| | | Marketing Interactions | |  Trade Show | 13 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS JUNE 14, 2012 Put Cost Effectiveness in Content Marketing In comparison to one-off marketing initiatives such as trade shows and advertising placements and press releases and even short-term, sales-oriented campaigns, content marketing offers greater returns. But as a quick example: If you choose to run an advertising campaign or attend a trade show, what happens after either one are over? In line with my recent Shiny Object post , I thought I'd explore another argument in favor of B2B content marketing; namely improving the cost effectiveness of marketing. Obviously, I've got a counter for that. But it will. | MARKETING INTERACTIONS MAY 6, 2012 Content Strategy Must Reach Beyond Marketing trade show swag. Arguably, content strategy is most often thought of as a marketing application. That's a great start, but it doesn't do the practice justice. In fact, that view tends to cause siloed efforts and limit the potential of content strategy. Content is a part of everything a business does in regards to communicating with prospects, customers, and the industries their offerings serve. Content is anything that says something about your company, brand, expertise, or point of view that forms an impression, including: email. video. articles. white papers. blog posts. | | | | | |
| MARKETING INTERACTIONS APRIL 19, 2011 Asking Prospects to Pay Visiting with us at trade shows. How valuable is your marketing content? Do you think your prospects would pay for a subscription to continuously receive your latest and greatest publishing efforts? Well, that's precisely what we ask our prospects to do. We ask them to pay by: Giving us their attention. Taking us up on our calls to action. Sharing our content with others. Spending an hour in our webinars. Following us on social media. Participating in discussions. Contributing to interactive, online dialogues. Commenting on our blogs. Filling out forms. Watching our videos. | MARKETING INTERACTIONS FEBRUARY 13, 2011 Part 2: The Contagious Content Challenge People in the industry keep saying to me: How come you don't exhibit at the industry trade shows? How come you don't buy ads in the industry trade journals? Now that we have it in motion and generating leads and sales - I can't imagine spending big dollars on trade shows, ads, and lots of sales people on the street. Back in July of 2010, I shared an email from a reader of my book, eMarketing Strategies for the Complex Sale. It took a bit to get it in motion and for the first 6 months our content was educational and nurturing. | MARKETING INTERACTIONS MARCH 6, 2011 Marketing Automation Provides Tactic Validation one trade show. Yes, that would be the trade show the company had eliminated from their marketing plan because they thought the event wasn't successful. Mac's post also provided a great chart showing the difference between engagement with content that prospects find valuable and that ridiculous "look at me" content that many companies are still cranking out. I was just reading a post by Mac McConnell, You've Got Marketing Automation. Now What? and one of the points Mac made really resonated with me. So, back to Mac's story. | MARKETING INTERACTIONS SEPTEMBER 20, 2007  Reporting on the Tech Target Online ROI Summit - Marketing Interactions Virtual Trade Shows: Users favor targeted, over broader, events. Research shows that less than 30% of CMOs are actively interacting with customers on the front lines and that they have an adversarial relationship with sales. Over the next few posts, Ill share some highlights with you. Shorter is better. Average downloads is between 150 - 300. Length should be 3-7 minutes. | | | | | | | |
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MARKETING INTERACTIONS | MONDAY, APRIL 21, 2008  Business Expert Webinars - Marketing Interactions
The Business Expert Webinar site offers learning events on a wide array of topics including, sales , marketing , crisis management, human resources, accounting, trade shows, pricing, networking, and many more. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Im excited to be part of this new initiative driven by Lee Salz. There are over 100 speakers and 700 learning events across 30 topics to begin in May. Go check it out. MORE >> -
MARKETING INTERACTIONS | THURSDAY, MAY 8, 2008  Trade Show engagement is critical for marketers - Marketing Interactions
Trade Shows are a major component of the B2B marketing mix. Ina recent report by Forrester Research, the top 3 tactics marketers rely on wereemail(87%), PR(77%) and trade shows(74%). And, trade show spendingis slated to increase. B2B marketers told Forrester Research that they spend 13%of their budget on attending or hosting a booth at large trade shows—more thanthey spend on any other marketing tactic. What marketing has with trade shows, is the opportunity toglean tremendous insights to potential customers. Go check it out. MORE >> -
MARKETING INTERACTIONS | MONDAY, JUNE 16, 2008  Virtual Events - As good as being there? - Marketing Interactions
In May I wrote a post about Trade Shows where data showed that 80% of marketers were struggling to prove quantifiable benefits from their trade show participation. Which is not terrific when you consider that research also shows trade shows as being one of their largest expenses. One of the challenges with in-person trade shows is that, beyond showing up at registration, you may not ever know what else the person did at your event. Things like: Which presentations they attended. How long they spent in each session. MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008  Content Design for Nurturing Insights - Marketing Interactions
You set up your marketing campaigns and segment your lists and start nurturing those leads youve been collecting from your website, microsites(or landing pages), webinars and trade shows. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). You know every time one of them downloads a resource or clicks on a link in your emails. Check us out! MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 8, 2008  Make Your Next Tradeshow Pay Brilliant Returns - Marketing Interactions
» October 08, 2008 Make Your Next Tradeshow Pay Brilliant Returns Joyce McKee is giving away her info-filled eBook about Trade Shows, The Secret to Achieving Brilliant Returns at Your Next Event. This strategy includes: Choosing the Right Show for your Marketing Strategy Planning for all Phases of the Show Flawless Execution. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Your comment could not be posted. MORE >>
- Proof Online Marketing Content Builds Engagement MARKETING INTERACTIONS | MONDAY, NOVEMBER 24, 2008
- Are you treating your "friends" like prospects? MARKETING INTERACTIONS | MONDAY, OCTOBER 27, 2008
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