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  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Trade Show] Marketing with VIDEO CONFERENCING / WEBINARS
    Show websites. Artists across all art form mediums, can use Video Conferencing to go global, communicate and show their art to the world. To better assist journalists with their stories, invite reporters or editors to an online web interview to discuss issues, show products, present information and data. General features –.
  • NUSPARK  |  MONDAY, JULY 4, 2011
    [Trade Show] Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
    You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships.  We show how to create a content map and target content to your buyers. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Highlights: 1. How to score leads.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 23, 2011
    [Trade Show] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
    Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 26, 2012
    [Trade Show] 3 Steps to Better Strategic Networking at Events
    Whether you are attending a massive industry trade show, or just a luncheon at the local Chamber of Commerce , follow these steps for more effective strategic networking: 1. Today's post from the Chamber of Commerce features business-growth advice for small companies. Get out of your comfort zone. Stake out the “hot spots.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Trade Show] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    Well, one week it’s the big trade show, the next week it’s an ad campaign.  Sure, you want to show off your team’s latest triumphs.  by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. Do you work closely with the sales team to understand conversion rates and pipeline velocity?  
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Trade Show] What Makes a Great Creative Brief? « The Effective Marketer
    It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? If you come from the agency side, you are used to a certain format.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Trade Show] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Write for trade publications. it shows you are on the cutting edge with the industry news and trends, and clients/prospects will appreciate you saving the time of looking for news themselves. By focusing on a small, healthy market segment, your firm can become a market leader within that niche. Create an industry blog.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Trade Show] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    They were doing trade shows and loved it. was waiting for them to say that trade shows weren''t really paying off for them, so they started to venture into online marketing -- after all, when I researched them, their website looked pretty spiffy. 'As I type this, my brain is in overdrive. My heart is racing.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Trade Show] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages. Jeff joined Forrester after spending 20 years in sales and marketing. Marketing’s shift to pipeline impact and its link to alignment. Stay Tuned
  • WEBBIQUITY  |  WEDNESDAY, JULY 21, 2010
    [Trade Show] Tips to Make Your Email Marketing Messages Matter This Summer
    It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Trade Show] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    What’s more, as Susan continues to engage with GE (she attends a GE trade show or participates in a webinar), she gets presented with relevant digital ads in her social channels. 'Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 26, 2009
    [Trade Show] Survey Suggests Marketers Are Moving from Paid to Social Media
    Spending on Acquisition vs. Existing Customers Media spending by purpose was distributed: - 56% for new leads - 33% for retention - 10% for other This is interesting because I don’t recall seeing other data showing this split. The actual numbers show much more spending on retention than I would have expected. Here goes.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Trade Show] Viral Marketing in B2B - It Works!
    you can create video case studies of your customers, users, or trade show booth attendees that they can send to their friends. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. It's Time to get Interactive. Translator. The PEBCAK I.T. person for help.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 16, 2012
    [Trade Show] Seven Ways to Test Your New Logo
    Imprinted on giveaways for trade shows? At the least you can show the new design to a few select customers and partners. Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. Yes, there is a good chance your logo will be faxed. Still.) Same as fax. Social media.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Trade Show] Savvy Speaks: Don’t Commit One of These Common Marketing Mistakes
    The “research & planning&# piece can be a tough sell because the deliverable isn’t always as tangible as a web site, a blog, a direct mail campaign, or a trade show booth, BUT if smart thinking goes into the mix first, the end result will always be more effective and – in the long run – a better investment.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [Trade Show] 5 Ways for B2B Companies to Engage on Facebook
    This comes in handy when status updates touch on key partners and demographics such as trade media, associations and trade shows. For example, if you post an interview Trade Magazine Weekly did with your company’s CEO, include a short status update intro above the link that mentions the media outlet. Questions.
  • HUBSPOT  |  TUESDAY, NOVEMBER 20, 2012
    [Trade Show] Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing
    Traditionally, marketing departments have faced two challenges that prevent them from being lean: 1) The lead generation tools at their disposal -- trade shows, video production, direct mail -- are ripe with both inefficiency and inefficacy. Inbound marketing has reached a tipping point. What is Lean? How to Make Marketing Lean.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Trade Show] The 8 Step Guide to Making your First Local Event a Massive Success
    Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. To Build your Brand.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 2, 2014
    [Trade Show] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
    To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national trade shows, and hiring sales reps. '“Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 22, 2011
    [Trade Show] How to Bake a White Paper from Scratch: Part One—the Recipe
    Hand it out at trade shows? Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together. you better have a plan for its use.
