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  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Trade Show] How Co-Marketing Can Expand Your Reach
    Show them the value of joining forces with you by sharing data about what results they can expect based on past successes. The less you ask them to do or bring, the more likely they are to show up smiling. It’s a virtual trade show, so it will be a much more dynamic experience than a regular webinar. It’s brilliant.
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [Trade Show] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Trade Show] Optimize the Sales Funnel with Lead Scoring
    Real-world participation in events such as trade shows and seminars can also be part of this data. I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued existence. Leads are not all created equally – some are likely to purchase much sooner than others.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Trade Show] Marketing Automation—Three Success Tips from John D. Rockefeller
    In marketing, many of us spend too much time wildcatting for leads.  We blindly participate in trade shows that probably are not the best fit for us. Analysis and reporting from marketing automation should show us that information. by Kelly Waffle When people hear the name, John D. If a young John D. The rest is history.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Trade Show] How to Do Great Marketing with (Almost) Zero Money
    They cannot buy booths at trade shows. Where do they look for answers – friends, social networks, Google, Trade Associations? This post originally ran at SaneraPDC.com as part of March Marketing Madness. You can find the original post at [link] We wish to share it with our readers here. Or watch this Slideshare: _. Marketing
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 4, 2012
    [Trade Show] Moneyball – Another Name for Marketing Automation
    However, reporting from your marketing automation platform may show you that your money would have been better spent on seminars if you were looking to generate sales opportunities. For example, your trade show programs may be bringing in $2 million in opportunities but may be costing you $1 million to produce. 
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JULY 29, 2009
    [Trade Show] what's your marketing approach?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. United States License.
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [Trade Show] Getting the most out of conferences and events « The Effective.
    Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. Sharing the Knowledge If this process works for you, it is a good idea to show your team what you’ve done.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 20, 2005
    [Trade Show] B2B Lead Generation Blog: Lead Generation via Industry Experts
    Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 10, 2005
    [Trade Show] B2B Lead Generation Blog: Two new reports on marketing and lead generation
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ive read both of them and they are terrific.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 10, 2005
    [Trade Show] B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! agree. This is where lead nurturing fits in. agree.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 1, 2006
    [Trade Show] B2B Lead Generation Blog: The halo effect and lead generation
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Podcasts vs. Webinars which is better?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 24, 2006
    [Trade Show] B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JUNE 14, 2007
    [Trade Show] B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Now theres are over a hundred. B2B is more complex.
  • LEANDATA  |  THURSDAY, SEPTEMBER 10, 2015
    [Trade Show] Dreamforce Extravaganza is about to Arrive in Style
    So, yes, this might be a good place to mention that Dreamforce is no longer just a trade show. This is the show that everybody attends.”. We probably should start with the boat. Well, it’s not exactly a “boat.” Unless you consider a 1,000-foot, 91,000-ton luxury cruise ship as simply a boat. Rather, it’s an extravaganza.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 15, 2016
    [Trade Show] Unlock the Power of B2B Personas By Freeing Them from PDF Purgatory
    Whether you use them for demand gen, email campaigns, social media, content marketing or even deciding what trade shows to attend, you are probably not getting the full benefit from them. Personas are the way that B2B marketers have identified their buyers for years. It is now time to think differently about your personas.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [Trade Show] 5 Skills Your Marketing Consultant Must Have
    They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. 4. Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. An understanding of business strategy. An understanding of your company and industry.
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Trade Show] Which channels work for B2B lead generation?
    On the winning side, the old faithfuls favored by many – trade show events, referral marketing and in-house email marketing – are still earning their keep for B2B marketers. Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night. See  the full survey.
  • HINGE MARKETING  |  MONDAY, JULY 13, 2015
    [Trade Show] What Every Managing Partner Needs to Know About Lead Generation
    The other half come from face-to-face sources such as in-person networking, speaking engagements, and trade shows. Our research shows that when these approaches are balanced, that’s when firms generate the most leads and are most profitable. Lead generation means different things to different firms. Not even close. Yikes!
