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Monday, November 9, 2009
Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Even in the early days of online, trade publication websites and their newsletters were essential media. Content marketing is all the rage.
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Tuesday, May 11, 2010
came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Post your trade show schedule on your website with a link to sign up for appointments 45.
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Thursday, December 17, 2009
And that’s the challenge facing trade publications. By far, the biggest factor impacting the trade publication industry is a lack of innovation. When was the last time you received your mail actually hoping the trade magazine you subscribe to was there? How’s that for helping the competition? The key to the demise.
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Monday, June 30, 2008
With that disclosure out of the way =) , virtual trade show/event is something that is just starting to be used by organizations. technorati tags: ON24 FactPoint Group Virtual Trade Show Virtual Event Public Relations Marketing. tags: ON24 FactPoint Group Virtual Trade Show Virtual Event Public Relations Marketing. del.icio.us
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Tuesday, August 10, 2010
That, of course, is the whole aim of content marketing (to help the sales force,) and if a trade show or customer conference isn’t an exercise in “content creation” I don’t know what is. Tags: Content Marketing IT Marketing B2B marketing content marketing lead generation lead nurturing readership tracking SAP virtual trade shows
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Thursday, May 8, 2008
Trade Shows are a major component of the B2B marketing mix. Ina recent report by Forrester Research, the top 3 tactics marketers rely on wereemail(87%), PR(77%) and trade shows(74%). And, trade show spendingis slated to increase. Online interactions are onething, face time is priceless. Go check it out. Please try again.
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Wednesday, April 15, 2009
But it’s a good question to ask about your trade show strategy. recent BPA Worldwide research study indicates marketing budget size plays role in how companies perceive the benefits of trade show attendance. When was the last time you critically evaluated your trade show schedule? Tradeshow/event audits (41%).
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Wednesday, February 28, 2007
He said something like, "I think companies [like yours] give away many of their trade secrets on their website. He said something like, "I think companies [like yours] give away many of their trade secrets on their website. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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Wednesday, November 18, 2009
Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Conversation Aggregation. Research. Ratings and Rankings. Not possible.
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Wednesday, October 21, 2009
My lesson from this experience is that B2B marketers who want to promote their booth at a trade show or conference is this: no matter how spectacular the drawing or giveaway prize or discount, bag the postcard. I registered late for DMA09 , the annual Direct Marketing Association conference that was here in San Diego this year.
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