B2B Memes

JULY 5, 2012

And if your interest is in trade journalists, well, good luck: they are the profession’s obscurest members. That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. But the way they play out in the trade-press arena is in some ways very different from the rest of journalism.

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

JULY 15, 2011

Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

MARCH 11, 2011

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. I do manage RD+B ’s Twitter account plus my @MaureenEditor account. I also manage RD+B ’s Facebook page.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. I was trying to figure out Twitter several years ago and noticed a trending topic of “new name for swine flu.”

Content 100

Content PR Social Media Ethics 100

B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

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Word of Mouth Content Distribution Demographics 100

B2B Memes

MAY 2, 2011

Pacific time the next day, as we woke up, the second of two hijacked planes crashed into the World Trade Center. If we hadn’t known someone who knew someone who knew a highly placed source, it might have taken a few minutes more, but soon enough one of us would have gone to check e-mail or Twitter and learned much the same news.

Social Media 100

Social Media Media Twitter Social Networks 100

B2B Memes

JUNE 13, 2011

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Is it any accident that as traditional trade publishing declines, content marketing is on the rise? He’s right, but I prefer stronger phrasing.

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Advertisements Advertising B2B Sales Cost 100