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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers.

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Branding and data – the new alliance

Biznology

trade shows) that communicates the macro story and value proposition. Webinars and white papers – hopefully they are of real value and not sales pitches. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a trade show.

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Five B2B marketing beliefs and trends debunked

Biznology

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Request our 15 page white paper titled B2B Profiling, Targeting & Segmentation to learn more about segmentation for B2B).

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5 do’s & don’ts of B2B lead qualification

Biznology

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. This is particularly true when returning from trade shows with a large number of booth visitors. Do be patient and qualify over time. 5.

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How to select the right lead generation media mix

Biznology

Consider when the trade shows and conferences in your industry are scheduled throughout the year. Trade show. Include a white paper offer, with response instructions, such as an 800 number or a web form URL, in your press releases. The medium’s availability. Some media channels are scheduled intermittently.

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5 B2B data trends

Biznology

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems.

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

This can be in the form of blogging, downloadable white papers, videos, infographics, and others. Event marketing, such as trade shows and conferences, where you can not only kick off relationships with new prospects, you can also convey your expertise through speaking engagements.