| | | WebMarketCentral | |  Trade Show | 13 articles |
| Page 1 of 1 | Previous | Next | WEBMARKETCENTRAL JULY 30, 2007  Viral Marketing for B2B Lead Generation, Part 1: Viral Media In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. | WEBMARKETCENTRAL JANUARY 11, 2010  7 Reasons Every Business Needs to Twitter Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. Social Tagging | | | | | |
| WEBMARKETCENTRAL SEPTEMBER 29, 2009  Marketing Automation: Bringing a Gun to a Knife Fight One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process. | WEBMARKETCENTRAL JULY 30, 2009 Social Media ROI vs. RONI An individual may have seen your company at a trade show, read one of your press releases on an online news site, visited your website, read your blog, checked out an analyst's opinion of your offerings, viewed your Facebook page, been exposed to some of your banner advertising and checked out your Twitter feed, all before making that final click on your search ad. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Simple, right? Balderdash. Social Tagging | WEBMARKETCENTRAL MAY 20, 2009 Make Sure Your Logo Can Handle the Job at Any Size Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Due to a miscommunication problem with the designer, it shows up at a ridiculous 18 inches tall. Sticking with the music theme for a bit, consider how graphic designers have had to adapt as the 12-inch LP jacket gave way to the 5-inch CD cover, and finally to the tiny icon that shows up on an iPod. Test it on business cards, banners, Web pages, letterhead, coffee mugs, name tags, anywhere you can imagine that it might show up some day. And I got burned. world. | WEBMARKETCENTRAL MAY 6, 2006 More on Blogging for Business Blogs may show up well in search engines, though I remain unconvinced at this point. For a quick and easy check of how well your blog shows up on all of the most popular search engines, try a few key key phrases from your blog in this handy search position check tool from Mike's Marketing Tools.) George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. | | | | | | | |
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WEBMARKETCENTRAL | WEDNESDAY, AUGUST 1, 2007 Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) in your booth. MORE >> -
WEBMARKETCENTRAL | THURSDAY, AUGUST 16, 2007  Possibly the Coolest Tradeshow Toy Ever
You can more about the Cheoptics 360 XL here or check out the online brochure (PDF). ** technorati tags: Ramboll, viZoo, Cheoptics 360 XL, trade show marketing, 3D holographic projector, 3-D, MediaPost del.icio.us More crowd-pleasing than a premium trinket give-away, more alluring than booth babes, even more powerful than free beer—Danish advertising film agency viZoo has teamed with engineering firm Ramboll developed what may be, thus far, the ultimate tradeshow gadget: a giant 3-D holographic projector. Both indoor and outdoor models are available. MORE >> -
WEBMARKETCENTRAL | MONDAY, SEPTEMBER 24, 2007  New on WMC: Guide to Web-Based B2B Lead Generation Programs
Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing. The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. MORE >> -
WEBMARKETCENTRAL | MONDAY, NOVEMBER 5, 2007 WMC Interviews: Jared Reitzin
We just raised a round of funding and we are going to start to do trade shows, radio and newspaper ads. Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog. mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns. The company's on-demand tools include Stun! What's your background? MORE >> -
WEBMARKETCENTRAL | THURSDAY, DECEMBER 6, 2007  How to Write a Strategic Marketing Plan
Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social media Lead nurturing programs Seminars Analyst relations Co-op marketing programs Marketing & PR Tools The third key section of the plan details the tools needed to implement the tactics that support the strategy. MORE >>
- Book Review: Your Inner CEO -- Unleash the Executive Within WEBMARKETCENTRAL | MONDAY, DECEMBER 10, 2007
- ON24 Launches Virtual Tradeshow Platform with Real Potential WEBMARKETCENTRAL | WEDNESDAY, JULY 9, 2008
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