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  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 21, 2013
    [Trade Show] How to Set Up a Successful Call Strategy for Your Calling Campaign
    If your organization has recently returned from a trade show, or has just hosted a webinar that has resulted in warm leads, have your inside sales team start here. 'Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. Let’ start with the obvious.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 22, 2013
    [Trade Show] Sales Prospecting Perspective Weekly Recap - Week of March 18, 2013
    started off our week of blogs discussing social prospecting and how you can use Twitter to produce a list of prospects who may be attending and industry trade show or conference. March Madness has descended upon us and my bracket has already been busted! Let's hope your sales pipeline isn't experiencing the same thing!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 27, 2011
    [Trade Show] Choosing The Right Lead Generation Firm
    Don’t dust off the Vegas trade show list that you generated 4 years ago and expect the lead generation firm to make gold of it. There are a TON of lead generation companies out there. They said what the prospect wanted to hear and closed the business only to lose that business shortly thereafter and give the industry a bad name.
  • BIZNOLOGY  |  FRIDAY, JUNE 28, 2013
    [Trade Show] The $1,000 SMB Marketing Challenge: How Would You Spend It?
    If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. 'If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. First, Look at Priorities. Press Releases.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Trade Show] Marketing Automation Catching On Fire
    The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars. Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] What Every Managing Partner Needs to Know About Social Media
    There are also private networks run by trade associations, professional organizations and the like. But tracking the impact of trade show attendance or social media activity on your firm’s brand is much more difficult. Growing the firm, finding top talent, deepening client relationships, yes… but social media?
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Trade Show] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Event Summary Blog Posts - One of the best things to do after attending a trade show is to write a summary post of everything you learned and mention people that you chatted with. The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. This is HUGE! Lets get right to it.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [Trade Show] 5 Ways for B2B Companies to Engage on Facebook
    This comes in handy when status updates touch on key partners and demographics such as trade media, associations and trade shows. For example, if you post an interview Trade Magazine Weekly did with your company’s CEO, include a short status update intro above the link that mentions the media outlet. Questions.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 30, 2013
    [Trade Show] The New Rules of Lead Generation: Book Review
    As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Trade Shows. Scott, for review. The author, David T. New and Old Rules. The Basics and More. Measure.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Trade Show] Marketing By Objectives « The Effective Marketer
    Profit and loss projection with a detailed marketing budget showing the allocation of resources. Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results. Set measurable objectives , both financial and marketing. United States License.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, MARCH 5, 2013
    [Trade Show] [Video] Pursuing Multiple Decision Makers At the Same Time
    If you're selling to the marketing people, you might go into the Head of Corporate Communications, the trade show person, or you might go in and speak with the Director of Marketing Communications. Is it a good idea to contact multiple decision makers in an organization at the same time? That person may be in overwhelm.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 27, 2014
    [Trade Show] 5 Ways to Leverage a Media Placement
    If your media placement is an article or blog post, get a picture frame for it and show it off on the wall of your store or lobby. If you have a sales team, have them bring color copies of the media placement as part of their leave-behind packets in meetings with prospects, at trade shows, etc. But you’re not done.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Trade Show] Marketing: The Best Inside Salesperson You’ll Ever Hire
    Sales was in charge of bringing in revenue, and marketing was less a department than it was a budget for the salespeople to dip into for print collateral and trade shows.  Marketing always had a bit of a stigma tied to it in my previous job selling industrial equipment.  The best part about all of this is that everything is measurable. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Trade Show] European Markie Awards Finalists Announced
    Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. 'by Eloqua | Tweet this It’s that time again! Cincom Systems Inc. European Event Nirvana.
  • CONNECT THE DOCS  |  THURSDAY, JULY 15, 2010
    [Trade Show] The Biggest Challenge in Creating and Marketing White Papers
    That might include white paper syndication sites, local conferences, and virtual trade shows. Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? " Jonathan Kantor.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Trade Show] The A-Z Guide to B2B Lead Generation
    Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions.  I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format.  B-    Buyer Personas.  What’s your plan? .
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Trade Show] 7 Sales Stats That Will Change How You Sell
    You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. Sales Stat: Emailing Marketing Has 2x Higher ROI Than Cold Calling, Networking, or Trade Show (MarketingSherpa). But not every habit is a good one. The Second Best Times is 8-10am.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Trade Show] Perspective on the B2B Demand Generation Benchmark Survey Report
    This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 4, 2013
    [Trade Show] A Spicy Role in $500 Billion of IT Sales
    'Not your father’s trade show. The kitsch was not the usual “at the edges” trade show goofiness, but an essential part of SpiceWorks’ competitive edge. It’s a model vendors and IT trade pubs have been trying to make work since the pre-Internet days of bulletin boards. Show Me the Money. she replied.
