| | | B2B Web Strategy | |  Trade Show | 4 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY NOVEMBER 6, 2012 Five Tips for Effective Trade Show/User Conference Integrated Marketing While this can be an effective approach to doing integrated marketing, more often than not, the push is to have the web site somehow BE the marketing hook at the trade show. The post Five Tips for Effective Trade Show/User Conference Integrated Marketing appeared first on B2B Web Strategy. One of the more common drivers for web site launches is the big tradeshow or user conference. As strange as it may sound [.] B2B Web Strategy | B2B WEB STRATEGY FEBRUARY 12, 2013 Using Twitter in the Pharmaceutical and Medical Device Industries Broadcasting of new blog posts, web pages, trade show attendance, industry news, new hires, and company philanthropic endeavors. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. In the case of consumers, engaging in a conversation with consumers while being aware of regulatory constraints. | | | | | |
| B2B WEB STRATEGY MARCH 19, 2013  Do you know who is Linking to your Website? Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. Clicking on each domain will show you the pages on that domain that have backlinks. Similar to Google’s Webmaster Tools, Bing also can show you inbound links through Bing Webmaster Tools. Inbound Links. Backlinking. LinkBuilding | B2B WEB STRATEGY AUGUST 7, 2009 Changing information sources for large purchase decisions Once again, a bit of research from MarketingSherpa that puts the stamp of validity on what we’ve kinda suspected: in this case, that the poor economy has forced a shift away from face-to-face events and trade shows, and toward their virtual or online counterparts. And this was a survey of buyers and influencers about the [.]. | |
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