  • B2BMARKETINGSMARTS  |  MONDAY, MAY 9, 2011
    [Trade Show] B2B marketing content — 4 important rules.
    It is the “offer&# used as an incentive for a prospective B2B buyer to interact with a company in some way — through social media, SEM ads, outbound B2B marketing emails or direct mail, handouts at trade shows, or items placed on syndication sites — and as devices (as Lee says) to generate buzz. Cohen.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Trade Show] Using Twitter in the Pharmaceutical and Medical Device Industries
    Broadcasting of new blog posts, web pages, trade show attendance, industry news, new hires, and company philanthropic endeavors. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. There is a great site to use to see what people in Pharma are tweeting about.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Trade Show] How to Do Great Marketing with (Almost) Zero Money
    They cannot buy booths at trade shows. Where do they look for answers – friends, social networks, Google, Trade Associations? This post originally ran at SaneraPDC.com as part of March Marketing Madness. You can find the original post at [link] We wish to share it with our readers here. Or watch this Slideshare: _. Marketing
  • MARKETING ACTION  |  FRIDAY, JULY 19, 2013
    [Trade Show] Making the Most of Vertical Marketing
    Attend industry trade shows and pay attention to the issues on the agenda, and find more people to talk to. What you’re after here is to get specialized knowledge, which should help you understand how your product can benefit this industry; it could also show you that your product won’t be a good fit. Begin with personas.
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Trade Show] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. 2012: Transformational Change, the New Buyer & Big Data. Then Speak.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Trade Show] Create a World of Marketing Automation Through Good Content—and Imagination
    Promote links to your content on materials distributed at trade shows, seminars, webinars, directory listings, and more. When Walt Disney opened Disneyland in 1955, more than twice the number of guests showed up due to counterfeit tickets.  by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  Repurpose. 
  • SALES CHALLENGER  |  SUNDAY, SEPTEMBER 9, 2012
    [Trade Show] Are Your Reps Social Media Stars?
    The fact is customers go to a number of places online to learn from and interact with peers and industry experts—discussion forums for industry or trade groups, or online communities in LinkedIn, for example. Ten years ago, if you wanted to learn something new, you went to a conference or an industry/trade show.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Trade Show] B2B Videos: Go Beyond Humdrum
    According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] Which Companies are Totally Nailing B2B Marketing?
    They mixed up the boring trade show booth by creating an actual guitar made out of actuator valves that’s played by air. Their booth is now the must-see stop of any medical device tradeshow and they get to show off their product while engaging potential customers. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard.
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [Trade Show] The Power of B2B Communities
    Online friends frequently become real ones when they arrange meet ups at trade shows and events. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Trade Show] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Here are several times you can break out the email sign up form : Trade shows. When you set up at a trade show, have your form sitting right on the table. 'Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 How well do they work?
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Trade Show] When to Use Static vs. Dynamic Lists in Email Marketing
    Here are a few examples of when you'd want to use a static list in your email marketing: Event Registrants, Attendees, or No-Show Lists: No one can travel back in time to register for or attend your event in the past, right? In email marketing, the success of your messages is largely dependent on the quality of your list. static. Get it?
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Trade Show] 7 Inspiring Examples of Real-Time Marketing in Action
    Brand events like trade shows or product launches fall into this category, too. With over 2 million viewers per episode, "Bad Girls Club" is the Oxygen Network's top show. The show, a "social viewing party" with talent from the show, pulled comments and conversations from social networks into a hub.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2011
    [Trade Show] 5 Ways to Get Started With Closed Loop Marketing
    Reporting for ROI: Today’s CEO demands accountability, and if you have to justify 1000’s of dollars for a trade show, then you need to present more than just the number of people who visited your booth. by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Trade Show] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. Please share!
