MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
Smashmouth Marketing
OCTOBER 8, 2009
The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show. Transparency is everything these days, and if you fight it, you're done. Every television commercial for IBM tells you to go to their web site. Let it play out.
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