FUNNEL FOCUS | THURSDAY, NOVEMBER 4, 2010
[Trade Show] Interview: Mac McIntosh Shares How Marketing Automation Can Impact Your Bottom Line
Here are some other numbers to consider: The research I referenced earlier also showed that the average salesperson spent less than a fifth of his or her time meeting with new prospects. Marketing automation plays a critical role in helping marketers accomplish this. What does sales struggle with that marketing automation can simplify?
SAVVY B2B MARKETING | THURSDAY, JANUARY 21, 2010
[Trade Show] 78 Questions to Ask Before Launching a Blog
Where does it make sense to include the blog URL on trade show materials? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come. Got it?
B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 9, 2010
[Trade Show] To make big B2B marketing strides in 2010 — go lateral.
Putting up a booth at a trade show or conference attended by realtors. Since September of 2008 every one of us in B2B marketing, or frankly, in every area of business, has been pressured to cut costs, do more with less, and generate and convert enough new customers to remain profitable and grow. So what’s next?
B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 4, 2010
[Trade Show] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
In fact, it wasn’t even a lead generated by B2B email marketing, direct mail marketing, a trade show booth visit or an ad. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company. Companies have problems.
B2B LEAD BLOG | WEDNESDAY, APRIL 6, 2011
[Trade Show] No Budget and Less Time? Lead Nurturing in Five Simple Steps
Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team, who have responded to your website, etc. Tweet Last Thursday, I spent a solid half hour explaining the intricacies of how we helped one organization execute a lead-nurturing campaign that generated $4.9
SALES LEAD DYNAMICS | TUESDAY, APRIL 5, 2011
[Trade Show] Publish or Perish. Become a Thought Leader.or Else
The traditional approach to marketing professional services is “push:” advertising, tele-marketing, direct mail, trade shows. Susan says “The Subcontractors Trade Association has sought out Grassi as a speaker and construction companies contact the firm for help. Thought leadership” (a.k.a. It’s becoming a necessity.
INBLURBS | MONDAY, FEBRUARY 7, 2011
[Trade Show] Old school marketing vs. inbound marketing
In the times before internet, social media hype and inbound marketing strategy businesses used to do trade shows, cold calling, writing and sending out sales letters to their audience and doing industry related magazine ads. Trade Magazines. You are also active in Foursquare and have set your place in Google places. Facebook.
MARKETING ACTION | WEDNESDAY, JUNE 24, 2015
[Trade Show] Big Data Can Help Your Email Deliverability
Type of opt-in – webpage, sign up, paper, verbal, trade show. 3. It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Regardless of CASL, there is certain information all marketers should be storing about their email recipients, at a minimum. Here’s the data you need to capture and store: 1. Box. 2.
HUBSPOT | WEDNESDAY, MARCH 28, 2012
[Trade Show] 25 Clever Ways to Grow Your Email Marketing List
Then feature that tab in the Views and Apps section of your new Facebook page design. 8) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source. 9) Collect email addresses at offline events like trade shows , and import them into your database. 19) Leverage your company's YouTube channel.
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Trade Show] What Social Selling Isn't
And that includes social media as well as trade shows. Show a sustained interest without crossing the line into stalker territory. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster. Wrong.
VERTICAL RESPONSE | MONDAY, APRIL 6, 2015
[Trade Show] 75 Email Newsletter Content Topics You Can Use ASAP
Consider this a digital friendship bracelet of sorts to ensure lasting email newsletter success: An upcoming event , trade show, workshop, or festival you’re hosting, participating in, attending, and/or sponsoring. Wouldn’t it be nice if you had a relationship with every one of your subscribers? Did you know that U.S.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 19, 2010
[Trade Show] 5 Ways B2B Companies Can Use Facebook Places
Note the screenshot is from a Facebook document and shows a web browser, which is not rolled out yet, rather than a mobile version.) Places has a separate setting on the privacy page call “People Here Now, which when enabled, shows that you are checked in to a Place. Trade Shows. Claim Your Business Location.