  • B2B LEAD BLOG   |  WEDNESDAY, APRIL 6, 2011
    [Trade Show] No Budget and Less Time? Lead Nurturing in Five Simple Steps
    Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team, who have responded to your website, etc. Tweet Last Thursday, I spent a solid half hour explaining the intricacies of how we helped one organization execute a lead-nurturing campaign that generated $4.9
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Trade Show] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel. Tweet This Stat. Cost per Lead.
  • E-QUIP  |  SATURDAY, MARCH 2, 2013
    [Trade Show] Do You Really Need an Elevator Speech?
    Back in the days when I attended industry trade shows, I always spent some time roaming the exhibit floor checking out our competitors. It was unique and to-the-point, and I could deliver it flawlessly, whether manning the trade show booth or mingling at a networking function. More often, I learned what not to do.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Trade Show] 20 Ways to Generate ROI from a Corporate Blog
    Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 1, 2013
    [Trade Show] 10 Ideas to Make Boring B2B Social Media Posts Captivating
    If B2B prospects are trying to find answers to their problems, your posts have a better chance of showing up if you are answering their questions. This is an easy way to share the thoughts of an industry influencer you met at a trade show, but keep it short. Know how images show up on Facebook and Google+. Or captivating.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Trade Show] How B2B Companies Are Using Online Communities to Get Closer To Their Clients
    Most B2B firms expend significant resources on relationship-building assets such as highly trained sales forces, lavish trade show exhibits and sponsorships, focus group research, private seminars, white-glove service and support, and glossy customer-oriented magazines. We had a super turnout and a lot of questions and comments.
  • WEBBIQUITY  |  TUESDAY, JUNE 15, 2010
    [Trade Show] Three Words That Should Never Be Used With Social Media
    While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. It has a purpose and needs a budget. Automate. But not in social media.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Trade Show] Getting Youth Interested in Manufacturing
    To help promote crucial partnerships and create a pipeline of viable candidates, small manufacturers could also showcase their younger employees’ work during tours with local schools, at National Manufacturing Day, or at trade shows or other events. Because it’s written to attract younger people: Show me the money.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Trade Show] The Last 5 Trends Every Sales Exec Should Know for 2013
    Our data shows us that the best reps are conducting deep opportunity/account due diligence with one specific goal: learn something about customers that the customers themselves haven’t realized. It’s likely some mix of social media, other peer networks, consultants, salespeople and vendors, maybe professional conferences or trade shows.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Trade Show] How to reach content marketing’s Holy Grail: revenue
    That gets done “retail” – every business card you and your sales team pick up at networking events and trade shows matters – and “wholesale,” where you use PR and cross-promotion to get yourself in front of a whole new audience. '(Photo credit: Wikipedia). That’s true even for us at times.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Trade Show] Is Cold Calling Dead?
    Before I came to Marketo, I would have been satisfied with a list of the names of people who had showed up to a trade show booth. I by Patrick Donnelley Like most sales professionals, I started my sales career in a job that required me to pick up the phone and cold call prospects in my territory.  So is cold calling really dead? 
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Trade Show] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Trade Show] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Or offline marketing such as direct mail, TV, radio, print, collateral, and trade shows? 'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Or ad campaigns on other search engines like Bing?
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 4, 2014
    [Trade Show] SHARK: Multi-Millionaire Daymond John’s Tips for Entrepreneurs
    The keynote was a special treat, I heard, but didn’t learn the speaker’s name until I sat down at the trade show and scoped out the program: Daymond John. Fans of ABC’s Shark Tank , the reality show on which John is a star, were buzzing, and longtime business heads were expectant. After all, Daymond John is a true entrepreneur.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 2, 2014
    [Trade Show] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
    To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national trade shows, and hiring sales reps. '“Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 26, 2011
    [Trade Show] B2B Social Media and Content Marketing in the Sales Funnel
    Many B2B marketers set up Twitter accounts and Facebook Pages to promote product launches, trade show events and other company-centric ideas. Does this show a prospect how their business need can be solved, and would they be willing to share this with other connections online? Content Marketing is Growing for B2B Companies.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 21, 2007
    [Trade Show] B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is particularity true in small companies.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JUNE 13, 2007
    [Trade Show] B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation
    The above trigger event mind map figure (Click Image to Enlarge) shows just some of the possible trigger events that you can track. The above trigger event mind map figure (Click Image to Enlarge) shows just some of the possible trigger events that you can track. But what about the prospects who are not in your nurturing database yet?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Trade Show] B2B Sales Lead Generation Marketing Trends – by Holger Schultz
    also find it interesting that most find trade show attendance most valuable. 'Buffer. ere are the top 5 Take-Aways from this study of sales lead generation. The number one problem for BtoB companies. Generating quality sales leads. The most effective sales lead generation tactic used. Company website, email marketing and SEO.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Trade Show] 5 Ways for B2B Companies to Engage on Twitter
    Retweeting customers, trade and national media outlets, and industry associations helps to build affiliation, trust and camaraderie. For B2B companies that employ sales teams spread out across multiple regions or that attend trade shows to support lead generation, this is a key point. Original content. Retweets.
