WebMarketCentral

MAY 20, 2009

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

DECEMBER 6, 2007

Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 5, 2007

We just raised a round of funding and we are going to start to do trade shows, radio and newspaper ads. JR: We have a strong online marketing plan which includes SEO, pay-per-click and banner advertising. Our marketing budget until recently was very, very small. WMC: You also write the Entrepreneur Success blog.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

DECEMBER 10, 2007

Real purpose: corporate recreation and reward masked as eduction—attendance at trade shows builds contacts for executives who may need to change jobs in the future. Apparent purpose: it's designed to keep the team abreast of developments in the industry and add to their skills. And—ouch!—consensus. —consensus.

Peer-to-peer 20

Peer-to-peer Enterprise Management Wiki Thought Leadership 20

WebMarketCentral

SEPTEMBER 24, 2007

Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20