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Marketing Craftmanship

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Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

JUNE 11, 2015

LinkedIn and Twitter Accounts…check / check. Trade Show…check. Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. Client Newsletter…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip.

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