Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

NOVEMBER 9, 2021

Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JULY 3, 2018

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand.

Trade Show 178

Trade Show Tips ROI Marketing Management 178

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. To generate business, companies organize summits, events, trade shows, and expos. New platforms have been introduced, and mature products updated and enhanced. That is what more than four million companies and event organizers go thought every year.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

DECEMBER 3, 2013

B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. retailers, resellers, technology partners, affiliates or vendors). Trade show and event websites. New direct visits result from both offline and online branding activities.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. retailers, resellers, technology partners, affiliates or vendors). Trade show and event websites. New direct visits result from both offline and online branding activities.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. Direct Marketing ). MediaPost ). MediaPost ). MarketingProfs ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. However, both social media and direct mail can be effective if done right (though social media results tend to start small and build over time).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. Virtual roundtables are popular and engaging. ” Align event length with event type.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

DECEMBER 21, 2010

The prospective buyers in your market have been talking about their challenges, and the relative merits and shortcomings of alternative solutions and vendors, for as long as your market has existed. promote events, meet up at trade shows). Perform competitive and market research. Facilitate offline connections (e.g.,

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. But B2B vendors have moved more sales online as well. Live Events Won’t Roar Back. Virtual Events Will Play a Bigger Role.

CMO 205

CMO Gartner Budget Programs Spending 205

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And most importantly: are your customers talking about you?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JUNE 16, 2020

The good news for B2B software vendors is that buyers are buying again. Most thought live events such as trade shows and customer conferences would return by mid-summer. But there’s more to the story. Image credit: Tim Mossholder on Unsplash. Late March represented the first phase, denial.

Marketing Budget 227

Marketing Budget Budget Programs Buy Software 227

Webbiquity

AUGUST 19, 2021

Think about your brand, your vendors, and everything else. Will you be launching at a popular trade show? Consider everything that makes your product unique. What features do you offer that competitors do not? What does your team bring to the product or service? What will your product solve? Build your USP.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

SEPTEMBER 25, 2018

Finally, according to Jon Lombardo of LinkedIn, 83% of B2B buyers say that “thought leadership” increases their trust in B2B vendors. One group of respondents said they planned to focus more on smaller, company-hosted events like road shows, in the coming year. Four Lead Generation Tactics Marketers Disagree About.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

AUGUST 22, 2012

“New friends” are (generally) predominantly sales prospects, but also include potential future employees, media who are new to your company, prospective investors and/or partners, vendors and other influencers. . Be active in industry groups, trade shows, conferences and local events where you can meet people in real life.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Webbiquity

APRIL 23, 2019

The company’s platforms help enterprises manage the operational and production activities of hosting their own corporate events as well as participating in industry events such as trade shows and conferences. They work with partner companies, agencies and vendors. They change roles.

Enterprise Management 169

Enterprise Management Work Management Marketing Management Marketing Automation Services 169

Webbiquity

MARCH 10, 2015

Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Industrial trade shows date to the late 18th century, and direct mail originated even earlier, with William Lucas’s seed catalogue in 1667.

B2B Marketing 100

B2B Marketing Trade Show B2B Paid Search Agency 100

Webbiquity

AUGUST 25, 2015

55% of B2B buyers say they search for product/vendor information on social media. Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. MediaPost ). MediaPost ).

Paid Content 100

Paid Content Stats B2B Marketing B2B 100

Webbiquity

FEBRUARY 10, 2015

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. Business 2 Community ). Believable.)

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

DECEMBER 19, 2017

Bloggers and others who’ve built an audience and authority in their fields are cashing in, and B2B vendors (at least some) are happy to pay for the exposure this can bring. These developments bode well for event technology vendors like SocialPoint and G2Planet , and companies like Inkit that automate direct mail campaigns.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). Vendors create content, optimize it for search, and share it on social media.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. . ’ Yawn. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

SEPTEMBER 29, 2015

” Vendors are generally willing to spend more on marketing in 2016 if that results in leads with greater win potential. Quality trumps cost. 68% of respondents identified “increasing lead quality” as their top priority for the coming year; just 14% said the same of “reducing the cost per lead.”

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

AUGUST 18, 2012

One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. B2b buyers say that less than half of vendor content is useful–and vendors who produce such low-value content are 27% less likely to be considered and 40% less likely to win the business.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

FEBRUARY 1, 2022

Thinking beyond conferences, the Metaverse will also allow B2B vendors to provide remote assistance, immersive training, and augmented involvement in factories. Conferences and trade shows can also be mixed reality, including both physical and virtual attendance options.

Digital Asset Management 363

Digital Asset Management B2B Marketing Work Management B2B 363

Webbiquity

NOVEMBER 19, 2013

Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. Capitalizing on trade shows. Image Credit: Lydia’s Marketing Blog. That may be changing.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. Capitalizing on trade shows. Image Credit: Lydia’s Marketing Blog. That may be changing.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100