Paul Gillin

article thumbnail

Let Your People Speak!

Paul Gillin

Blogs Are the New Trade Shows. Contributions to the company’s social media programs potentially reach a much larger audience than a presentation at a trade show. They go to the trade show because that’s what’s always been done. A couple of hours of media training does wonders.

article thumbnail

The Changing Rules of B2B Marketing

Paul Gillin

Hansen and colleagues Jeff Sullivan, Kong Yang and Dennis Smith are celebrities of sorts in the community of enterprise customers, who frequently seek them out for meetings at trade shows and during visits to the company’s executive briefing center.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of B2B Communities

Paul Gillin

Online friends frequently become real ones when they arrange meet ups at trade shows and events. . “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.

article thumbnail

The Appeal of B2B Social Networks

Paul Gillin

Online friends in B2B communities frequently arrange meet ups at trade shows and events. . “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50