  • E-QUIP  |  MONDAY, OCTOBER 10, 2011
    [Trade Show] E-Quip Blog: More White Papers Worth Downloading
    Download The Inbound Marketing Trade Show Planning Guide (HubSpot). A lot of A/E firms do trade shows, but most dont do them all that well from a business development perspective. This guide will help you get more out of future trade shows. Monday, October 10, 2011. More White Papers Worth Downloading.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 21, 2012
    [Trade Show] Customer Service: Is Your Company Obsessed With It?
    1- I recently had to go to Buffalo for an association/trade show for one of our new clients. They were going through some renovations like any other hotel, but I seemed to notice that everyone who worked there had a very positive attitude that was focused on the customers and it showed. Customer service. Where does it start?
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 26, 2010
    [Trade Show] Where do you want your cheese to be ?
    Attending various trade shows recently got me thinking - the enormous value of CRM techniques & solutions in " looking for the cheese". The world is going through a period of change. Boom & bust cycles are a fact of life but this time, some say, it is unprecedented change. by Spencer Johnson. Yes it can. Who are they ?
  • B2B MARKETING ONLINE  |  TUESDAY, NOVEMBER 9, 2010
    [Trade Show] Outlook positive for UK digital marketers despite fears of a double-dip recession and impending VAT rise
    The outlook is at least looking positive for the UK digital marketing industry, with research we conducted at the recent ad:tech trade show suggesting that 2011 will actually bring an increase in marketing spending. Guest blog by Liane Dietrich, MD, LinkShare UK. These results are especially encouraging given the impending rise in VAT.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 6, 2010
    [Trade Show] Time to give Second Life a second chance?
    Meanwhile, broadband Internet penetration and a more general understanding of virtual events seems to have pushed online exhibitions to a point where they can become a viable alternative to face-to-face trade shows ; consequently anecdotal evidence suggests they have hit critical mass in the US. The future is here… at last.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 23, 2005
    [Trade Show] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
    To help you, Ive put together a graphic which shows approximately where they fit in They also fit very nicely into a lead nurturing programs too. To help you, Ive put together a graphic which shows approximately where they fit in They also fit very nicely into a lead nurturing programs too. Dont waste their time with a sales pitch.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Trade Show] Asperger's and IT: Dark secret or open secret?
    Tricks Of The Trade. Editors note: This story, and the underlying topic, was the focus of a Here and Now show on NPR on June 12. The AMD Virtual Experience Virtual Trade Show. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Zones White Papers Editorial Calendar. Events. Blogs. Topics.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Trade Show] 23 Terrific Email Marketing Guides
    Frequent best-of honoree Laura Click  serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at trade shows and other industry events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Trade Show] Case study: Fast-growing B2B expands social media exposure
    Our audience is actively referring clients to us, spreading our brand message and even making a point to seek us out at trade shows to meet with us in person. Drew Hawkins has become one of the most consistent contributors in the {grow} community. Within that time frame, we were listed on the Inc. Setting Our Own Table. The Results.
  • MODERN B2B MARKETING  |  MONDAY, JULY 23, 2012
    [Trade Show] Go Local: 6 Ways to Get International B2B Marketing Right
    Don’t assume everyone at the trade show speaks English : For non-English-speaking events, get supporting materials translated, and identify speakers who can deliver presentations in local language. by Kieran Flanagan Is your company planning to expand internationally? International Marketing alone is difficult to get right.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 20, 2013
    [Trade Show] Are you Using Database Strategies to Reach the Professional Tradesmen?
