Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy. Some ideas for the highest scored leads: Personal phone call invitations. Hand-written invitations sent via overnight delivery. Events geared only toward the highest scored leads.
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