TRADESMEN INSIGHTS | TUESDAY, JUNE 18, 2013
[Trade Show] Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
By using traditional methods like trade shows, PR and direct mail along with social tools like YouTube, SlideShare, Facebook and Twitter, you can start identifying potential customers and start gathering email addresses for your database. Your email! Even they know the best way to communicate is using this tool.
MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Trade Show] The ROI of Paid Social Media Ads
These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Because it shows up in the timeline (as opposed to an ad on the side of the page), a Promoted Post can have higher visibility and engagement than a regular Facebook ad.
SOCIAL MEDIA B2B | TUESDAY, APRIL 26, 2011
[Trade Show] B2B Social Media and Content Marketing in the Sales Funnel
Many B2B marketers set up Twitter accounts and Facebook Pages to promote product launches, trade show events and other company-centric ideas. Does this show a prospect how their business need can be solved, and would they be willing to share this with other connections online? Content Marketing is Growing for B2B Companies.
HUBSPOT | MONDAY, MAY 20, 2013
[Trade Show] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel. Tweet This Stat. Cost per Lead.
WEBBIQUITY | MONDAY, AUGUST 9, 2010
[Trade Show] Four Ways to Measure Social Media Marketing Results
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on Bebo.
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010
[Trade Show] 28 Awesome B2B Social Media Statistics
Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We
MODERN B2B MARKETING | TUESDAY, MARCH 18, 2014
[Trade Show] Why I Hate Tuesdays
If I explicitly consent to have my badge scanned at a trade show, I know that I’m likely to get a follow up email asking if I wish to engage in a further discussion. I’m OK with that too. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy.
TRADESMEN INSIGHTS | THURSDAY, JUNE 20, 2013
[Trade Show] Free Resources You May Not Know About (for Tradespeople)
If you are interested in finding out what’s happening in your trade, there are many trade publications available at no charge to tradespeople of all kinds, if you qualify. Marketing Tips free resources professional tradesmen reading material resources tips trade publications It’s a pretty easy process.
MODERN B2B MARKETING | WEDNESDAY, APRIL 15, 2015
[Trade Show] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
What’s more, as Susan continues to engage with GE (she attends a GE trade show or participates in a webinar), she gets presented with relevant digital ads in her social channels. Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far.
KOMARKETING ASSOCIATES | FRIDAY, MARCH 30, 2012
[Trade Show] 4 Key B2B Mobile Marketing Takeaways from #SESNY
Consider how four of the top ten strategies B2B marketers place budget are more traditional channels, with trade shows comfortably at the top, as cited in the MarketingSherpa B2B benchmark report referenced above. How important is mobile marketing to your B2B strategy? Here are four key takeaways from those sessions. Avoid Assumptions.
SAVVY B2B MARKETING | WEDNESDAY, JULY 8, 2009
[Trade Show] Case Studies - Answers to the Questions B2B Marketing Managers Ask Most
Always start well ahead of any trade shows or sales opportunities to ensure you get the story you need. 3. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Casey HIbbard, also known as the queen of case studies. How do we get measurable results?
SAVVY B2B MARKETING | WEDNESDAY, JULY 8, 2009
[Trade Show] Case Studies - Answers to the Questions B2B Marketing Managers Ask Most
Always start well ahead of any trade shows or sales opportunities to ensure you get the story you need. 3. Customer case studies are high-value, in-demand marketing and sales collateral. Marketing teams are tasked with producing powerful stories, yet it’s not always easy. The same questions come up again and again.
VOICE-BASED MARKETING | THURSDAY, JANUARY 16, 2014
[Trade Show] 2014 Trends in Digital Marketing
HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC. 27% of marketers even reported that social media, along with email marketing, delivers lower average CPLs. So was 2012, 2011, and 2010. Mobile.
