| | | Smashmouth Marketing | |  Trade Show | 7 articles |
| Page 1 of 1 | Previous | Next | SMASHMOUTH MARKETING NOVEMBER 19, 2009  Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product Content - - At every trade show I've attended in the past year the mantra "content is king" was heard over and over again. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Eventually, we jumped in headfirst and signed up. leads. | SMASHMOUTH MARKETING NOVEMBER 2, 2010 Election Day: SLMA's 50 Most Influential People in Sales Lead Management The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. | | | | | |
| | | | SMASHMOUTH MARKETING JUNE 24, 2009  Genius.com Accelerates The Close Part 1 - Smashmouth Product Review Let me give you an example of a typical use in simple terms: if a visitor who received a trade show followup email, they visit page X and they are not already on nurturing path A or B; you can use Genius Enterprise to automatically nurture them with an email later that day referring them to a study on page Y, increase their lead score, convert them to an active lead and notify the sales exec, etc. | SMASHMOUTH MARKETING JUNE 24, 2009  Genius.com Accelerates The Close Part 1 - Smashmouth Review Let me give you an example of a typical use in simple terms: if a visitor who received a trade show followup email, they visit page X and they are not already on nurturing path A or B; you can use Genius Enterprise to automatically nurture them with an email later that day referring them to a study on page Y, increase their lead score, convert them to an active lead and notify the sales exec, etc. | | | | | | | |
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SMASHMOUTH MARKETING | THURSDAY, JUNE 25, 2009  Smashmouth Review - Genius.com Accelerates The Close Part 1
We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth , this will be an ongoing experiment. MORE >>
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