B2B Marketing Traction

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. Tweet.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows. Karlie recommended a board for best tips for trade shows. But what about taking it a step further and creating a board for each show or conference you’re involved in and making that collaborative?

A Social Media Strategy for B2B Marketers

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Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. LinkedIn.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture. With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. But wait a minute. Some Rights Reserved.

30 Creative Ideas for Your B2B Video Marketing

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If you do physical testing of a product you may be able to show a test of an actual product. You might want to show the process of what you do once a customer orders your product – from order to delivery. Or, show how you package your product. You can do one case study or a series to show how your product or service is used and how customers benefit. To whom?

B2B Tradeshow Marketing: No Booth, No Problem

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If you decided late in the game that you must attend a sold-out trade show, there’s still hope. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. Brickstream wanted a presence at the  National Retail Federation’s Annual Convention & Expo, but the show’s exhibit space was sold out.

6 Ways Competitive Analysis Benefits Your B2B Marketing

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Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. 1. Identify what kind of marketplace your business competes in.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

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The survey results showed that B2B marketers still use tactics that are not that effective. If you piggy-back on an existing event such as a trade show or conference, you have more of a chance of getting people in the room. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. social media (other than blogs), 2.)

B2B Marketers: Integrate Marketing for Response Compression

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One day Joe sees the print ad of a software company in a trade journal. Then, Joe gets a postcard in the mail that tells him the same company will be at the trade show he is attending next month. At the trade show, Joe sees a brief demo of the product and asks for more information. One way to do so is to integrate your marketing. How does it work? The end result?

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Take it to trade shows, conferences, and presentations. Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. What are you selling? How is it positioned against the competition?

How to Integrate Social Media into Your B2B Marketing

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If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Survey your stakeholders. Are your customers, clients, referral sources on social media? If they are, what platforms do they use? Track results.

Should You Staff Your Trade Show Exhibit with Booth Bimbos?

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In my 29 years in sales and marketing, I have worked a lot of trade shows. In fact, studies showed that women cold-calling in sales got two to three more minutes on the phone. ” (I hear that there are a lot of both at the Computer Electronics Show, CES.) I am an equal opportunity sex exploiter. Marketing Implementation marketing trade show

4 Winning Tactics to Put in Your Marketing Plan

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When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. Happy New Year! Marketing continues to change at lightening speed. SEO Is dead.

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5 Marketing Things to Stop Doing and 5 to Start

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Stop running those ads/attending trade shows just because you always have. Marketing Planning Marketing Strategy b2b marketing marketing persona plans results trade showWhen it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. What Marketing Things You Should Stop Doing. Spend it on content.

So Your Ad Agency Got an Award. Now What?

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Ask questions like, “ Will this attract visitors to our exhibit at the trade show? Effective marketing is not about winning design awards. Effective marketing is about getting results. Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results.

B2B Marketer: What’s In Your Toolbox?

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Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work! You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.” believe in integrated and strategic marketing.

8 Content Ideas for Your B2B Facebook Page Posts

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It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Conferences and Trade Shows – for those customers and prospects who can’t attend an important industry trade show or conference – be their eyes and ears. Tweet. You are blogging, aren’t you? Did they win awards?

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4 Reasons Your Marketing Plan Saves You Money

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When you show a vendor that you have planned and budgeted for marketing, they know they need to come to the table with a sharp pencil. Furthermore, when you show them the volume of your marketing tactics that they will provide, they tend to sharpen their pencil even more. Someone sees your ad, then visits your trade show booth, then gets a follow-up mailer, then attends your webinar.

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5 Skills Your Marketing Consultant Must Have

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They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. 4. Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Plus, the small business was a CPA firm that was sensitive to pricing because of their profession! Understanding of technology.

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

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If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers. They just jump right in and do it! Therefore, why would they need analytics? Understand the medium. Set your strategy.

B2B Marketers – Why You Need to SAVE Your Marketing

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Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) According to the Harvard Business Review , the four P’s of marketing are over. The new model is SAVE, Solution – Access – Value – Education. Here’s what it means for B2B marketing. Market Solutions.

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Trade Show Tricks to Maximize B2B Marketing ROI

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Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Send follow-up messages after the show. Tweet.

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Create a 1-Page Marketing Plan

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used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it. I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results. Tweet. Do you use it?

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Seven Ways to Test Your New Logo

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Imprinted on giveaways for trade shows? At the least you can show the new design to a few select customers and partners. Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. 1. Same as fax.

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B2B Marketers – Has Your Online Content Been Copied?

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During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a  program called www.copyscape.com. I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? Tweet.

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Why a Facebook Company Page Makes You Less of a Dinosaur

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Other updates can manually-entered include product, customer, company, trade show, conference and employee announcements. Tweet. When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. So, what are you waiting for?

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When It Comes to Your Marketing Leads, Quality and Quantity Count

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Then, create a comparative graph that shows cost per lead compared to conversion rate. This is the comparison chart that I produced in Excel.  A manufacturer thought that print advertising had a greater return on investment (ROI) than trade shows. The trade shows were expensive, not only in fees charged to exhibit but also in people travel and attendance time.

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Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. Trend toward regional shows.

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. Trend toward regional shows.

Get the Right People on the Bus When You Go to Market

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You should also start early planning your launch strategy, branding and go-to-market tactics. (I am the CMO for Hire that gets the call from the tech entrepreneur, “I have three weeks before I launch at the such-and-such trade show. It’s important to go to market the right way, but not take too long doing so. Can you help me?” ” By the way, the answer is Yes!).

B2B Marketer: You Paid for TOFU. Do you have MOFU?

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You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development.

It’s Time To Turn Your Marketing Upside Down

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We did direct mail, trade shows, spent a lot on advertising.  Tweet. Traditional marketing had the seller in charge. We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. But wait! What did you say? We the sellers are no longer in charge? Disruptive technology (Internet, social media) put buyers in charge…?

Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

They were going to exhibit their software product at a trade show in three weeks. With traditional marketing, there’s not a lot you can do with just three weeks before a show. helped the client with some messaging to bloggers who might cover their product and the show. also pushed out highly optimized content online before the show. Could I help them? Yikes!

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. Writing. Do you like to write; better yet, do people like to read what you write?