    Some of the ways Manufacturers generate names are through trade shows, end-user calls, traditional advertising/PR and social media. One of the biggest challenges for Manufacturers is trying to identify both their customers as well as potentials. Distributors as a rule are very protective of “their” customers.
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [Trade Show] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    As the graph shows, it took just 12 weeks for traffic to Webbiquity to surpass the traffic level of a far more established blog. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. How can you avoid that fate and build an audience more quickly? It can be done.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 25, 2012
    [Trade Show] I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest
    This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. Writing. Design. Speaking.
  • REPUTATION TO REVENUE  |  THURSDAY, DECEMBER 3, 2009
    [Trade Show] More evidence that give-to-get is the key to success
    a name from a trade show or white paper download) to the inside or outsourced sales team to begin "qualifying" opportunities. It's pretty much a cliche to say that marketing today is all about give-to-get. You provide customers and prospects with new ideas, new experiences, and new connections in order to earn their attention.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 8, 2011
    [Trade Show] How To Get Started In Mobile Marketing
    Updates at trade shows is one good example of how to use SMS and MMS messages. In Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. SMS, MMS, WAP…There are a ton of acronyms and terms that can seem confusing. Relevance.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Trade Show] Why I Hate Tuesdays
    If I explicitly consent to have my badge scanned at a trade show, I know that I’m likely to get a follow up email asking if I wish to engage in a further discussion. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy. It’s time to stop this madness.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2011
    [Trade Show] “You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit
    click thru rates, unsubscribes, names scanned at a trade show) are not speaking the right language.  by Brian Kardon | Tweet this. just returned from three packed days at the Sirius Decisions Summit in Scottsdale.  Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  I’m a huge metal fan.”.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 29, 2010
    [Trade Show] Marketing Like the Big Boys—Facebook for Small Business
    couple of things worth noting: filling out your profile completely helps establish trust with people because it shows that you’re transparent and have nothing to hide. Post real-time notes and photos from your trade show or presentation as events are happening or get back to a client who contacts you through your account.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Trade Show] B2B Social Media Success Formula Mixes Business with Pleasure
    Business association events, industry trade shows, conferences and seminars should also be considered social media. I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. But it’s also about listening, learning and helpful thought leadership. Wednesday, Oct.
  • 3D2B  |  THURSDAY, APRIL 3, 2014
    [Trade Show] How to Increase Your B2B Marketing ROI
    For the sake of simplicity let’s say the show costs $100,000. With this simplistic ROI calculation, the company might decide not to do the trade show again. 'Companies that Measure Marketing ROI Increase Growth. When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters.
  • B2B MARKETING BLOG  |  MONDAY, JUNE 8, 2009
    [Trade Show] Creating an Online Newsroom
    Specialized media kits for specific trade shows/events. For example, a link to an article in a trade publication. from wikiHow – The How to Manual That You Can Edit. Today’s online newsroom can be a high-value, low-cost springboard to media coverage. Steps. Identify what type of visitors will frequent your newsroom. Share.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 7, 2006
    [Trade Show] B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It works wonders! Further follow-up?
  • THE POINT  |  THURSDAY, MAY 30, 2013
    [Trade Show] The Long Distance Relationship: How to Work with a Remote Marketing Agency
    Or save travel expense by scheduling the planning meeting for when you and your team will be at a trade show near the agency’s office.). 'In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Trade Show] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Because it shows up in the timeline (as opposed to an ad on the side of the page), a Promoted Post can have higher visibility and engagement than a regular Facebook ad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Trade Show] Eight Scintillating Lessons from SXSW
    Would be an interesting application for trade shows or career fairs. I heard a story about a business man who had a half-day layover in Paris.  He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.&#. Here is his TED talk. He said the U.S.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Trade Show] Savvy Speaks: How Do You Measure Up?
    It's dangerous to draw straight line comparisons - if we looked only at the final step we would have to cut all spending on PR, social media, trade shows and other "soft" marketing efforts - all of which play a huge role in getting your prospects to make that final click. Michele. Start by defining your objective. Wendy.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Trade Show] Going from Good to Great Marketing: Leading and Managing Change
    To create a new mind-set, you need to not only reward your teams for success on traditional metrics, such as number of click-throughs or trade show leads, but you also need to reinforce new goals, such as marketing’s contribution to pipeline. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years.
  • E-QUIP  |  MONDAY, NOVEMBER 15, 2010
    [Trade Show] E-Quip Blog: What Are the Best Marketing Tactics?
