KoMarketing Associates

APRIL 27, 2017

Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Priority access to new content, white papers, or industry reports. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Consider offering an exclusive white paper with industry findings, a free extensive e-book, or useful templates they can use over and over again.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. Many brands have entire trade-show teams that plan several appearances at events around the country or world, often spending thousands of dollars at a single event.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

SEPTEMBER 7, 2017

videos, white papers) to share can help get your content in front of more people. Remind them to add new contacts to LinkedIn after trade shows, networking events, or conferences. Make it as easy as possible by using share buttons or a service like ClickToTweet.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

MARCH 6, 2014

white papers, case studies, research papers, etc.) White Papers. Trade Show Documentation. Great or memorable content is not limited to one type of asset (i.e., but can be created and marketed through many forms, mediums, and platforms. Company News Articles. Infographics. Online Presentations (ie.

Demand Generation Agencies 120

Demand Generation Agencies Ideal Customer Profiles Buyer Personas B2B 120

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141