So the first thing I found was that email marketing to a house list, SEO, social media (not ads) and trade shows topped the list for the most used channels, and that was with about 98%, 94, 88% and 87% of the sample all using those channels. . The outlier obviously would be trade shows. do think also companies are getting more strategic about that trade show spend and figuring out how to make those onsite conversations really meaningful and also figuring out how to follow up with the demand that they generate. Cost per lead. Check it out. Right? MORE >>

Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. While sometimes it’s easy to procrastinate getting some marketing activities done, there is no negotiating when a trade show takes place.  by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. And there’s no doubt that virtual events are gaining traction. But we’ve also seen a proliferation of more targeted events focused on specific verticals or solutions in most countries.  It’s great to socialize.  It’s a doable journey.  MORE >>

Well, one week it’s the big trade show, the next week it’s an ad campaign.  Sure, you want to show off your team’s latest triumphs.  by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Facebook. MORE >>

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. In fact, virtual event trade shows and conferences are expected to generate $18.6 Be On Point Like any event, attendees usually show up for the speakers. Be Noticeable At physical trade shows you have the benefit of handing out freebies or staging attention-grabbing gimmicks. It’s a good idea to get a sense of what tactics others are employing, just you would at a physical trade show. MORE >>

From the red carpet fashion show, through the Best Picture award, to the catty recap shows, there’s a rhythm to the Academy Awards that’s a little like the road map companies follow as they race toward demand generation practices.  A campaign that everyone thought was just “so-so” turns out to be a “winner”; the leads for Europe are mistakenly routed to your rep in Cleveland; a seemingly “successful” trade show has zero revenue attribution. by Brian Kardon | Tweet this. King George VI : I’m sorry? Lionel Logue : They’re idiots. Who will win? MORE >>