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How Manchester United Revolutionized Sports Marketing

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. hours a week playing fantasy sports in 2013, according to the Fantasy Sports Trade Association. Brand, Reputation, and Positioning Latest Post Marketing Strategy Dallas Cowboys England Fantasy Sports Trade Association Liverpool Liverpool F.C.

Planning

Planning Paid Search Agency Work Management Marketing & Strategy

Where is the utility in mobile apps for B2B?

Chris Koch

DECEMBER 10, 2012

The utility would be in making that easier to do than it is now (going to vendors for customer references, calling up their networks of peers for recommendations and advice, sifting through analyst reports and trade magazines, going to trade association events).

Peer-to-peer

Peer-to-peer B2B Social Media Mobile Marketing

Stop doing PR. Start doing visibility.

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Get them twittering. Here’s a new that model cuts out the two middle steps and rethinks the first and last steps. Visibility. Facilitation. Tweet This Post.

PR

PR Peer-to-peer Press Public Relations

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

AUGUST 5, 2011

Much as people at trade shows will do just about anything for a t-shirt, it seems pretty easy to get people to click the like button if they can get free swag or get a chance to win something. I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. Contests/giveaways/games.

Facebook

Facebook B2B Marketing B2B Thought Leadership B2B

It’s official: Marketing owns social media management. Now what?

Chris Koch

APRIL 16, 2010

Back then, we could still run lush print ads, design fancy brochures and whitepapers, create monster trade show booths, and wine and dine CIOs at the Super Bowl. The Great Recession certainly has played a role in that, but the percentage has been dropping more or less steadily since before the dotcom crash, when it averaged about 3%.

Social Media

Social Media Work Management Marketing Management Social Marketing

We’re missing the real social media revolution

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. There won’t be nearly as much to link to through Twitter in the coming years, and that’s the revolutionary subtext that’s going on behind the evolution of Web 2.0.

Social Media

Social Media Media Paid Search Agency Viral Marketing

How to get employees involved in social media: focus on ideas

Chris Koch

MAY 20, 2011

Partnership with trade associations. Knowledge share sessions. Awards programs. Primary and secondary research. Competitive intelligence. External: Customer councils. Collaboration with academics and analysts. Creating an idea network helps demonstrate the importance of ideas to the organization.

Social Media

Social Media B2B Thought Leadership Media Thought Leadership

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. Larger companies can shift budget from dying categories like advertising and trade shows into social media without affecting other programs, but many smaller companies never had much budget in those areas to begin with. If you’re strapped for resources (who isn’t?)

Social Media

Social Media Allocation Media Marketing & Strategy

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. Larger companies can shift budget from dying categories like advertising and trade shows into social media without affecting other programs, but many smaller companies never had much budget in those areas to begin with. If you’re strapped for resources (who isn’t?)

Social Media

Social Media Allocation Media Marketing & Strategy

How much do you “charge” for your content?

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. of the links I click on in Twitter take me directly to the content advertised in the tweets.

Lead Ranking

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising

How much do you “charge” for your content?

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. of the links I click on in Twitter take me directly to the content advertised in the tweets.

Lead Ranking

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising

15 things marketers should stop doing and thinking in 2011

Chris Koch

DECEMBER 28, 2010

People who sell your trade secrets on the internet will go to jail. We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline.

Planning

Planning Work Management Paid Search Agency B2B Thought Leadership

13 questions about social media and thought leadership

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). Video, blogs, Twitter? That’s where the trade magazine explosion of the 60s-90s came from. Heck, I remember a trade magazine about coin-op laundromats! Research them!

Thought Leadership

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer

Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. The trade press is dying. Trade magazines are imploding as marketers continue to pull out of print advertising.

Social Media

Social Media Social Marketing B2B Marketing Work Management

B2B Marketing Zone

Chris Koch

How Manchester United Revolutionized Sports Marketing

Where is the utility in mobile apps for B2B?

Webinars

Trending Sources

Stop doing PR. Start doing visibility.

Webinars

4 Reasons Why Facebook Stinks for B2B Marketing

It’s official: Marketing owns social media management. Now what?

We’re missing the real social media revolution

How to get employees involved in social media: focus on ideas

Social media strategy for B2B: what’s required and what’s optional

Social media strategy for B2B: what’s required and what’s optional

How much do you “charge” for your content?

How much do you “charge” for your content?

15 things marketers should stop doing and thinking in 2011

13 questions about social media and thought leadership

Six factors driving B2B social media marketing adoption

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