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Trade Show] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
Event Summary Blog Posts - One of the best things to do after attending a trade show is to write a summary post of everything you learned and mention people that you chatted with. The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. This is HUGE! Lets get right to it.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 22, 2013
[Trade Show] Sales Prospecting Perspective Weekly Recap - Week of March 18, 2013
started off our week of blogs discussing social prospecting and how you can use Twitter to produce a list of prospects who may be attending and industry trade show or conference. March Madness has descended upon us and my bracket has already been busted! Let's hope your sales pipeline isn't experiencing the same thing!
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 4, 2013
[Trade Show] European Markie Awards Finalists Announced
Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. by Eloqua | Tweet this It’s that time again! Cincom Systems Inc. European Event Nirvana.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 2, 2014
[Trade Show] Noise – I’m Sick of It!
I recently returned from a trade show in Vegas. As soon as I got in, there was a TV screen in my face with speakers behind my head blasting away on all the cool things I could be doing while in town. I was actually looking forward to going to the show for some peace and quiet. What are you doing to wind down?
INBOUND SALES NETWORK | THURSDAY, OCTOBER 6, 2011
[Trade Show] 10 Questions Every CEO Must DEMAND of Their Marketing Team
They probably can tell you the number of press releases they do year, trade shows attended, but can they answer the following questions? Looking for ways for marketing to show ROI? This is a wake-up call for those executives who thought that marketing was about being creative and winning design awards. Money! Is yours? Maybe.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Trade Show] 10 Analytics Red Flags All Marketers Should Look Out For
Google Analytics will show you the percentage of mobile visitors, and anything over 10% is cause for making sure your site is responsive. This includes everything such as salaries, software fees, AdWords fees, trade shows, etc. In the new Digital Age, Marketers are constantly bombarded with a sea of information. Analytics
SAZBEAN | MONDAY, MAY 20, 2013
[Trade Show] Interview with David T. Scott — Author of The New Rules of Lead Generation
In my book, I show marketers how to set goals for their lead generation efforts, and how to test and measure their lead generation results. also show them how to determine which lead generation tactics are the best for their type of organization. 5. testing display ads vs. trade shows). This is an interview with David T.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 21, 2011
[Trade Show] Eight Scintillating Lessons from SXSW
Would be an interesting application for trade shows or career fairs. I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.. Here is his TED talk. He said the U.S.
WEBBIQUITY | TUESDAY, MAY 10, 2011
[Trade Show] 20 Ways to Generate ROI from a Corporate Blog
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic.
LEADERSHIP | FRIDAY, MARCH 14, 2014
[Trade Show] How Does Social Media Leave A Footprint On Your Business?
Also, the infographic shows that 60% of online shoppers provide feedback on their purchases through social media. Thus, it’s no surprise that social media tends to double marketing leads, unlike trade shows and direct mail. As you know, B2B leaders must reassess their marketing campaigns to include social media. Facebook (73%).
VERTICAL RESPONSE | TUESDAY, MAY 27, 2014
[Trade Show] 5 Ways to Leverage a Media Placement
If your media placement is an article or blog post, get a picture frame for it and show it off on the wall of your store or lobby. If you have a sales team, have them bring color copies of the media placement as part of their leave-behind packets in meetings with prospects, at trade shows, etc. But you’re not done.
THE EFFECTIVE MARKETER | THURSDAY, OCTOBER 14, 2010
[Trade Show] B2B Marketing Summit Shows Old Problems Persist
First of all, what is this summit? MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. Like Be the first to like this post.
MARKETING ACTION | THURSDAY, JUNE 18, 2015
[Trade Show] Five Areas Where B2B Marketers Can Leverage Big Data
With that in mind, here is my list of the areas that show the greatest promise with big data for B2B marketers: 1. Examples include the return on PPC spend or trade show attendance. Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 8, 2011
[Trade Show] How To Get Started In Mobile Marketing
Updates at trade shows is one good example of how to use SMS and MMS messages. In Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. SMS, MMS, WAP…There are a ton of acronyms and terms that can seem confusing. Relevance.
