Remove urgency
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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Four Trade Show Lessons from HIMSS 2021

Golden Spiral

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Sales in the Time of Cholera (with apologies to Gabriel Garcia Marquez)

Biznology

A three-month trial, or a special promotional offer, could add urgency and make it easier for her to say yes. If your prospect has signature authority up to $25,000, create a package that she can sign off on herself, rather than having to get permission – and signatures – from a remote boss. Create a Virtual Conference Experience.

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Crafting Sales Emails That Deliver: 3 Key Frameworks

ClearVoice

Follow-up emails can also be sent: After a meeting, conference, trade show, or networking event After a trigger event (e.g., Create a sense of urgency. Urgency stirs people to action. Create a sense of urgency. Show what’s in it for them. Perhaps they’re busy. Or they did not receive your email.

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[VIDEO] Discover: 5 Must-Have Keys to Get in the Door

DiscoverOrg

Which groups of prospects are going to feel more urgency around taking that meeting with you and then taking the next steps to make a decision? Find out what factors create urgency and focus on those prospects. Obvious solution. For which groups of prospects are you the obvious solution? We call them the openers.