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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. Danny Daly, marketing events manager at ZoomInfo, has had the same experience. That makes them hot leads.

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. That makes them hot leads.

article thumbnail

How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Since ZoomInfo is the epicenter of sales intelligence, our post, “Sales Intelligence: What to Expect When You’re Prospecting,” (of course) gives you the ins and outs of using sales intelligence. Generate More Leads from Trade Shows and Events. Read more: Leads Generation for Trade Shows & Corporate Events.