SALES CHALLENGER | TUESDAY, DECEMBER 11, 2012
[Trade Show] The Last 5 Trends Every Sales Exec Should Know for 2013
Our data shows us that the best reps are conducting deep opportunity/account due diligence with one specific goal: learn something about customers that the customers themselves haven’t realized. It’s likely some mix of social media, other peer networks, consultants, salespeople and vendors, maybe professional conferences or trade shows.
MODERN B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Trade Show] Four “New Marketing” Skills You’d Better Learn Quick
It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. You can connect with Matt via email , Twitter , LinkedIn or his blog. Most of them don’t recognize the marketing roles they’re now facing.
INBOUND SALES NETWORK | FRIDAY, FEBRUARY 15, 2013
[Trade Show] Payback is an Itch…
They probably can tell you the number of press releases they do year, trade shows attended, but can they scratch your itch and tell you the exact return on your investment? Looking for ways for marketing to show ROI? Did you ever have an itch you just couldn’t reach to scratch? What target market has that problem(s)? Maybe.
B2B MEMES | FRIDAY, OCTOBER 22, 2010
[Trade Show] New Editorial Rules Nod to Content Marketing
This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. Other observers, including Gawker and Media Week , have covered the more prominent changes, such as advertising on magazine covers and “invasive or interruptive advertising.
CHRIS KOCH | FRIDAY, NOVEMBER 5, 2010
[Trade Show] Is the era of PR over?
For example, if the agency-managed interview leads to bad press, the guard dogs can show that they are managing risk for the company by blaming and firing the agency (agencies are used to this and work with many different companies in order to manage the ever-present risk of getting fired). As in dead. Don’t do it anymore. Guard dog PR.
B2B IDEAS @ WORK | TUESDAY, NOVEMBER 16, 2010
[Trade Show] If You're In B2B Marketing, Get Your Head Around Social Media ROI
The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. Let me break it down for you.
GREAT B2B MARKETING | WEDNESDAY, AUGUST 18, 2010
[Trade Show] B2B Marketing and Baseball – by Christopher Ryan
Likewise, every marketing campaign doesn’t have to be a home run. It’s a good feeling when your booth is the talk of the trade show, when your webinar attracts a huge audience and when your latest campaign does twice as well as projected. People who have no idea who their U.S. That’s 53 years.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Trade Show] Medium Sized companies struggle with B2B demand generation too
The survey showed that the vast majority of large companies were doing only “Top of Funnel activities , like email campaigns and events – which drive raw, unqualified leads. We also have top of funnel activities like trade shows and advertising. B2B Lead Generation | Mid Sized Companies. Would they do better?
INBOUND SALES NETWORK | TUESDAY, JANUARY 24, 2012
[Trade Show] Best Practices for B2B Marketers to Save Time, Money and Resources
By including your vendors or strategic partners in this step, they may be able to show you best practices from other companies they have worked with that can help streamline your operations and increase productivity and results. Looking for ways for marketing to show ROI? They must also find ways to do more with less. Outsource.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 23, 2011
[Trade Show] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution.
HUBSPOT | WEDNESDAY, APRIL 24, 2013
[Trade Show] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
Finding and converting quality leads and identifying the right audience ranked more important than developing content in terms of marketers’ overall priorities, showing that a more holistic inbound strategy is the path to success. Today, we’re excited to share the 2013 State of Inbound Marketing Report. The data agrees. Tweet This ).
THE EFFECTIVE MARKETER | FRIDAY, JANUARY 7, 2011
[Trade Show] What Makes a Great Creative Brief? « The Effective Marketer
It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? If you come from the agency side, you are used to a certain format.
NUSPARK | MONDAY, DECEMBER 5, 2011
[Trade Show] The A-Z Guide to B2B Lead Generation
Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. What’s your plan? . E- Email Marketing.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MARCH 5, 2013
[Trade Show] [Video] Pursuing Multiple Decision Makers At the Same Time
If you're selling to the marketing people, you might go into the Head of Corporate Communications, the trade show person, or you might go in and speak with the Director of Marketing Communications. The answer is - it's absolutely OK and you should be doing it! That person may be in overwhelm. Let me give you an example.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Trade Show] The Critical Role of Sales Development in Inbound Marketing
This chasm has two adverse consequences: The marketing function is often undervalued (or even overlooked), put off to the side to work on case studies, trade shows and “ arts and crafts.”. It sounds so promising. Create compelling content (consistently). Share and promote the content. The answer to the question is a qualified, “Yes.”
