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AUGUST 18, 2012 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog.
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JUNE 25, 2012 How Social Media, Content Transform Marketing from Expense to Investment
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Content Marketing Social Media Marketing blogging demand geneation techniques HubSpot inbound marketing lead generation RSS SEM SEO SlideShare social networking trade shows Vimeo webinars webiste chatPhoto credit: DIY Marketers.
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MARCH 9, 2010 The One Effective Use of Facebook for B2B Marketing
If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. In short, Facebook provides a place to show the human side of your company, to cut loose just a bit and have some fun. It’s now the second most-visited site on the web , behind only Google.
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JUNE 4, 2012 6 Reasons a Blog Should be the Center of Any Social Content Strategy
Recent research shows that only 37% of the Inc. Considering the average cost to exhibit at a single trade show is around $25,000, blogging seems like a no-brainer bargain. Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. Search engine optimization (SEO).
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JANUARY 2, 2013 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. ( With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Visual.ly ).
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APRIL 23, 2013 33 Phenomenal Content Marketing and Copywriting Guides and Tips
Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What types of content are most valuable to my sales prospects? ’ Yawn. The most revenue? ”).
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WEBBIQUITY Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
| MONDAY, OCTOBER 29, 2012
Industry Presence (trade
association articles, association membership lists or directories, trade show
exhibitor lists, industry analyst coverage, etc.). Paid Presence (search engine ads, banner ads on trade
or publication sites, social network ads). Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? How many conversions? MORE >>
WEBBIQUITY How to Tame Panda and Penguin with WPO
| WEDNESDAY, APRIL 17, 2013
In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show
marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Being active in your industry raises your brand’s online (and often offline) visibility as well as well as creating valuable backlinks for SEO, and includes activities ranging from analyst relations to association memberships to sponsoring and exhibiting at trade shows
. MORE >>
WEBBIQUITY Book Review: Marketing in the Round
| MONDAY, FEBRUARY 4, 2013
Chapter 10 in this section includes excellent examples of using calendars to sequence different tactics, for example the different types of PR and social media marketing activities utilized leading up to and then following up on a major trade show
or industry event. Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Becoming a social business means change, which is never easy. Four Marketing Round Approaches. Measurement, Refinement, and Improvement. MORE >>
WEBBIQUITY 20 Ways to Generate ROI from a Corporate Blog
| TUESDAY, MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed
that only 15% of CMOs could point to a “significant return from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show
? The car won, but more importantly so did the students, the college, the company (which got some great press and was able to show
off it’s engineering capabilities) and, ultimately, perhaps the environment. The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. What should they promote? MORE >>
WEBBIQUITY Seven Ways to Use Social Media for Business
| TUESDAY, DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed
that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. promote events, meet up at trade shows
). Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Share content (your own and others’). Get ideas for product development. MORE >>
- Social Media is Simpler Than You Think WEBBIQUITY | MONDAY, MARCH 29, 2010
- How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity WEBBIQUITY | TUESDAY, MAY 4, 2010
- 2011 B2B Marketing Trends WEBBIQUITY | WEDNESDAY, DECEMBER 1, 2010
- Four Ways to Measure Social Media Marketing Results WEBBIQUITY | MONDAY, AUGUST 9, 2010
- Best Web Presence Optimization Guides and Tips of 2010 WEBBIQUITY | WEDNESDAY, JANUARY 19, 2011
- 7 Reasons Every Business Needs to be on Twitter WEBBIQUITY | WEDNESDAY, FEBRUARY 10, 2010
- Is Social Media BS? WEBBIQUITY | WEDNESDAY, NOVEMBER 10, 2010
- How to Optimize for “Direct” Website Traffic WEBBIQUITY | WEDNESDAY, AUGUST 22, 2012
- Three Words That Should Never Be Used With Social Media WEBBIQUITY | TUESDAY, JUNE 15, 2010
- Tips to Make Your Email Marketing Messages Matter This Summer WEBBIQUITY | WEDNESDAY, JULY 21, 2010
- Best Email Marketing Tips, Tactics and Metrics of 2010 WEBBIQUITY | MONDAY, FEBRUARY 21, 2011
- B2B Marketing Stats from HubSpot’s Marketing Data Box WEBBIQUITY | MONDAY, MAY 16, 2011
- Marketing Automation: Like Bringing a Gun to a Knife Fight WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- Web Wise on the Sales Side WEBBIQUITY | MONDAY, MAY 10, 2010
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