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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Kaon

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

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Don’t Wait for the B2B Trade Show to Return

Kaon

Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event.

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Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

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Cisco Shows Why Augmented Reality Isn’t Just for Games

Kaon

And Rob is having another Cisco ambassador show him how he can see the product “at scale” in a real environment and uncover unique value features, benefits and product differentiators through interactive animations and consistent marketing messages — without Cisco shipping the physical product to the show.

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Entrepreneur.com (Front Page Article) Asks Kaon’s CEO ‘Why AR & VR Will Be Important for Your Business’

Kaon

Filed under: CEO Corner , Geek Talk , Marketing Guru , News , Sales Tools , Trade Show Trends Tagged: 3D AR , 3D Augmented Reality , Entrepreneur , Kaon AR , Kaon VR , virtual reality , VR. Read the article on why these technologies are important to your business growth, and schedule a demo with us to experience it for yourself.

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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Because it was developed on Kaon’s High Velocity Marketing Platform ® , CenturyLink has the ability to add scenarios and solutions to the application, evolving it for future trade shows.

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Kaon Experiences Excite Cisco Live! Attendees

Kaon

Filed under: 3D Products , Hardware Trends , News , Sales Tools , Trade Show Trends , Uncategorized Tagged: 3D , 3D demonstrations , 3D interactive product models , 3D model , 3D Product Catalog , 3D Product Model , 3D Product Models , 3D virtual products , Cisco Systems , CiscoLive , interactive content , interactive storytelling , Kaon v-Rack , Kaon (..)