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 12, 2014
[Trade Show] STAFDA Show Recap
I just returned from the STAFDA show which was held in Charlotte, NC. The show, for the most part, was upbeat, and the economic forecast for the next few years looks promising for the construction market. talked to several manufacturers and they seemed happy, for the most part, on the turnout for the trade show.
VIEWPOINT | FRIDAY, APRIL 13, 2012
[Trade Show] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages. Jeff joined Forrester after spending 20 years in sales and marketing. Marketing’s shift to pipeline impact and its link to alignment. Stay Tuned
B2B MARKETING UNPLUGGED | TUESDAY, MAY 21, 2013
[Trade Show] Got Lead Gen? A Book Review
Surely it’s more instructive to show us lead generation in action than to lecture on abstract concepts. It’s just not hard to find examples of great lead generation, and it’s disappointing that a book like this doesn’t find them and then do the leg work of showing us how they worked, or didn’t and why. Maybe a little too much. Really?
IT'S ALL ABOUT REVENUE | MONDAY, MAY 9, 2011
[Trade Show] “You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit
click thru rates, unsubscribes, names scanned at a trade show) are not speaking the right language. by Brian Kardon | Tweet this. just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. Don’t undersell it.
WEBBIQUITY | WEDNESDAY, JULY 21, 2010
[Trade Show] Tips to Make Your Email Marketing Messages Matter This Summer
It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect.
CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 26, 2009
[Trade Show] Survey Suggests Marketers Are Moving from Paid to Social Media
Spending on Acquisition vs. Existing Customers Media spending by purpose was distributed: - 56% for new leads - 33% for retention - 10% for other This is interesting because I don’t recall seeing other data showing this split. The actual numbers show much more spending on retention than I would have expected. Here goes. 1.
ANYTHING GOES MARKETING | THURSDAY, JANUARY 25, 2007
[Trade Show] Viral Marketing in B2B - It Works!
you can create video case studies of your customers, users, or trade show booth attendees that they can send to their friends. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. It's Time to get Interactive. Translator. The PEBCAK I.T. person for help.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 29, 2010
[Trade Show] Savvy Speaks: Don’t Commit One of These Common Marketing Mistakes
The “research & planning piece can be a tough sell because the deliverable isn’t always as tangible as a web site, a blog, a direct mail campaign, or a trade show booth, BUT if smart thinking goes into the mix first, the end result will always be more effective and – in the long run – a better investment.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 4, 2012
[Trade Show] Moneyball – Another Name for Marketing Automation
However, reporting from your marketing automation platform may show you that your money would have been better spent on seminars if you were looking to generate sales opportunities. For example, your trade show programs may be bringing in $2 million in opportunities but may be costing you $1 million to produce.
SMALL MANUFACTURER BLOG | THURSDAY, OCTOBER 2, 2014
[Trade Show] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national trade shows, and hiring sales reps. “Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 4, 2014
[Trade Show] The 2 Things You Must Nail For Lead-Generating B2B Content
Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). ad size, commercial length, trade show booth size, etc.). Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? The way people buy has changed dramatically.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 11, 2013
[Trade Show] 6 Ways to Make Your Marketing to Tradesmen More Effective
But things like trade show leads, direct mail and online programs are measurable. Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach. wrote this post in 2009 and it still holds true today. Fish Where The Fish Are.
CONTENT MARKETING FOR BI | TUESDAY, MARCH 22, 2011
[Trade Show] How to Bake a White Paper from Scratch: Part One—the Recipe
Hand it out at trade shows? Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together. Will you leave it behind after a sales call?
