websites Trade Show Related Topics 
B2B Marketing Traction
MARCH 29, 2012
One day Joe sees the print ad of a software company in a trade journal. The ad grabs Joe and he thinks, “I’ll check that company’s website.” ” He goes to the website and gets more information. At the trade show, Joe sees a brief demo of the product and asks for more information.
B2B Marketing Traction
AUGUST 15, 2011
Links to new content on your website. Sure, include the photos of products and company business (press conferences, product launches, user conferences, trade shows, board and sales meetings), but consider including photos about your company culture as well (company picnics, sports teams, community service, employees, etc.).
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B2B Marketing Traction
JULY 16, 2014
There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective. Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work!
B2B Marketing Traction
FEBRUARY 3, 2012
Stop using proprietary platforms and technology for your website. Stop running those ads/attending trade shows just because you always have. Stop pay-per-click ads – your money could be better used elsewhere. Stop paying for SEO (search engine optimization). Spend it on content. What Marketing Things to Start Doing.
B2B Marketing Traction
MARCH 13, 2015
In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). The best marketing providers have executed the tactics they recommend.
B2B Marketing Traction
APRIL 19, 2013
But, as a marketing consultant, I need to ask – did the campaign, ad or website get you results? Ask questions like, “ Will this attract visitors to our exhibit at the trade show? We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media.
B2B Marketing Traction
APRIL 13, 2015
The survey results showed that B2B marketers still use tactics that are not that effective. articles posted on the website, 4.) Your great content in the forms just mentioned exist on social media platforms and on your website. At the top of the list for tactics used were 1.) social media (other than blogs), 2.) eNewsletters, 3.)
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