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Trade Show Marketing Strategy for Positive ROI

SmartBug Media

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. Once you establish a foundation, you can make improvements each year.

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4 Ways to Attract Trade Show Attendees to Your Booth

Navigate the Channel

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Any response (e.g.

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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script | B2B

Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” The spending on paid search and SEO jives with similar surveys published on this roundup last week.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. A decade ago, people were talking about the death of trade shows and conferences. The key is to make it creative.

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How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better

Vision Edge Marketing

The CFO reviews the budget sub accounts and notices that a significant portion of the Marketing budget is for trade shows. I suggest you eliminate as many trade shows as you can to reach the revised budget number.” . When the CFO suggests cutting trade shows, the Marketing leader can say, “We can do that.

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How to Approach Demand Gen in Challenging Times

The Point

Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. Conduct a content audit to identify gaps in your current library by vertical, persona, and buying stage. If nothing else, lead nurturing.

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