Anything Goes Marketing

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Lead generation using white papers

Anything Goes Marketing

There are many methods - trade shows , contact us forms, webinars , you name it. How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers.

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Email and Video: Tactics you can use Today

Anything Goes Marketing

For example, you meet a prospect at a trade show or live event - what better way for them to get a better sense of who you are and what you've accomplished then by sending an email with a video. Sales can incorporate these in their communication pieces to prospects.

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Blog content tip - Don't let your content go to waste

Anything Goes Marketing

If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc. This is really easy to do and is a great lead generation tool. Look beyond your blog.

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts.

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One way to tackle closed loop marketing

Anything Goes Marketing

Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation).

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

you can create video case studies of your customers, users, or trade show booth attendees that they can send to their friends. I would definitely have a look and think about ways that you can make your site more interactive and think about ways in which you can engage and interact with your target market. For example.