WebMarketCentral
JANUARY 11, 2010
Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication.
WebMarketCentral
JULY 9, 2008
Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." It's almost like Second Life for trade shows. The platform may have even more value for publishers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
WebMarketCentral
DECEMBER 6, 2007
Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. This is really the "meat" of the plan, the action items.
WebMarketCentral
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
WebMarketCentral
SEPTEMBER 24, 2007
Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.
Expert insights. Personalized for you.
20 
Let's personalize your content