Boring white papers and boastful case studies are common pitfalls. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. Companies like INXPO have platforms to power virtual trade shows for organizations large and small such as Forbes, Hilton, United Business Media, and TechTarget. Imagine a supplier of test and measurement equipment compiling a series of videos showing how their complex machinery works in the lab. MORE >>

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Content Marketing Social Media Marketing blogging demand geneation techniques HubSpot inbound marketing lead generation RSS SEM SEO SlideShare social networking trade shows Vimeo webinars webiste chatPhoto credit: DIY Marketers. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. MORE >>

It should be a very strategic process, where every aspect of your tradeshow: pre-show, during-show, and post-show are all meticulously thought-through and tied back to a strategy and aligned with your business goals and objectives. You could host a webinar as a countdown for the show, post on social media channels, or publish a press release online about what your company will be featuring at the show. What you’re featuring at the show. give them a good reason to show up to your booth or session. tradeshow trade show tradeshow marketing MORE >>

So there you have it—a nicely-written, neatly-formatted, white paper. Push your blog post, or at least a link to your white paper, to your company’s Facebook page. For a fee, they will host your white paper on their site, get the word out to their larger community, provide optimized search methods so that your paper will more likely be found, and collect leads from prospects that download. Sales meetings – White papers are great tools to leave behind after a sales demo or meeting. We need to do more. Tweet about it. Bonus Section. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services White Paper: Overview of the HVAC Market Sonnhalter is deeply involved with the professional tradesmen. Highlights include interviews with editors of the top two trade publications. Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. We recently completed an page overview of the HVAC market. The free copy for download is available. MORE >>