markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Only 16 Percent of B2B Consumers Prefer Live Webinars. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

B2B Marketing Directions

JUNE 7, 2020

Most Requested Content Formats eBooks, white papers, and guides were the three most popular content formats in 2019. On-demand webinars were the eighth most frequently requested type of content on the NetLine platform in 2019, but this lower ranking does not accurately reflect the value of webinars as a marketing tool.

B2B 75

B2B Content Webinar Metrics Trade Show 75

Golden Spiral

JANUARY 27, 2022

Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. Watch for opportunities to assert your expertise: You discover your target’s company will be attending a trade show for the first time. You have an upcoming webinar.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. Webinars and white papers – hopefully they are of real value and not sales pitches. The quick and promised fulfillment of offers from the website, webinars or direct marketing. A positive experience when visiting the trade show booth.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics. How-to videos are helpful offerings that provide easy breakdowns of products or solutions.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? and marketing content (white papers, customer testimonials, thought leadership articles). How do you assign value to your channels and touch points?

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

KoMarketing Associates

APRIL 27, 2017

Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Priority access to new content, white papers, or industry reports. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

B2B Marketing Directions

JUNE 13, 2021

Most Popular Content Formats The ten most popular content formats in 2020 were: eBooks Guides White papers Cheat sheets Tips and tricks Research reports Kits Webinars Magazines Subscriptions Collectively, these ten content formats accounted for 82% of all downloads from the NetLine platform last year.

Business 52

Business Content Bandwidth Trade Show 52

Hinge Marketing

OCTOBER 22, 2020

Watch the on-demand webinar: How B2B Research Can Supercharge Your Content Strategy. First is the study itself, which becomes a lead magnet, produced as a report or white paper. The report also provides anchor material for podcasts, webinars, live events and other outreach activities. Fours Ways to Engage with Research.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

The Point

JANUARY 8, 2013

All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign. Ironically, there’s a simple solution: craft a white paper about “intelligent queuing” and use the same benefit bullets to sell the offer: “In an insightful white paper, discover how breakthroughs.

Product 100

Product Email Marketing Cross-Selling Paper 100

The Point

MARCH 13, 2013

One reason is that sales bandwidth ebbs and flows, so, for example, if you return from a trade show and dump 3,000 leads into your CRM system, you can bet that some of those leads aren’t going to hear from anyone in sales for days or weeks, if at all.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. This can include online channels such as social media and networks, e-mail marketing, websites, as well as offline channels such as events, trade shows, trade publications, etc.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

The Point

NOVEMBER 15, 2010

A trade show lead is likely to be at a different stage in the selling cycle compared to someone who registers for a Webinar. If that trade show lead is simply the result of uploading a show attendee list, the reader may not even know why he or she is hearing from your company. Take advantage of it.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

thePoint

AUGUST 24, 2020

paid search, events, webinars, white paper downloads, website contact us forms). Is this a webinar lead? If they attended, how long were they on the webinar and did they answer a poll question or ask a question during the Q&A time (and what question)? Is this a prospect that downloaded a white paper?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

The Point

AUGUST 15, 2012

And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? Consider developing campaigns that are segmented by product interest based on prospect behavior such as Web visits, Webinar registration, or content downloads. We need to talk. You can do a lot better.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. We all tend to have short- term memories, and there is likely to be a vague memory of a webinar a week or more after attendance.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Navigate the Channel

JANUARY 4, 2018

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Broken Links and 404 Errors. Links to your website’s event pages don’t expire when the event is over.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Request our 15 page white paper titled B2B Profiling, Targeting & Segmentation to learn more about segmentation for B2B).

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

thePoint

MAY 25, 2018

Whether you are delivering them leads from a trade show, a webinar, your website inquiries, your nurture program, or some digital media campaign (e.g., certain content responses, webinar attendance, certain amount of meaningful engagement with marketing efforts).

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Paid Search Agency 40

Hinge Marketing

MARCH 28, 2014

The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. It’s hard work, requires consistent and coordinated effort, and has a lot of temperamental attributes that make some firms seek refuge at trade shows and networking events.

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. There were some leftover questions at the end of the webinar, and we promised we’d answer them. Not at the moment.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Exo B2B

APRIL 11, 2017

This type of landing page can offer many options: Download a white paper / video / press release / media articles / brochure or inserts. A sign-up sheet for a webinar, a conference, a trade show. Discounts on offers / products / services. Preview trials … Did you like this post?

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. Categories include print, web site, social networking, trade shows, etc. I list the marketing tasks to be done in a left side column.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

Contently

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. We can’t do trade shows, can’t do in person events. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. Do you see that accelerating?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Launch Marketing

APRIL 10, 2019

Use newsletters, blog posts, knowledge bases, webinars, videos and other content to share success stories, offer usage tips and tricks and to highlight new or forthcoming features of your SaaS offering that will benefit them. Your goal is to reinforce their trust in your solution and to build champions of your brand.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

The Point

OCTOBER 14, 2010

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100