    If you want to avoid the expense and hassle of sponsoring your own events, the next best choice (other than having someone else sponsor your seminar) is to speak at industry conferences and trade shows. Providing your own is better, but working with trade groups and other third-party sponsors can also be effective. Webinars.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2011
    [Trade Show] 10 Reasons Why Facebook Should NEVER Do Outbound Marketing #MTW
    Facebook Groups would exhibit at trade shows and collect business cards to try to recruit more members. This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Oh what a world that would be! poke you. There you have it folks!
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 9, 2011
    [Trade Show] B2B Aware: This Week In B2B Marketing - Surveys & Projections
    Trade shows, Web lead B2B marketing efforts, survey shows. Even as new media platforms proliferate, marketers say they still rely on traditional methods such as trade show participation, according to a Marketing Sherpa survey. Tech marketers plan to boost spending next year. BtoBOnline. CNNMoney.com/Fortune.
  • VOLACCI  |  THURSDAY, JUNE 5, 2014
    [Trade Show] DrupalCon Austin Wrap-Up
    'Today (Thursday, June 5th) is the last day that the trade show will be open at DrupalCon Austin 2014. We''ve had such a great time being here and are happy that everyone who attended was able to make it to Austin. We had a lot of fun and are pleased to be a part of this wonderful Drupal community.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 29, 2011
    [Trade Show] Medium Sized companies struggle with B2B demand generation too
    The survey showed that the vast majority of large companies were doing only “Top of Funnel&# activities , like email campaigns and events – which drive raw, unqualified leads. We also have top of funnel activities like trade shows and advertising. B2B Lead Generation | Mid Sized Companies. Would they do better?
  • B2B CONVERSATIONS NOW  |  THURSDAY, SEPTEMBER 16, 2010
    [Trade Show] Why Won’t Anyone Return My !*#@$% Call? (guest post)
    Buyers could attend a conference or trade show, refer to industry publications and research analysts (e.g. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Enjoy! It’s not just cold calling.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 28, 2007
    [Trade Show] B2B Lead Generation Blog: On giving away ideas
    He said something like, "I think companies [like yours] give away many of their trade secrets on their website. He said something like, "I think companies [like yours] give away many of their trade secrets on their website. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, APRIL 18, 2007
    [Trade Show] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Trade Show] Infusionsoft: Impressive Marketing Power for a Very Low Price
    The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. The public forum itself certainly shows a healthy attitude by Infusionsoft towards its own customers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Trade Show] Are Free Giveaways a Worthwhile Business Strategy?
    'Every trade show is overrun with free giveaways and tchotchkes – and has been for decades. Promotional items go viral at trade shows in the same way that videos go viral on YouTube: once someone finds out that you have a killer giveaway, the whole event will come clamoring to your booth to get their own. Lead Collection.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Trade Show] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. They like each other. m CMO of Eloqua. Share email.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] The Hipster’s Guide to Better Business
    Okay, maybe not, unless you’re giving out swag at your next trade show (which you should). 'Everyone is an expert at mocking hipsters, but the truth is…if you can market to a hipster, you can market to anyone. You see, hipsters don’t buy into a product or service unless a few boxes are checked. Make It Personal. Tell a story. Do that.
  • ANNUITAS  |  MONDAY, JANUARY 10, 2011
    [Trade Show] An Interview of Steve Gershik of 28Marketing
    Multiple reports out in the last 6-months are showing that marketers are still struggling with providing quality leads, up to 80% lead abandonment rates, measuring ROI and aligning with sales.  Happy 2011!  We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing. In your opinion, why is that?
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Trade Show] The Appeal of B2B Social Networks
    Online friends in B2B communities frequently arrange meet ups at trade shows and events. Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Wiley & Sons: Online communities are a bit of a paradox. Communities are the convention centers of social media.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Trade Show] 12 B2B Social Media Predictions for 2012
    As more B2B companies show success with these methods, these auction style bids will get more expensive. As social media becomes a key component in the marketing mix in 2012, it will become an important driver for offline activities like trade shows and direct mail. B2B Websites Become the Ultimate Social Destination.
  • ENGAGE  |  FRIDAY, DECEMBER 6, 2013
    [Trade Show] Oh the Places You Can Go. On Pinterest
    Promote a trade show or event. This is so effective for business-to-business marketing, particularly for those whose hard work culminates in a large trade show each and every year. Take JCK for example, a leading jewelry publication that puts on the largest jewelry trade show in the U.S. Ask them. Perfect.
