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Customer Experience Matrix

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Does CDP Need a New Definition?

Customer Experience Matrix

In this view, the core function of the CDP is to convert general purpose profiles into the specific formats needed by analytical, orchestration, and delivery systems (which we can call “activation systems” if you’ll trade some jargon for simplicity).

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BadTech Is the Next New Thing

Customer Experience Matrix

This New York Times Magazine piece presents California’s privacy law as a triumph for its citizen-activist sponsor, when he in fact traded a nearly-impossible-to change referendum for a law that will surely be gutted before it takes effect in 2020. Proponents will overreach.

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Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

But the new ad tech consortium brings the battle closer, since it involves the personal identities that have been the martech vendors’ stock in trade. Martech vendors have so far remained pretty much neutral in the ad wars, feeding audiences to both sides with the pragmatic indifference of merchants throughout history.

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Pega Does Vegas

Customer Experience Matrix

Maybe that's a good trade-off after all. __ * On the other hand, I had never seen the corrugated hot cup they had in the hotel food court. Come to think of it, Las Vegas has that same customer focus at its core. As in Las Vegas, the result can be a bit creepy but gives a lot people what they want.

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Do Self-Driving Cars Pick Their Own Gas Stations?

Customer Experience Matrix

We already know there is plenty of trade advertising to affect those choices. In some ways, it already happens: think about the choices that a doctor makes when selecting your treatments or building contractor makes when constructing your house. As more decisions get delegated to automated agents, this may be an area we can learn from.

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Eager to Sell Your Personal Data? You'll Have to Wait

Customer Experience Matrix

The idea isn’t new but it’s become more popular as people see the huge profits that Google , Facebook , and others make from using that data, as consumers become more aware of the data trade, and as blockchain technology makes low cost micro-payments a possibility.

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OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.