Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. This is only a content summary.

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Trade Show Content Marketing Content Course 139

Industrial Marketing Today

FEBRUARY 11, 2013

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article.

Paid Search Agency 60

Paid Search Agency Trade Show Telemarketing Companies 60

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. Not surprisingly, they tend to spend less on trade shows. Those three marketing channels received the largest allocation of the budget. See chart for details.

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B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

MARCH 3, 2012

Announce upcoming trade shows and events where you plan to be present. Report on your personal experiences and observations at a recent trade show. Post unbiased product reviews (Distributors). Announce product introductions, expansion of available sizes, options and values.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

OCTOBER 1, 2012

Your calendar must be flexible enough to accommodate hot topics because of an event or incident, coverage during major trade shows, regulatory changes and/or targeting seasonal services such as turnaround service for refineries and power plants. It needs to be more than a list of dates or a publishing frequency.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60