KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

APRIL 27, 2017

Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter. Priority access to new content, white papers, or industry reports.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JUNE 13, 2017

This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. Look through industry trade journals, studies, and the works of other researchers for data to that could support your story.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

NOVEMBER 2, 2017

Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience. These could include: Event photos: Photos of trade show booths, conference speakers, event crowds, and other aspects of events employees are attending.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

FEBRUARY 11, 2016

If you just want to share that you’ll be at a specific trade show or you’re hosting a community happy hour, these updates would be best in the sidebar of the newsletter. Share Events or New Products. Client newsletters can include company events or new products, but the messaging needs to be well thought out.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

DECEMBER 15, 2016

As a marketer, I’ve attended a number of different trade shows and conferences. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot! Where to buy: Moleskine. Business Card Reader App.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

As a marketer, I’ve attended a number of different trade shows and conferences. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot! Where to buy: Moleskine. Business Card Reader App.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

JANUARY 25, 2013

This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc. We were surprised to see the significance in telemarketing and cold calling.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

DECEMBER 14, 2015

These tactics, which help build trust and credibility and thus increase sales over time, include website, trade show promotions, PR, and e-newsletters. “One of my top marketing accomplishments is helping my clients, who are small industrial manufacturers with limited budgets, develop simple but effective tactics.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JUNE 7, 2018

All of the normal activities we do within our job and organization – from trade shows to handling customer service requests – must be set aside to begin to think about how we can change our perspective on what we have to give our audience.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MARCH 30, 2012

Consider how four of the top ten strategies B2B marketers place budget are more traditional channels, with trade shows comfortably at the top, as cited in the MarketingSherpa B2B benchmark report referenced above. B2B mobile marketing represents a much more direct method to connect offline and online marketing strategies.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

APRIL 24, 2014

Live Events & Trade Shows. Social Media: Integrating Paid, Earned, and Owned Media (via ad:tech San Francisco ). Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ).

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 24, 2015

Trade Show Appointments. It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Those tactics in summary: YouTube Integration. Generate Leads for Exports. Local Optimization (Office / Dealer Locations).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

AUGUST 3, 2017

Many brands have entire trade-show teams that plan several appearances at events around the country or world, often spending thousands of dollars at a single event. One such angle that may be more relevant in B2B than B2C are in-person events, such as expos, tradeshows, or conferences.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Ranking 120

KoMarketing Associates

APRIL 6, 2017

With free shipping, our neon line can be out at your event within 3 business days, leading to more leads and more income from trade show events.”. With free shipping, our neon line can be out at your event within 3 business days, leading to more leads and more income from trade show events.”.

B2B 169

B2B Paper Content Lead Ranking 169

KoMarketing Associates

FEBRUARY 9, 2017

Businesses should include their QR code across promotional materials: websites, catalogs, trade show materials, or even on business cards. In China, people like to scan QR codes to receive information or connect with people or organizations. Create a Thorough Content Strategy.

Enterprise Management 120

Enterprise Management B2B Work Management Bundling 120

KoMarketing Associates

SEPTEMBER 7, 2017

Remind them to add new contacts to LinkedIn after trade shows, networking events, or conferences. Don’t make this mandatory, as sharing content on their own profiles isn’t likely part of their job description. Sales: Try to work in maintenance rituals to help sales teams grow their networks.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

MARCH 15, 2018

B2B trade shows, expos, and conferences, still bring big business. Statista reports that events and trade shows bring in almost $13 billion in revenue for B2B businesses annually and the Content Marketing Institute reports that 75 percent of marketers still say in-person events are still effective.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

MAY 2, 2017

Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows. Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

JULY 24, 2013

Websites and social media profiles associated with conferences, trade shows, and industry-specific events. LinkedIn, Facebook, and Google+ Groups. Through blog commenting and conversation. Industry forums and communities. PR / Agency connections. A Journalists Standard of Ethics.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

NOVEMBER 6, 2012

While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. Show off your expertise and experience in your industry. This is the second part of a two-part series from Erica Bell on B2B best practices for photo-driven sites.

B2B Marketing 120

B2B Marketing Practices B2B Best Practices 120

KoMarketing Associates

MARCH 16, 2017

By attending innovation trade shows, creating content that emotionally connects with their audience, and sponsoring high-tech conferences, TE shows they are a company that’s an innovative helper in every trendy industry. TE Connectivity is a company that designs and manufactures connector kits, sensors, and antennas.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 120

KoMarketing Associates

MARCH 6, 2014

Trade Show Documentation. Company News Articles. Infographics. White Papers. Online Presentations (ie. SlideShare). Micro-Sites. Mobile Media Ads. Case Studies. Interviews. Social Media Profile Engagement. Remarketing. Image Credit.

Demand Generation Agencies 120

Demand Generation Agencies Ideal Customer Profiles Buyer Personas B2B 120

KoMarketing Associates

JUNE 20, 2017

This includes conferences, trade shows, industry trends, major announcements, new product releases, etc. Timely content can drive impressive results. The events taking place within an industry or target market will also help guide your B2B content strategy.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

KoMarketing Associates

MAY 12, 2015

If you publish an in-depth article, consider translating it into a presentation for an conference, trade show, networking meeting, or other industry event. This verbal format can allow you to explain key points more clearly with visible examples on corresponding slides.

Paid Search Agency 120

Paid Search Agency Content Trade Show Custom Publishing 120