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Trade Show] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    Enough has been written about the ineffectiveness of trade shows and cold calling to generate business so I won’t belabor the point. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The Switch to SaaS. CMOs Will Control the Budget. Similar Model.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Trade Show] Are Free Giveaways a Worthwhile Business Strategy?
    Every trade show is overrun with free giveaways and tchotchkes – and has been for decades. Promotional items go viral at trade shows in the same way that videos go viral on YouTube: once someone finds out that you have a killer giveaway, the whole event will come clamoring to your booth to get their own. Collecting Leads.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Trade Show] European Markie Awards Finalists Announced
    Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. by Eloqua | Tweet this It’s that time again! Cincom Systems Inc. European Event Nirvana.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Trade Show] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    21) At trade shows, collect business cards and (with permission) scan them for addresses. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. 10) Ask customers for new subscribers’ names in exchange for a discount.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Trade Show] How to Modernize an Old-School Event Marketing Strategy
    Trades shows and events. To modernize your presence at a trade show, think outside the box -- which sometimes means thinking of outside the booth. marketer''s best friend? Or too old-school? guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. Maybe once in a while.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    As you can see from the graph below, trade shows top the list for generating quality leads. Next up: Tools of the trade. “B2B marketers implementing a lead-to-revenue (L2R) process for the first time or expanding an immature program often feel they are navigating uncharted waters — but they are not alone!”. Photo of “New Albion.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 24, 2012
    [Trade Show] The B2B Social Media Book Launches
    smb2b Chapter 13 – Making Trade Shows Social. I had to read it twice, very clever stuff. Many months ago, Kipp and I looked forward to January 24, 2012 as a monumental day in our lives. The manuscript was due in the middle of August and January seemed so far away. It turned out to be a soft launch. We hope you can join us. b2bsm.
  • THE POINT  |  FRIDAY, FEBRUARY 4, 2011
    [Trade Show] Top 5 Benefits of Adopting Marketing Automation
    When you dump 200 leads into the CRM database following a trade show, marketing automation guarantees that every one of those leads hears from your company in a timely fashion. 2. Improved consistency of follow-up to all new leads independent of sales bandwidth.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2011
    [Trade Show] Savvy Speaks: Don't Try These Marketing Tactics!
    When you focus on generating quantity over quality, you're likely going to find yourself handing out tchotchkes at trade shows and putting a registration form in front of every bit of content you produce. In the marketing world, wild schemes and hair-brained ideas abound. Heather. Doing something for the sake of doing it. Michele.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Trade Show] Why Sales and Marketing Don't Get Along « The Effective Marketer
    It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? United States License.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Trade Show] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Easy (and Affordable) Ways to Show Customer Appreciation. Easy (and Affordable) Ways to Show Customer Appreciation. Must-Attend Retail Trade Shows for 2015. Creating valuable content is a consistent mission for us here at VerticalResponse. In This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Trade Show] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    Perhaps some people don’t want to show any biases that might deter any potential leads. This is an easy— and most importantly— free way to show a human side to your audience. What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. often.
  • 3D2B  |  TUESDAY, JANUARY 19, 2016
    [Trade Show] How to Maximize Results from the Most Effective B2B Content Marketing Tactic
    Research shows that the vendor who responds first is going to attain 35 to 50% of the sales. Surprisingly, the statistics show that salespeople don’t follow up with 70 to 80% of leads. Your first step after or during the show is to prioritize your leads. “Productivity is never an accident. If so, it’s not surprising.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Trade Show] The 8 Step Guide to Making your First Local Event a Massive Success
    Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. To Build your Brand.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Trade Show] Marketing vs. Business Development - Why It’s Critical for Law Firms to Know the Difference
    Business development specialists should be expected to join trade associations and attend trade shows, develop prospect and referral source lists, and assist in following up after direct mail campaigns via email and phone calls. Marketing. First, let’s define marketing and its function. Business Development.