  • E-LIGN  |  THURSDAY, SEPTEMBER 19, 2013
    [Trade Show] 5 Reasons To Set A Monthly Marketing Budget
    ” Your business will likely want to take advantage of local advertising (billboards, coupons, chamber events, trade shows, etc.) 'Allocation of your revenue to Marketing is a necessity for continuously driving new business. Plan for the unexpected by reinvesting a portion of your revenue  towards the future. Inbound Marketing
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Trade Show] 25 Sure-fire Ways to Grow Your Email List
    SEO of landing pages: Search engine optimization of your website, especially your landing pages will help your website show up whenever customers are looking for you. Maintaining a smart, well-cultivated email list is essential to building profitability in your business. Make sure your emails have an easy, fast, and visible way to forward.
  • WRITTENT  |  WEDNESDAY, OCTOBER 23, 2013
    [Trade Show] 35 Simple Blog Topics For You To Choose From
    Recap of a debate/talk show someone you know has been a part of. Some insight regarding a conference or trade show you attended. Slide presentation: Here is a chance to share your knowledge and show off your creative side at the same time! We have all been there. Writer’s block hits everyone at one point or another.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Trade Show] B2B Email Design – Gallery 2 « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Trade Show] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Many companies pour a lot of effort into their inbound marketing efforts at big events such as trade shows. by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. At first, things are going great! But, as the year comes to a close, your inbound growth has slowed.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 4, 2012
    [Trade Show] Moneyball – Another Name for Marketing Automation
    We want to say “we have a booth at that show” or “we have an ad running in that publication.”  However, reporting from your marketing automation platform may show you that your money would have been better spent on seminars if you were looking to generate sales opportunities. It’s all about metrics and performance.  The answer is no. 
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Trade Show] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
    This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. When Lauren Philips was 21 years old, she refused to wear a potentially life-saving medical ID bracelet that alerted people to the fact that she has diabetes. And the result? Don't miss it!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Trade Show] Four “New Marketing” Skills You’d Better Learn Quick
    It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. You can connect with Matt via email , Twitter , LinkedIn or his blog. Most of them don’t recognize the marketing roles they’re now facing.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 9, 2012
    [Trade Show] LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn
    Though LinkedIn is a virtual trade show, there are those who attend industry exhibitions but don’t spend time on the floor or in the breakout sessions.  One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables.  B2B Sales LinkedI
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [Trade Show] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    The action item for marketers from this is obvious: take some of the budget that you would normally allocate to trade shows, list purchases and other lower-performing demand generation investments and allocate it to generating great content and the efforts to promote it. Here are four key ways that social media builds brands.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 18, 2013
    [Trade Show] Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
    By using traditional methods like trade shows, PR and direct mail along with social tools like YouTube, SlideShare, Facebook and Twitter, you can start identifying potential customers and start gathering email addresses for your database. I’d be willing to bet email. Your email! Email also lets you personalize your message.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 18, 2011
    [Trade Show] The Truth About Online Lead Generation
    Yet another will swear by virtual events and virtual trade shows. Looking for ways for marketing to show ROI? Put five business-to-business (B-to-B) marketers together in a room and ask them to name the best lead generation medium, then sit back and watch the sparks fly. Time to Lead. Campaign Objectives.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 20, 2013
    [Trade Show] Free Resources You May Not Know About (for Tradespeople)
    If you are interested in finding out what’s happening in your trade, there are many trade publications available at no charge to tradespeople of all kinds, if you qualify. Marketing Tips free resources professional tradesmen reading material resources tips trade publications It’s a pretty easy process.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [Trade Show] B2B Seminar Eavesdropping: “Branding Schmanding”
    With a prominent logo in the same proportion and location on every piece--print, direct mail, email, trade show, and all social outlets--the plan just needed a few tweaks from the design team to present to the client. Closer to the Early Boomer demographic, the man seemed threatened by the progressive marketing seminar’s topic.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 15, 2012
    [Trade Show] Why Time is on Your Side When Marketing to Small Business
    But mostly we’ll be wondering why the small business shows were full of big business people and consultants and why these bloody people won’t obey the call to action on the postcard we spent most of July getting approved. Show how your installation or delivery is faster than the competition’s. Welcome, small business owners!
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Trade Show] The Fun Theory: How to Change Behavior
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Trade Show] The Danger of Email Marketing Benchmarks « The Effective Marketer
    Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss. How can we improve open rates? United States License.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Trade Show] What Trigonometry Has to Do With Marketing?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
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