In B2B Marketing, Don’t Forget the Basics
MARCH 10, 2015
Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Industrial trade shows date to the late 18th century, and direct mail originated even earlier, with William Lucas’s seed catalogue in 1667. Wearables? The Internet of Things?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Lead generation is still a challenge.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. Death of the salesman? MediaPost ).
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).
Looking for Surprises in the 2015 B2B Lead Generation Trend Report
SEPTEMBER 29, 2015
Conferences and trade shows were rated as the most effective lead generation (which mirrors findings reported here previously ), with 88% of respondents using live events and 32% calling these efforts “very effective.” Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. Quality trumps cost.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Which emerging platforms are essential (or even worth investigating)?
23 Terrific Email Marketing Guides
AUGUST 19, 2014
Frequent best-of honoree Laura Click serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at trade shows and other industry events. Email List Building Guides. Howard J.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What types of content are most valuable to my sales prospects? ’ Yawn. ”). Adam T. Roger C.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Hence Universal Analytics could, for example, track RFID tag movement around a trade show or light switches being turned on or off”) and weaknesses of Universal Analytics. If used properly, UTM tracking codes will double, triple or even quadruple your clicks and conversions without spending another dollar,” then shows step-by-step how to implement and use these.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
Show off your brand’s personality. Capitalizing on trade shows. Of course, B2C marketers use such events as well, with car shows, boat shows, and home-and-garden shows being among the most popular. B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. That may be changing. Yes and no.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Recent research shows that only 37% of the Inc. Considering the average cost to exhibit at a single trade show is around $25,000, blogging seems like a no-brainer bargain. Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. Search engine optimization (SEO).
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. ( With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Visual.ly ). 8.
14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
DECEMBER 17, 2013
It’s one thing to provide a laundry list of things-to-do to create great content, but quite another to show (and then break down) an exceptional example, as the delightful Ann Handley does here, with a nicely done video involving Cisco networking gear, and beer. So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? How I.T.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Content Marketing Social Media Marketing blogging demand geneation techniques HubSpot inbound marketing lead generation RSS SEM SEO SlideShare social networking trade shows Vimeo webinars webiste chatPhoto credit: DIY Marketers.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads). are they more likely to use Facebook or a specialized discussion forum? What online publications do they read?
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels?
What “Industry Presence” is — and Why It Matters to Online Visibility
APRIL 26, 2016
In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.); and. being active in trade or industry organizations and associations. Academic sites (.edu
How to Get Found Where Your Buyers are Looking: Web Presence Optimization
JUNE 11, 2013
It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. The short answer?
How to Tame Panda and Penguin with WPO
APRIL 17, 2013
In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. Guest blogging.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. All of the old measurements are moot.. Got more?
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. promote events, meet up at trade shows).
How B2B Marketers Will Spend Their Budgets in 2014
DECEMBER 3, 2013
More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases. Among the key findings: Digital budgets are growing. While the trend is hardly shocking, it is striking how pronounced this shift is.
Book Review: Marketing in the Round
FEBRUARY 4, 2013
Chapter 10 in this section includes excellent examples of using calendars to sequence different tactics, for example the different types of PR and social media marketing activities utilized leading up to and then following up on a major trade show or industry event. Becoming a social business means change, which is never easy. Four Marketing Round Approaches.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
product photos, diagrams, infographics, trade show pics etc.), and how to leverage Flickr through blogs, articles, Facebook and other tools. Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective.
How to Optimize for “Direct” Website Traffic
AUGUST 22, 2012
Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits. Be active in industry groups, trade shows, conferences and local events where you can meet people in real life. Vendors.
The One Effective Use of Facebook for B2B Marketing
MARCH 9, 2010
If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. In short, Facebook provides a place to show the human side of your company, to cut loose just a bit and have some fun. Not even close. It isn’t demographics. They buy from people.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
While social media is the flashy show horse of online marketing, email remains the solid workhorse. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year.
2011 B2B Marketing Trends
DECEMBER 1, 2010
The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Want to know more? Digg this!
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective.
How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
MAY 4, 2010
As the graph shows, it took just 12 weeks for traffic to Webbiquity to surpass the traffic level of a far more established blog. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. 3. One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It can be done. Use Twitter. Digg this!
Four Ways to Measure Social Media Marketing Results
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on Bebo. Digg this!