WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

NOVEMBER 11, 2009

For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

JULY 16, 2007

When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. Vendor content came in second, followed closely by trade media. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?).

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

NOVEMBER 3, 2008

There's no question that McCain represents the better "value" in this election: lower taxes, smaller government, free trade, free market healthcare reform, and on foreign policy experience.no But Dell eventually wiped them out of the market with a better product, lower price, and direct appeal that bypassed traditional channels. comparison.

Branding 20

Branding Brand Identity Comparison Pricing 20

WebMarketCentral

OCTOBER 22, 2007

tags: marketing and sales career opportunities, marketing events calendar, B2B sales, Blog World & New Media Expo, B2B marketing resources icerocket tags: marketing and sales career opportunities, marketing events calendar, B2B sales, Blog World & New Media Expo, B2B marketing resources Contact Tom Pick: tomATwebmarketcentralDOTcom.

RSS 20

RSS Public Relations Tagging B2B Sales 20

WebMarketCentral

OCTOBER 18, 2007

At the least, you should probably be monitoring the most influential blogs in your industry to follow their commentary on your industry, markets, and possibly your company—just as you would monitor relevant trade publications and industry analysts.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JULY 30, 2009

Much has been written about the weaknesses of last click attribution. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

SEPTEMBER 21, 2006

After testing several programs, the most successful turned out to be promoting a white paper in popular trade publication newsletters (such as IndustryWeek ) and promoting newsletter opt-in on the white paper download registration page.

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

MAY 6, 2006

Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

FEBRUARY 20, 2006

The three most effective methods of marketing were internet marketing, trade media coverage, and direct marketing to existing clients. IT consulting followed with 11% of the total. 63% of authors said that publishing a book had a "strong influence" or "very strong influence" on their ability to generate new clients.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

SEPTEMBER 6, 2007

While maintstream print publications, even within a specific industry trade category, reach tens or even hundreds of thousands of readers, that audience is necessarily broad. Bloggers reach a micromarket. By focusing on niche subject matter, bloggers generally reach a smaller but much more concentrated audience.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

NOVEMBER 20, 2005

Are you advertising in the right trade magazines? The third question is more focused -- you are looking for an answer specifically related to communication. How well are you getting your message out to customers? Is your Web site effective? If your customers are telling you to lower your price, well -- why wouldn't they?

RSS 20

RSS Pricing Price Promotion 20

WebMarketCentral

MAY 20, 2009

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

DECEMBER 6, 2007

Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 5, 2007

We just raised a round of funding and we are going to start to do trade shows, radio and newspaper ads. JR: We have a strong online marketing plan which includes SEO, pay-per-click and banner advertising. Our marketing budget until recently was very, very small. WMC: You also write the Entrepreneur Success blog.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

MAY 20, 2006

Ever wonder how the FBI knew so much about the 9/11 terrorists just days after the attack on the World Trade Center -- where they had eaten, rented cars, had lap dances, bought their plane tickets? The government uses its own tools, and partners with the private sector. They got it all from a little Arkansas company called Acxiom.

Advertising Agencies 20

Advertising Agencies Privacy RSS Paid Search Agency 20

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JUNE 18, 2008

B2B companies were building websites, sending out email newsletters and buying ads on trade publication websites well before their B2C counterparts in many if not most cases, and were certainly active in all of these areas before 2000.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JUNE 30, 2009

Kyle MacDonald, who gained international attention for an online chronicle of his adventures starting with one red paper clip and trading, one item at a time, up to a home in Saskatchewan, Canada" and some of the people behind LOLcats.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

DECEMBER 10, 2007

Real purpose: corporate recreation and reward masked as eduction—attendance at trade shows builds contacts for executives who may need to change jobs in the future. Apparent purpose: it's designed to keep the team abreast of developments in the industry and add to their skills. And—ouch!—consensus. —consensus.

Peer-to-peer 20

Peer-to-peer Enterprise Management Wiki Thought Leadership 20

WebMarketCentral

JUNE 29, 2005

Prior to 21VC, Neil built and lead the Internet practice at Hambrecht & Quist, underwriting Internet pioneers such as Netscape, UUNET, Lycos, cnet, E*Trade, and VocalTec. " Other companies in the 21VC family include BigWords, AvantGo, and Backflip.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

AUGUST 2, 2005

I'm now at work on my second book for Dearborn Trade Publishing, due out next year. I also give about 20 speeches a year in front of Chambers of Commerce, Industry Associations and Small Business organizations. I write a lot of articles for online and offline publications.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

SEPTEMBER 24, 2007

Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing. Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

JANUARY 15, 2006

Although focused on the tourist trade, Aruba has not yet become as commercialized as many other sunny tourist desinations. I just got back from Aruba, on a "free" trip that's going to end up costing me dearly -- though that is a topic for another post. The lack of marketing sophistication is charming in its own way.

Merchandising 20

Merchandising Pricing Price Marketing 20

WebMarketCentral

JULY 11, 2008

Pushing product doesn't work anymore, especially in the era of the Internet, when savvy customers can connect with each other and trade stories about your product—and your company—and can easily find alternative choices." This is precisely the message of The Cluetrain Manifesto , and it's always refreshing to read authors who get this.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20