KoMarketing Associates

article thumbnail

3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Twitter Tailored Audiences. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows.

article thumbnail

5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Industry Events. KPMG: Global Automotive Executive 2017 survey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library. And even though it says “tweet” in the name, don’t limit your live tweeting to just Twitter.

article thumbnail

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us.

Tactics 120
article thumbnail

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

article thumbnail

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

article thumbnail

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.