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Trade Show] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    21) Trade shows were reported as being “above average” in cost by 47% of respondents. As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. 23 Reasons Inbound Marketing Trumps Outbound Marketing. Tweet This Stat! ).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Trade Show] 10 Google+ Power Tips for B2B Social Media
    Google+ for the Rest of Us to show everyone how to build a network and community on Google+ (This book was provided by the publisher for my review). One way to add value to your followers is to create a public circle of industry journalists, bloggers, influencers or trade show attendees and share it. Circles. Sharing Circles.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Trade Show] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Because it shows up in the timeline (as opposed to an ad on the side of the page), a Promoted Post can have higher visibility and engagement than a regular Facebook ad.
  • SOCIAL MEDIA B2B  |  SUNDAY, JANUARY 30, 2011
    [Trade Show] Top 10 B2B Comedy Videos
    4)      I don’t like potty humor, but David Meerman Scott showed me a completely new angle in this brilliant CWS ad.  Jeff asked me to put together a list of funny B2B videos, and suggested that I only include two of my own projects, one each from Cisco and IBM, which seems both fair and in compliance with Sarbanes-Oxley. 
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Trade Show] How and When to Follow up With All Types of Leads
    Whether it’s someone who downloaded a white paper or checklist from your website, gave you a card at a trade show or called in to your main number, you want to be paying attention to the company when assessing the strength of a lead. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] 2014 Trends in Digital Marketing
    HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC.  'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. So was 2012, 2011, and 2010. SEO Isn’t Dead…. Mobile.
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [Trade Show] Getting the most out of conferences and events « The Effective.
    Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. Sharing the Knowledge If this process works for you, it is a good idea to show your team what you’ve done.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Trade Show] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Also, the earlier you register usually the better deal you can get.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Trade Show] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Easy (and Affordable) Ways to Show Customer Appreciation. Easy (and Affordable) Ways to Show Customer Appreciation. Must-Attend Retail Trade Shows for 2015. 'Creating valuable content is a consistent mission for us here at VerticalResponse. In This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 10, 2010
    [Trade Show] 7 Reasons Every Business Needs to be on Twitter
    Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. This post was originally published on the WebMarketCentral blog in January 2010. Digg this!
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Trade Show] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics. ”).
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 14, 2011
    [Trade Show] It’s about Revenue not Vanity
    Where the difference between X1 and X2 represents the cost of an incremental marketing budget item that is to be evaluated, such as an advertising campaign or a trade show. The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. Marketing spend should not be any different.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Trade Show] 8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
    Show it off! Takeaway: Have an upcoming trade show, speaking event or other exciting announcement? 'There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. 1) Build Instant Trust.
  • FUNNEL FOCUS  |  FRIDAY, APRIL 8, 2011
    [Trade Show] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
    Statistics show that the average number of touch points it takes to propel a prospect into action is between 3 and 7. Heck, lead nurturing may even save live trade shows! Marketing automation enables you to automatically provide relevant content to your prospects on a consistent basis for improved demand generation results.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Trade Show] Best Web Presence Optimization Guides and Tips of 2010
    product photos, diagrams, infographics, trade show pics etc.), Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other. Whatever.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 21, 2013
    [Trade Show] How to Set Up a Successful Call Strategy for Your Calling Campaign
    If your organization has recently returned from a trade show, or has just hosted a webinar that has resulted in warm leads, have your inside sales team start here. 'Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. Let’ start with the obvious.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Trade Show] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Show ‘Em What They Get. Like the examples we showed above, use a visually engaging opt-in form that extols the value of subscribing. 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. Sorry to burst your bubble, but not so much. Offer Something of Value.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 4, 2015
    [Trade Show] Why Should You Use Short Videos to Attract Professional Tradesman?
    Utilize the video medium to show examples or illustrate a solution. Showcase an event  - trade show, association event or new product intro. 'Short videos are ideal for social media and for you to gain reach and shares. As a manufacturer, are you capitalizing on this powerful tool to disperse your message?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Trade Show] Marketing Automation Catching On Fire
    The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars. Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 16, 2011
    [Trade Show] Marketing for leads and sales: What’s working for technology companies today
    The remainder of this third is for trade shows, ads, swag, etc. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace. People aren’t sure what to do with so many choices of media and tactics. Companies have limited resources, so they can’t do it all. These aren’t new issues. Grow it.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] 5 Reasons SMBs Should Be Tracking Marketing Spend
    Whether it’s meeting with new clients, vendors, attending trade shows, or just taking a much-needed break, you do it all for your SMB. 'SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences. Want to learn more?