  • LEANDATA  |  MONDAY, MARCH 28, 2016
    [Trade Show] Report from the Front Lines: Invoca and ABM
    When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. The strategy just made sense for the marketing team at Invoca. So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Trade Show] Highlights from SXSW 2016
    VR is really still mostly hype at this point but almost every company at SXSW wanted to show how they are an early adopter, especially retail, automotive, and real estate. There seemed to be more families attending SXSW, at least the trade show. It’s just too big and complicated. Very VR. VR is fun and addictive. Very VR.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Trade Show] 4 Tips for B2B Marketing on Facebook
    When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Include photos or even a short video.
  • E-QUIP  |  MONDAY, JANUARY 12, 2015
    [Trade Show] 10 Steps to Revolutionizing Your Rainmaking
    Brochures, newsletters, email campaigns, websites, advertisements, trade show exhibits, all with the same central theme: Look at us! Forecasts of up to 10% growth in 2015 construction starts harkens back to the prerecession salad days. But many A/E firm leaders and business developers still aren''t feeling it. Serve the buyer instead.
  • TERMINUS  |  FRIDAY, OCTOBER 30, 2015
    [Trade Show] Terminator Customer of the Month: Why Avere Systems Wanted Account-Based Marketing (Part 2)
    She was able to then filter these individuals who engaged with this information into a campaign that showed them more tailored messaging and the information they needed in order to move them forward in the sales cycle. Trade shows & events. You then begin showing them information about your presence at the event.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Trade Show] 20 Ways to Generate ROI from a Corporate Blog
    Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Trade Show] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Event Summary Blog Posts - One of the best things to do after attending a trade show is to write a summary post of everything you learned and mention people that you chatted with. The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. This is HUGE! Lets get right to it.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Trade Show] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Using the free tool, WiseStamp , you can create a dynamic email signature that includes an RSS feed, which shows the title of your most recent blog article and automatically updates as new articles get published. 3. Is there a company trade show coming up soon? And I'm not talking about email marketing blasts here. Your Blog.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Trade Show] 9 Ways to Generate Leads with Mobile Marketing
    Studies show that as much as 53% of the people viewing your email may be doing so from a mobile device. study conducted in December 2013 (by comScore, Neustar Localeze and agency 15 Miles) showed that 79% of mobile phone owners and 81% of tablet owners used those devices for local searches. Mobile is huge. We get it. Don’t stop there.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Trade Show] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Trade shows used to be an important way for engineers to get information; they’re not so important anymore for engineers. Editor’s note: Richard M. Hoffman founded the R.M. Hoffman Company in 1959 by as a manufacturer’s representative specializing in clutches and brakes. This transcript of their conversation has been edited for length.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Trade Show] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. ( With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? Earnest Agency ). 4.
  • LEANDATA  |  MONDAY, JUNE 1, 2015
    [Trade Show] My first 30 days as CMO
    Previously scheduled vacation plus a trade show kept me out of the office for several weeks. For me it was mission critical that I understand immediately what problems LeanData’s technology solves. I was going to a trade show on my fourth day and I needed to be able to speak with other executives eloquently and with authority.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Trade Show] Inbound 101: Three Major Inbound Components
    advertising, junk mail, spam, and trade shows. Think about it, if you do not want to see an ad on television, you can simply record the show, watch it later, and fast-forward through the commercials. Let’s begin by defining what inbound marketing is at a basic level. In fact, 44 percent of direct mail is never opened!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Trade Show] Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions
    Do you have a different nurturing program for prospects entering your database through webinars and prospects coming in through trade shows? How are you measuring the direct impact of the trade shows? How can you see the correlation between trade shows and other marketing efforts? Aren’t they the same?
