Press release.internal webinar for the sales team.customer presentation.special briefings for the top account leads.white paper.update the public site with descriptions.collateral for the trade show. Aargh! Six weeks to launch, and so much to do. The solutions management folks have spent months putting together the new offering, and now we've got about 87 things to do to get ready on the marketing side. Oh yeah, and all the social media stuff, too: some blog posts, tweet schedule, maybe a few videos. . The real challenge, of course, is getting anyone to care.