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Trade Show] 5 Ways Marketers Should Be More Like Bob Marley
    The documentary shows how tunes from the Temptations, Dion and the Belmonts, and Elvis Presley impacted the music of Bob Marley and the Wailers. If you are working on a trade show or some other type of event, for instance, think about your overarching message and brainstorm ways in which you can convey it effectively.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 12, 2012
    [Trade Show] The Definitive Guide to Event Marketing: How to Kill it With Events in 2013
    But to get your started, let’s talk about some basics to consider when planning your first 2013 trade show or conference. Do you do a lot of trade shows? by Dayna Rothman There is always so much going on around the Holidays! Choose the right event technology. Are you going to be hosting regular webinars?
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Trade Show] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Event Summary Blog Posts - One of the best things to do after attending a trade show is to write a summary post of everything you learned and mention people that you chatted with. The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. This is HUGE! Lets get right to it.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Trade Show] Why Sales and Marketing Don't Get Along « The Effective Marketer
    It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? United States License.
  • VOLACCI  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] Sales Systems [Ben's Productivity Podcast]
    It''s a definition of here''s where the leads come from and I''m a strong believer in having 10 different sources of leads and that can be like your newsletter, trade shows, cold calling, website, online advertising partners. 'Today''s tip: Build sales systems supported by your processes. Things like that are some of those 10.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Trade Show] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
    If you set up a campaign after something like a trade show or a webinar, you could lose the association of an opportunity to a campaign. Create Campaign Hierarchies Do you report on individual trade shows as well as trade shows as a whole? Enter the Salesforce campaign object. What about events as a whole?
  • CONNECT THE DOCS  |  THURSDAY, JULY 15, 2010
    [Trade Show] The Biggest Challenge in Creating and Marketing White Papers
    That might include white paper syndication sites, local conferences, and virtual trade shows. Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? " Jonathan Kantor.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Trade Show] 25 Sure-fire Ways to Grow Your Email List
    SEO of landing pages: Search engine optimization of your website, especially your landing pages will help your website show up whenever customers are looking for you. Maintaining a smart, well-cultivated email list is essential to building profitability in your business. Make sure your emails have an easy, fast, and visible way to forward.
  • B2B LEAD BLOG   |  FRIDAY, JULY 29, 2011
    [Trade Show] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Tweet For most of us, the phrase “demand generation” conjures up things like campaigns, trade shows, and the corporate website. Marketing leaders should be showing the CEO and the CFO and the other key stakeholders in the C-suite that marketing needs more funding in order to really move the revenue needle. Surprised?
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Trade Show] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 20, 2013
    [Trade Show] Free Resources You May Not Know About (for Tradespeople)
    If you are interested in finding out what’s happening in your trade, there are many trade publications available at no charge to tradespeople of all kinds, if you qualify. Marketing Tips free resources professional tradesmen reading material resources tips trade publications It’s a pretty easy process.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Trade Show] 5 Ways for B2B Companies to Engage on Twitter
    Retweeting customers, trade and national media outlets, and industry associations helps to build affiliation, trust and camaraderie. For B2B companies that employ sales teams spread out across multiple regions or that attend trade shows to support lead generation, this is a key point. Original content. Retweets.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Trade Show] 9 Guaranteed Ways to Make Industry Events Worth Your While
    That's right, the event and trade show industry is the one rollin' in dough. Showing a genuine interest by asking questions of this nature helps break the ice, put both of you at ease, and open the doors to finding common ground that can keep your conversation flowing naturally. 13 billion in revenue. Know who I'm talking about?
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 15, 2013
    [Trade Show] Payback is an Itch…
    They probably can tell you the number of press releases they do year, trade shows attended, but can they scratch your itch and tell you the exact return on your investment? Looking for ways for marketing to show ROI? Did you ever have an itch you just couldn’t reach to scratch? What target market has that problem(s)? Maybe.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Trade Show] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel. Tweet This Stat. Cost per Lead.