  • HINGE MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Trade Show] 8 Ways to Boost Your Professional Services Marketing Budget
    Your audience is rarely looking through association newsletters, trade journals or conference programs to find their next business partner. Note: some industries are better suited to trade shows than others, so balance this guidance with your past experience.). Does this sound like you? Let me give you some advice. Print Ads.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Trade Show] 9 Guaranteed Ways to Make Industry Events Worth Your While
    That's right, the event and trade show industry is the one rollin' in dough. Showing a genuine interest by asking questions of this nature helps break the ice, put both of you at ease, and open the doors to finding common ground that can keep your conversation flowing naturally. Know who I'm talking about? Now ask yourself.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Trade Show] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. I've written my share of blog posts about content marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 13, 2016
    [Trade Show] 4 Reasons Your Marketing Plan Saves You Money
    When you show a vendor that you have planned and budgeted for marketing, they know they need to come to the table with a sharp pencil. Furthermore, when you show them the volume of your marketing tactics that they will provide, they tend to sharpen their pencil even more. We know what to do! Here’s an example.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 4, 2010
    [Trade Show] Brief overview of Find New Customers
    Interviewed at a trade show, the Fearless Competitor shares an overview of his company, Find New Customers. www.findnewcustomers.com, not findnewcustomers dot net.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Trade Show] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel. Tweet This Stat. Cost per Lead.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [Trade Show] Stop doing PR. Start doing visibility.
    And research shows that even the stodgiest C-level executive does at least three web searches per day. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Outreach. Gatekeeper. Placement. Visibility.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Trade Show] 9 Elements for a Successful Marketing Program Mix
    Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams. Why not?
  • AGGREGAGE  |  FRIDAY, JUNE 19, 2009
    [Trade Show] Tradeshows Need to Get in the Information Business
    looks at various aspects of what trade shows need to do to be successful in the future.  For decades, tradeshows provided the space, exhibitors brought the products, and journalists covered the show. For most trade shows this makes a lot of sense and is something that is really important.  And, guess what?
  • KAON  |  WEDNESDAY, OCTOBER 21, 2015
    [Trade Show] B2B Marketing: Virtual display saves money and increases engagement for complex solution
    SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. This enabled Seagate to show product features and demonstrate value without having the products physically present.
  • BIZNOLOGY  |  FRIDAY, JUNE 28, 2013
    [Trade Show] The $1,000 SMB Marketing Challenge: How Would You Spend It?
    If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. First, Look at Priorities. Press Releases.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Trade Show] Perspective on the B2B Demand Generation Benchmark Survey Report
    This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Trade Show] 10 Questions about B2B Blogging Answered
    B2B marketers who are used to traditional marketing activities like print collateral, full featured websites and trade show booths are usually saddled with complex approval processes where a number of executives must sign off on the copy, the design and even the layout. How Do We Get Started Blogging? Let’s face it.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Trade Show] 20 Common Social Media Marketing Myths BUSTED
    Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. You need a variety of people interacting with your content -- both to grow your reach, and to show up in users' news feeds! 8) I have to respond to social activity immediately.
  • MARKETING ACTION  |  FRIDAY, JULY 19, 2013
    [Trade Show] Making the Most of Vertical Marketing
    Attend industry trade shows and pay attention to the issues on the agenda, and find more people to talk to. What you’re after here is to get specialized knowledge, which should help you understand how your product can benefit this industry; it could also show you that your product won’t be a good fit. Begin with personas.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 19, 2011
    [Trade Show] Review of 2011 B2B Social Media Predictions
    For some companies that did not see huge wins with social media, they re-focused their marketing efforts on tactics that have been successful in the past, like pay-per-click (PPC) online advertising and trade shows. Read on for the details. 1. Mobile, Mobile, Mobile. Open APIs Support Information Portability. Share Compelling Stories.
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 19, 2010
    [Trade Show] Increase Open Rates for Follow-up Emails
    Coming back from a trade show, everyone is on a high.  Your team tells you, "it was the best show EVER" and the sales team is ready to get all of those hot leads.  As much as they may want you to, the last thing you should do is just
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2011
    [Trade Show] “You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit
    click thru rates, unsubscribes, names scanned at a trade show) are not speaking the right language.  by Brian Kardon | Tweet this. just returned from three packed days at the Sirius Decisions Summit in Scottsdale.  Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  Don’t undersell it.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Trade Show] Got an Email Newsletter List? Why Not Take a Survey?
