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A Quick Guide to a Successful Trade Show [Infographic]

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A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them.

In B2B Marketing, Don’t Forget the Basics

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Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%).

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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The best part is our list shows no sign of slowing down. You can give it away at trade shows or at your office. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever.

33 Thought-Provoking B2B Social Media and Marketing Stats

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Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business.

Stats 140

How B2B Marketers Will Spend Their Budgets in 2014

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More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases.

How to Optimize Events with Social Media [Infographic]

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It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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Conferences and trade shows were rated as the most effective lead generation (which mirrors findings reported here previously ), with 88% of respondents using live events and 32% calling these efforts “very effective.”

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right?

Seven Expert Google Analytics Guides

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Hence Universal Analytics could, for example, track RFID tag movement around a trade show or light switches being turned on or off”) and weaknesses of Universal Analytics.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

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Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

23 Terrific Email Marketing Guides

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Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. •

Email 118

6 Reasons a Blog Should be the Center of Any Social Content Strategy

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Recent research shows that only 37% of the Inc. Considering the average cost to exhibit at a single trade show is around $25,000, blogging seems like a no-brainer bargain. Despite the many business benefits of blogging , it remains an underutilized tactic.

SMB 146

79 Remarkable Social Media Marketing Facts and Statistics for 2012

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Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms.

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

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Show off your brand’s personality. Capitalizing on trade shows. Of course, B2C marketers use such events as well, with car shows, boat shows, and home-and-garden shows being among the most popular.

B2C 111

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

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Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

Stats 124

How Social Media, Content Transform Marketing from Expense to Investment

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online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

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It’s one thing to provide a laundry list of things-to-do to create great content, but quite another to show (and then break down) an exceptional example, as the delightful Ann Handley does here, with a nicely done video involving Cisco networking gear, and beer.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

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Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Five Marketing Metrics that are Definitely NOT “Worthless”

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” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

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Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.”

What “Industry Presence” is — and Why It Matters to Online Visibility

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In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.);

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

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It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services.

How To Analyze and Grow Website Visits

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Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Trade show and event websites.

20 Ways to Generate ROI from a Corporate Blog

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Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show?

ROI 77

How to Tame Panda and Penguin with WPO

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In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases.

Media 55

Seven Ways to Use Social Media for Business

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promote events, meet up at trade shows). Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Book Review: Marketing in the Round

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Chapter 10 in this section includes excellent examples of using calendars to sequence different tactics, for example the different types of PR and social media marketing activities utilized leading up to and then following up on a major trade show or industry event.

Best Web Presence Optimization Guides and Tips of 2010

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product photos, diagrams, infographics, trade show pics etc.),

Best Email Marketing Tips, Tactics and Metrics of 2010

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While social media is the flashy show horse of online marketing, email remains the solid workhorse. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful.

How to Optimize for “Direct” Website Traffic

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Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits.

2011 B2B Marketing Trends

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The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report.

B2B Marketing Stats from HubSpot’s Marketing Data Box

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While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? HubSpot last week released the Marketing Data Box , a 3.4

The One Effective Use of Facebook for B2B Marketing

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If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users.

How B2B Marketers Will Spend Their Budgets in 2014

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More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases.

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity

Show off your brand’s personality. Capitalizing on trade shows. Of course, B2C marketers use such events as well, with car shows, boat shows, and home-and-garden shows being among the most popular.

B2B 2

How To Analyze and Grow Website Visits

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Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Trade show and event websites.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right?