MODERN B2B MARKETING | FRIDAY, MARCH 22, 2013
[Trade Show] 5 Reasons Why Your Inbound Marketing Isn’t Working
Many companies pour a lot of effort into their inbound marketing efforts at big events such as trade shows. by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. At first, things are going great! But, as the year comes to a close, your inbound growth has slowed.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 23, 2012
[Trade Show] The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts
Outbound marketing is any paid marketing – both online and offline – used to acquire new leads. It includes everything from trade shows to pay-per-click marketing and is critical to growing inbound marketing. by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be.
KOMARKETING ASSOCIATES | FRIDAY, JANUARY 25, 2013
[Trade Show] Perspective on the B2B Demand Generation Benchmark Survey Report
This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses.
WINDMILL NETWORKING | MONDAY, APRIL 9, 2012
[Trade Show] LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn
One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables. Luckily, LinkedIn offers several tools to aid in communication with your prospects. You literally must message them from within the message functionality within each group.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 21, 2012
[Trade Show] Customer Service: Is Your Company Obsessed With It?
Let me give you two examples of positive CS experiences. 1- I recently had to go to Buffalo for an association/trade show for one of our new clients. Customer service. We all say we have it, but what is it? Where does it start? So what makes your customers or potentials want to do business with you instead of them? Wonder why?
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Trade Show] The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]
The 17 R's of Mobile Marketing, which we elaborate on below, should help you ease your way into the world of mobile and show you some best practices for using mobile marketing to generate leads for your business. Do you know what the top three Google searches are for mobile marketing? Pin It. Pin It. ” are great. Why is this important?
VIEWPOINT | THURSDAY, JUNE 28, 2012
[Trade Show] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. 2012: Transformational Change, the New Buyer & Big Data. Then Speak.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 26, 2014
[Trade Show] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
If you set up a campaign after something like a trade show or a webinar, you could lose the association of an opportunity to a campaign. Create Campaign Hierarchies Do you report on individual trade shows as well as trade shows as a whole? Enter the Salesforce campaign object. What about events as a whole?
SALES CHALLENGER | SUNDAY, SEPTEMBER 9, 2012
[Trade Show] Are Your Reps Social Media Stars?
The fact is customers go to a number of places online to learn from and interact with peers and industry experts—discussion forums for industry or trade groups, or online communities in LinkedIn, for example. Ten years ago, if you wanted to learn something new, you went to a conference or an industry/trade show.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 12, 2013
[Trade Show] Using Twitter in the Pharmaceutical and Medical Device Industries
Broadcasting of new blog posts, web pages, trade show attendance, industry news, new hires, and company philanthropic endeavors. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. There is a great site to use to see what people in Pharma are tweeting about.
MARKETRI | THURSDAY, JANUARY 31, 2013
[Trade Show] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
Write for trade publications. it shows you are on the cutting edge with the industry news and trends, and clients/prospects will appreciate you saving the time of looking for news themselves. By focusing on a small, healthy market segment, your firm can become a market leader within that niche. Create an industry blog.
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Trade Show] B2B Videos: Go Beyond Humdrum
According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Trade Show] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. 21 Social Media Statistics. 1.
B2B MARKETING TRACTION | THURSDAY, OCTOBER 25, 2012
[Trade Show] I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest
This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. Writing. Design. Speaking.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 20, 2013
[Trade Show] Are you Using Database Strategies to Reach the Professional Tradesmen?
Some of the ways Manufacturers generate names are through trade shows, end-user calls, traditional advertising/PR and social media. One of the biggest challenges for Manufacturers is trying to identify both their customers as well as potentials. Distributors as a rule are very protective of “their” customers.
PAUL GILLIN | THURSDAY, MAY 27, 2010
[Trade Show] The Power of B2B Communities
Online friends frequently become real ones when they arrange meet ups at trade shows and events. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting?
FEARLESS COMPETITOR | MONDAY, JUNE 6, 2011
[Trade Show] Marketing as a business turn-around strategy
Do you invest in advertising – trade shows, print ads, etc. Lead Generation Companies | Marketing as a business turn-around strategy. This blog post is based on what’s happening at a real company today – a public company in upstate New York – who put up poor results and replaced their founder with a new CEO.).
THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 11, 2010
[Trade Show] Mapping the Social Media Landscape
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge. It’s also a wonderful way to communicate your message. Please share!
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 8, 2011
[Trade Show] Do You Know The Most Important Number In Marketing
When we don’t see enough people “show up,” we start to pay people to show up. We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic.
SALES INTELLIGENCE VIEW | MONDAY, APRIL 22, 2013
[Trade Show] Are Free Giveaways a Worthwhile Business Strategy?
Every trade show is overrun with free giveaways and tchotchkes – and has been for decades. Promotional items go viral at trade shows in the same way that videos go viral on YouTube: once someone finds out that you have a killer giveaway, the whole event will come clamoring to your booth to get their own. Collecting Leads.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Trade Show] The Top 10 Benefits of Using Social Media Marketing for Business
Make no mistake, traditional networking through trade shows, conferences, and other events is still important. Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. Does this sound like your firm? If so, you’re not alone. Social Media
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 3, 2011
[Trade Show] Upcoming Marketing Conferences « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 9, 2010
[Trade Show] 5 Ways for B2B Companies to Engage on Facebook
This comes in handy when status updates touch on key partners and demographics such as trade media, associations and trade shows. For example, if you post an interview Trade Magazine Weekly did with your company’s CEO, include a short status update intro above the link that mentions the media outlet. Questions.
MODERN B2B MARKETING | FRIDAY, JANUARY 25, 2013
[Trade Show] Going from Good to Great Marketing: Leading and Managing Change
To create a new mind-set, you need to not only reward your teams for success on traditional metrics, such as number of click-throughs or trade show leads, but you also need to reinforce new goals, such as marketing’s contribution to pipeline. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years.
VOICE-BASED MARKETING | MONDAY, JANUARY 19, 2015
[Trade Show] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
Mobile growth is showing no signs of slowing down, and neither should your mobile marketing. Related Stories Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform.
BIZNOLOGY | FRIDAY, JUNE 28, 2013
[Trade Show] The $1,000 SMB Marketing Challenge: How Would You Spend It?
If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. First, Look at Priorities. Press Releases.
INBOUND SALES NETWORK | THURSDAY, APRIL 14, 2011
[Trade Show] It’s about Revenue not Vanity
Where the difference between X1 and X2 represents the cost of an incremental marketing budget item that is to be evaluated, such as an advertising campaign or a trade show. The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. Marketing spend should not be any different.
SMALL MANUFACTURER BLOG | SATURDAY, OCTOBER 26, 2013
[Trade Show] Is Your Website Suffering from the Boring, Bland, and Blah?
wanted to show who I really am: bright, creative, and passionate about what I do. I pay attention to detail. I get results for clients. You want to show what distinguishes you from your competitors. In short, you want to show why your company is amazing and awesome. I love working with manufacturing companies. love it. Boring.
WEBBIQUITY | WEDNESDAY, FEBRUARY 10, 2010
[Trade Show] 7 Reasons Every Business Needs to be on Twitter
Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. This post was originally published on the WebMarketCentral blog in January 2010. Digg this!
WEBBIQUITY | TUESDAY, APRIL 23, 2013
[Trade Show] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics. ”).
WEBBIQUITY | SATURDAY, AUGUST 18, 2012
[Trade Show] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. And social media isn’t just about lead generation of course. Which U.S.
E-QUIP | SATURDAY, MARCH 2, 2013
[Trade Show] Do You Really Need an Elevator Speech?
Back in the days when I attended industry trade shows, I always spent some time roaming the exhibit floor checking out our competitors. It was unique and to-the-point, and I could deliver it flawlessly, whether manning the trade show booth or mingling at a networking function. More often, I learned what not to do.
NUSPARK | MONDAY, JULY 4, 2011
[Trade Show] Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. We show how to create a content map and target content to your buyers. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Highlights: 1.