    “Communication&# is not a one-way street OK, so you’ve told your prospects all about the upcoming trade show, your latest product launch and even shared an interesting industry article or two. Plenty of folks these days capture email addresses and send out regular email newsletters to clients. But don’t stop there.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Trade Show] 3 Strategies to Drive Search Engine Marketing Success
    Once, SEO was a bit of a brand-building exercise, and showing up first in the search results of the biggest search engines was the goal. That means many companies decided, “It doesn’t matter what kind of garbage we show the visitor, as long as we are #1 on Google!” Let’s look at just a few of the numbers. It’s simple.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Trade Show] The Sights of Dreamforce 2011
    However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. by Rick Siegfried I finally did it. lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. Enjoy!
  • LEANDATA  |  THURSDAY, NOVEMBER 5, 2015
    [Trade Show] Setting Up Program Channels for Success
    These are the campaign platforms themselves: email, trade shows, pay per click, organic searches, webinars and so on. You’re a marketer who has spent considerable effort in planning, creating and launching a campaign. How you want to do your reporting all comes down to how you set up your channels.”. How are my assets performing?
  • HINGE MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Trade Show] How to Systematically Grow Your Technology Firm to the Next Level
    So, it’s essential to show your thought leadership by freely providing educational content. And, finally, you may need a brochure or display materials to convey your message during a sales call or at a trade show. If your technology firm is like many others, it grew by happenstance. Lead Generating Website. Social Media.
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Trade Show] Frugality, Ping-Pong Tables and Silicon Valley Startups
    For instance, Guerra has noticed a change at the security trade shows they attend. When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security deposits. Five-year commitments. Domingo Guerra.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Trade Show] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Trade Show] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. 404 Inbound Link Cleanup.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Trade Show] How To Build a Better Marketing Budget
    Figure 1 shows that firms that do systematic research on their target client groups grow faster and are more profitable than those that do no research. In many cases you will walk away with nothing to show for your efforts. Historically that has involved trade shows, industry publications and educational events.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Trade Show] Lean Marketing: How to Run Your Marketing Team Like a Startup
    Right as you're wrapping that up, your VP of Sales walks over to talk about the team going to a trade show next week. As the Pinterest ebook case study shows, being lean means you can change course quickly and jump on trends as they're happening. And then your CEO emails you to update the news coverage part of the website.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 25, 2012
    [Trade Show] I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest
    This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. Writing. Design. Speaking.
  • LEANDATA  |  WEDNESDAY, FEBRUARY 3, 2016
    [Trade Show] What a Car Giveaway Has to Do with Account-Based Marketing
    In other words, they had to show they were serious about Apttus. What mattered was the number of meetings with target accounts that happened away from the trade show floor. If you attended the Dreamforce extravaganza last fall, you probably heard about the Tesla. For instance, there’s the Tesla. It was no small challenge.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Trade Show] 5 Ways to Get More People to Read Your Emails
    Consider offering a special promotion or a giveaway to show how much you value your audience. Whether you’re hosting an event or attending a trade show, you can always invite your customers via email. 4. Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Humor.
  • PR MEETS MARKETING  |  MONDAY, AUGUST 16, 2010
    [Trade Show] Guest Post – Go Virtual for your Next Press Event
    It all started with the virtual trade show, a 2.5D representation of a physical trade show, complete with a lobby, auditorium, exhibit hall, networking lounge and more. In many ways, the benefits of a virtual press event are the same as a virtual trade show. Dennis can be found on Twitter at @dshiao.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Trade Show] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Give me 20 percent more budget. I’ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” So that’s the CEO’s dilemma. by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. They like each other. Share email.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Trade Show] Improve Your Email Response Rates with List Segmentation
    Location If you’d like to let your readers know about events or trade shows in their area, it’s as easy as collecting their zip codes. Want to improve your email marketing response rates? Consider segmenting your list. What is segmentation? Segmenting a list is simply the process of dividing it into sub-groups.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Trade Show] What Makes a Great Creative Brief? « The Effective Marketer
    It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? If you come from the agency side, you are used to a certain format.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Trade Show] Complement Your Content Strategy with Account-Based Marketing
    Some of its more common forms are email blasts, cold calls, trade shows, and advertising. It might position your top brass as thought leaders in your industry, or show the character of your team members. Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Outbound vs. Inbound.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 1, 2010
    [Trade Show] 2011 B2B Marketing Trends
    The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Strange.). Both figures were up slightly, but similar to last year. Digg this!