  • BIZNOLOGY  |  FRIDAY, JUNE 28, 2013
    [Trade Show] The $1,000 SMB Marketing Challenge: How Would You Spend It?
    If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. 'If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. First, Look at Priorities. Press Releases.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Trade Show] 20 Ways to Generate ROI from a Corporate Blog
    Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 7, 2014
    [Trade Show] Getting Youth Interested in Manufacturing
    To help promote crucial partnerships and create a pipeline of viable candidates, small manufacturers could also showcase their younger employees’ work during tours with local schools, at National Manufacturing Day, or at trade shows or other events. Because it’s written to attract younger people: Show me the money.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 12, 2013
    [Trade Show] Are You Ready to Talk to theTrade Media?
    Now that the trade show season is upon us, I thought I’d dust off a post from Rosemarie Ascherl on tips on handling the media. Marketing Tips Traditional Marketing editorial opportunities interviews with trade press rosemarie ascherl sonnhalter tips for talking to the mediaInteraction with the media benefits both parties.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 26, 2014
    [Trade Show] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
    Studies show that people rely on peer recommendations and reviews before purchasing goods. They are your ambassadors in the trades. If timing permits and you can meet them at an association meeting or trade show, see if they would let you  interview them both for a podcast and testimonial video. Ask them for referrals.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Trade Show] Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
    But, even if you do old-school outbound stuff like cold calling and direct mail (or that crazy effective 1-2-3 direct-mail-cold-call-trade-show-punch), you should have a handle on your 'appointments set' to customer close ratio. bunch of prospects, customers and partners have started using it. But, it's too complex for most to grasp.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Trade Show] The Last 5 Trends Every Sales Exec Should Know for 2013
    Our data shows us that the best reps are conducting deep opportunity/account due diligence with one specific goal: learn something about customers that the customers themselves haven’t realized. It’s likely some mix of social media, other peer networks, consultants, salespeople and vendors, maybe professional conferences or trade shows.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 18, 2011
    [Trade Show] The Truth About Online Lead Generation
    Yet another will swear by virtual events and virtual trade shows. Looking for ways for marketing to show ROI? Put five business-to-business (B-to-B) marketers together in a room and ask them to name the best lead generation medium, then sit back and watch the sparks fly. Time to Lead. Campaign Objectives.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Trade Show] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Trade Show Appointments. 'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Generate Leads for Exports. Local Optimization (Office / Dealer Locations). properties).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 5, 2013
    [Trade Show] [Video] Pursuing Multiple Decision Makers At the Same Time
    If you're selling to the marketing people, you might go into the Head of Corporate Communications, the trade show person, or you might go in and speak with the Director of Marketing Communications. Is it a good idea to contact multiple decision makers in an organization at the same time? That person may be in overwhelm.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 20, 2013
    [Trade Show] Are you Using Database Strategies to Reach the Professional Tradesmen?
    Some of the ways Manufacturers generate names are through trade shows, end-user calls, traditional advertising/PR and social media. One of the biggest challenges for Manufacturers is trying to identify both their customers as well as potentials. Distributors as a rule are very protective of “their” customers.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 26, 2011
    [Trade Show] B2B Social Media and Content Marketing in the Sales Funnel
    Many B2B marketers set up Twitter accounts and Facebook Pages to promote product launches, trade show events and other company-centric ideas. Does this show a prospect how their business need can be solved, and would they be willing to share this with other connections online? Content Marketing is Growing for B2B Companies.
  • REPUTATION TO REVENUE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Trade Show] Six steps to differentiating your solutions
    Press release.internal webinar for the sales team.customer presentation.special briefings for the top account leads.white paper.update the public site with descriptions.collateral for the trade show. Aargh! Six weeks to launch, and so much to do. The real challenge, of course, is getting anyone to care.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 5, 2007
    [Trade Show] Sales Lead Generation Cycle: PR's Role
    Media coverage, research papers, trade show presence, speaking opportunities and blogs are a good way to reach this audience. Our goal as PR professionals is to determine how our efforts impact the company's objectives. There are lots of ways that PR is measured with regard to brand building and thought leadership.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Trade Show] Is Cold Calling Dead?
