification procedure? Travel is up.

Trade Show 120

Trade Show Vendors Barriers Conference 120

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Event venues and trade show promoters took a big hit during COVID-19.

Trade Show 65

Trade Show Planning Personalization Guidelines 65

Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. Some of the more popular types of trade promotions are: Volume Discounts.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Marketri

APRIL 17, 2024

They’re tired of their teams and vendors engaging in random acts of marketing that don’t yield results. Should you keep pouring lots of money into those same trade shows every year? Here’s my take. CEOs want strategic marketing direction. Not unless the ROI justifies it.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Martech

JULY 23, 2021

Get your business goals in order first before selecting a tech vendor. Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in the early stages. Those are different goals that could take you to different vendors. Chris Wood, Editor.

Paid Content 127

Paid Content CMS Development Enterprise Management Marketing Automation Services 127

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

The Point

MAY 28, 2020

Inquiries and qualified leads have shrunk dramatically in most sectors as budgets get pared back, trade shows get cancelled, and buyers adopt a more cautious outlook. Resist the siren call from certain thought leaders and tech vendors that all marketing needs to be ABM. However, times have changed.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. This is a good time to engage a vendor to help you correct errors and fill in the missing elements.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Zoominfo

FEBRUARY 14, 2022

Forget About Negotiating Conventional wisdom suggests that, because sales professionals are keenly aware of the tricks of the trade, you should expect to play hardball when it comes to negotiation. Some prospects will say, ‘Oh I’m comparing prices with other vendors,’ to which I often respond, ‘That’s the problem.

Work Management 100

Work Management Zoominfo Tips Vendors 100

Trade Press Services

JANUARY 2, 2024

Are Trade Publications Still a Viable B2B Marketing Medium? Wishing you a Happy New Year from Trade Press Services! The post Lessons Learned in 2023 and How to Use Them in 2024 appeared first on Trade Press Services. The post Lessons Learned in 2023 and How to Use Them in 2024 appeared first on Trade Press Services.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

JUNE 9, 2020

There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. Alongside the reduction in the effectiveness of advertising, consumers are more likely to do their own research about the. products they buy.

CMO 322

CMO Advertisements Advertising Paid Search Agency 322

Webbiquity

NOVEMBER 9, 2021

Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. And an expanding ecosystem of event-related vendors is meeting the needs of event planners well beyond the Upper Midwest.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61