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [Trade Show] How to Apply Lifecycle Marketing for Your Agency Clients
    By having the right technology in place, you’ll show that you can execute, and also give evidence that you can successfully keep up with marketing’s rapid evolution. This stage includes SEO optimization, advertising, social media, trade shows, and perhaps list acquisitions. Let’s face it, agencies don’t have it easy. Attract.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 7, 2012
    [Trade Show] B2B Healthcare Sales: 5 steps to sell to a financially challenged industry
    Test the messages in the field. “We wanted to have the evidence to show Sales that the messaging really works. It’s sort of like showing off the biggest losers on a weight-loss program to demonstrate the value of it,” he says. 4. Tweet How do you sell to an industry that: Is regulated within an inch of its survival? Sources.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [Trade Show] Savvy Speaks: Web Copy Turnoffs
    Missing Personality: B2B companies often shy away from showing any personality because they feel it makes them look less professional. With good reason, many feel a website is the hub of a company's presence. Yet some sites do their company a disservice, especially when the copy on them makes prospects and customers cringe or click away.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Trade Show] Asperger's and IT: Dark secret or open secret?
    Tricks Of The Trade. Editors note: This story, and the underlying topic, was the focus of a Here and Now show on NPR on June 12. The AMD Virtual Experience Virtual Trade Show. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Zones White Papers Editorial Calendar. Events. Blogs. Topics.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Trade Show] Going from Good to Great Marketing: Leading and Managing Change
    To create a new mind-set, you need to not only reward your teams for success on traditional metrics, such as number of click-throughs or trade show leads, but you also need to reinforce new goals, such as marketing’s contribution to pipeline. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years.
  • B2B LEAD GENERATION BLOG  |  SATURDAY, MAY 28, 2005
    [Trade Show] B2B Lead Generation Blog: Creative lead generation blunder?
    Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. The pitch The company sells to senior executives big companies.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 21, 2006
    [Trade Show] B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing
    So why not begin with that? A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Many financial executives still view marketing as an expense, a.k.a.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Trade Show] The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts
    Outbound marketing is any paid marketing – both online and offline – used to acquire new leads.  It includes everything from trade shows to pay-per-click marketing and is critical to growing inbound marketing. by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, AUGUST 15, 2009
    [Trade Show] Developing a Marketing Communications Strategy
    Conferences and trade shows. Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. The marketing communications function (commonly called "marcom") has many communications tools available. Selecting effective marketing programs.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Trade Show] 3 Best Practices for Creating a Lead-Scoring Matrix
    Offline/custom events – Trade shows attended, other types of physical events. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing teams who focus on moving leads through the funnel – top, middle, bottom – and clinching the sale. Enter the matrix. The lead-scoring matrix, that is.). Location.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Trade Show] Marketing Automation Catching On Fire
    The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars. Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Trade Show] The Never-Ending Cycle: Content Informs Data Informs Content
    If data shows the customer recently purchased a new phone, then they would be more receptive to being offered accessories. Older forms of content – books, print magazines and collateral distributed at trade shows – are all still relevant and important to varying degrees. The most effective content is informed by strong data.
  • E-QUIP  |  SATURDAY, MARCH 2, 2013
    [Trade Show] Do You Really Need an Elevator Speech?
    Back in the days when I attended industry trade shows, I always spent some time roaming the exhibit floor checking out our competitors. It was unique and to-the-point, and I could deliver it flawlessly, whether manning the trade show booth or mingling at a networking function. More often, I learned what not to do.
  • NUSPARK  |  WEDNESDAY, JUNE 10, 2015
    [Trade Show] A Guide to Email Subject Line Creation to Optimize Open Rate
    It does not include sitting in a booth in a trade show for several hours. Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. Generating leads involves building trust.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Trade Show] Wrapping up SiriusDecisions’ Summit 2016
    But this year, since SnapApp was sponsoring the show, I got to attend both as an attendee, but also as an exhibitor. They implemented maturity assessments, personality quizzes, and customer surveys on their site and at key industry trade shows to bring powerful qualification criteria further up the marketing lead funnel.
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