Sales Engine

AUGUST 24, 2015

They went to trade shows and gave away trinkets in exchange for business cards. Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. Prior to 2005, marketing pumped out literature, placed ads, and developed media connections.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

OCTOBER 4, 2017

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. The B2B media industry collapsed (or evolved, depending on how one looks at it), taking with it as victims many popular industry journals, media-sponsored trade shows, and targeted industry websites.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

JULY 20, 2016

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. The B2B media industry collapsed (or evolved, depending on how one looks at it), taking with it as victims many popular industry journals, media-sponsored trade shows, and targeted industry websites.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. The B2B media industry collapsed (or evolved, depending on how one looks at it), taking with it as victims many popular industry journals, media-sponsored trade shows, and targeted industry websites.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120