    Before I came to Marketo, I would have been satisfied with a list of the names of people who had showed up to a trade show booth. I by Patrick Donnelley Like most sales professionals, I started my sales career in a job that required me to pick up the phone and cold call prospects in my territory.  So is cold calling really dead? 
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Trade Show] Marketing Automation—Three Success Tips from John D. Rockefeller
    We blindly participate in trade shows that probably are not the best fit for us. Analysis and reporting from marketing automation should show us that information. by Kelly Waffle When people hear the name, John D. But Rockefeller did not grow up in a wealthy family.  He hated waste.  If a young John D. The rest is history.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Trade Show] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    There was a lot of potential for business value in QR Codes, and marketers found a lot of uses for them: linking to landing pages from physical locations, adding a QR Code to promotional materials, putting them in trade show materials, or on their business cards. Sweet memories, right? You think, "Does anyone actually do that anymore?"
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 11, 2014
    [Trade Show] Email Lists: What are you doing to grow yours?
    There are so many sources for gathering data from trade shows, PR and leads from advertising. 'I know we all know “CONTENT IS KING” and we focus on putting out good stuff. But we should be just as focused on building the list to whom we’ll be sending all this valuable info.  The more you have, the better the chances of them signing up.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Trade Show] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Or offline marketing such as direct mail, TV, radio, print, collateral, and trade shows? 'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Or ad campaigns on other search engines like Bing?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 18, 2013
    [Trade Show] Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
    By using traditional methods like trade shows, PR and direct mail along with social tools like YouTube, SlideShare, Facebook and Twitter, you can start identifying potential customers and start gathering email addresses for your database. I’d be willing to bet email. Your email! Email also lets you personalize your message.
  • WEBBIQUITY  |  TUESDAY, JUNE 15, 2010
    [Trade Show] Three Words That Should Never Be Used With Social Media
    While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. It has a purpose and needs a budget. Automate. But not in social media.
  • NUSPARK  |  MONDAY, JULY 4, 2011
    [Trade Show] Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
    You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships.  We show how to create a content map and target content to your buyers. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Highlights: 1. How to score leads.
  • MARKETRI  |  WEDNESDAY, AUGUST 28, 2013
    [Trade Show] How Much Should You Spend on Marketing?
    The investment isn't in advertising, trade shows or the internet - these are only the tools - it is in gaining and keeping customers. 'This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. How do you decide how much money to spend on marketing?
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 26, 2014
    [Trade Show] Photo Worthy: 6 Steps to Build Your Photo Content
    That includes: Trade shows, customer events, employee events, seminars, etc. For events and trade shows, don’t limit your photos to just the pre-event set up. Want some candids from a trade show? 'By Rachel Kerstetter, PR Engineer. Pictures are incredibly powerful marketing, PR and social media tools.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Trade Show] Improve Your Email Response Rates with List Segmentation
    Location If you’d like to let your readers know about events or trade shows in their area, it’s as easy as collecting their zip codes. 'Want to improve your email marketing response rates? Consider segmenting your list. What is segmentation? Segmenting a list is simply the process of dividing it into sub-groups.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Trade Show] Marketing By Objectives « The Effective Marketer
    Profit and loss projection with a detailed marketing budget showing the allocation of resources. Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results. Set measurable objectives , both financial and marketing. United States License.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Trade Show] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    Mobile growth is showing no signs of slowing down, and neither should your mobile marketing. Related Stories Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 30, 2013
    [Trade Show] Get Backlinks with your own Press Releases
    You should also consider timing in correlation to upcoming events, trade shows, or even your client’s buying cycles. 'Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Write your press release about something truly newsworthy.
  • E-QUIP  |  SATURDAY, MARCH 2, 2013
    [Trade Show] Do You Really Need an Elevator Speech?
    Back in the days when I attended industry trade shows, I always spent some time roaming the exhibit floor checking out our competitors. It was unique and to-the-point, and I could deliver it flawlessly, whether manning the trade show booth or mingling at a networking function. More often, I learned what not to do.
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