| | | What Works - What Doesn't | |  Trade Show | 3 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T AUGUST 10, 2010 Virtual Trade Shows for Mere Mortals That, of course, is the whole aim of content marketing (to help the sales force,) and if a trade show or customer conference isn’t an exercise in “content creation” I don’t know what is. Tags: Content Marketing IT Marketing B2B marketing content marketing lead generation lead nurturing readership tracking SAP virtual trade shows SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine. Not only did it focus on getting customers to talk to each other, (VS. And that costs. | WHAT WORKS - WHAT DOESN'T JUNE 22, 2010 Why "Cost Per Lead" Is The Wrong Question The cost is always the highest for whatever mechanism (trade shows, telemarketing, direct mail, marketing automation software) the competing vendor is hoping to trash. Ask anyone selling marketing software or services what their “cost per lead” is and you’ll get a different, and self-serving, answer. ve seen estimates ranging from single dollars to tens of dollars to hundreds of dollars. Of course, everyone cooks the underlying cost numbers to make their approach look best. But you’re actually asking to be bamboozled because you haven’t defined a “lead.” | | | | | |
| WHAT WORKS - WHAT DOESN'T APRIL 30, 2010  To Sell A Conference, Give Away Last Year’s “Takeaways” Gotten a pitch to attend a conference or trade show lately? A recent email from the SAP Insider trade pub for their Administrator and Infrastructure Conference did a good job of doing exactly that. Did you decide to spend the money, or ditch it and stay in the office? But one way to do it is to give them a sample of what they’d get if they attended. | |
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