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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Trade Show] European Markie Awards Finalists Announced
    Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. by Eloqua | Tweet this It’s that time again! Cincom Systems Inc. European Event Nirvana.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 18, 2013
    [Trade Show] Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
    By using traditional methods like trade shows, PR and direct mail along with social tools like YouTube, SlideShare, Facebook and Twitter, you can start identifying potential customers and start gathering email addresses for your database. Your email! Even they know the best way to communicate is using this tool.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 19, 2010
    [Trade Show] 5 Ways B2B Companies Can Use Facebook Places
    Note the screenshot is from a Facebook document and shows a web browser, which is not rolled out yet, rather than a mobile version.) Places has a separate setting on the privacy page call “People Here Now,&# which when enabled, shows that you are checked in to a Place. Trade Shows. Claim Your Business Location.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Trade Show] 25 Clever Ways to Grow Your Email Marketing List
    Then feature that tab in the Views and Apps section of your new Facebook page design. 8) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source. 9) Collect email addresses at offline events like trade shows , and import them into your database. 19) Leverage your company's YouTube channel.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 8, 2011
    [Trade Show] How To Get Started In Mobile Marketing
    Updates at trade shows is one good example of how to use SMS and MMS messages. In Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. SMS, MMS, WAP…There are a ton of acronyms and terms that can seem confusing. Relevance.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Trade Show] The Sights of Dreamforce 2011
    However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. by Rick Siegfried I finally did it. lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. Enjoy!
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Trade Show] 10 Analytics Red Flags All Marketers Should Look Out For
    Google Analytics will show you the percentage of mobile visitors, and anything over 10% is cause for making sure your site is responsive. This includes everything such as salaries, software fees, AdWords fees, trade shows, etc. In the new Digital Age, Marketers are constantly bombarded with a sea of information. Analytics
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Trade Show] Why I Hate Tuesdays
    If I explicitly consent to have my badge scanned at a trade show, I know that I’m likely to get a follow up email asking if I wish to engage in a further discussion. I’m OK with that too. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Trade Show] How Does Social Media Leave A Footprint On Your Business?
    Also, the infographic shows that 60% of online shoppers provide feedback on their purchases through social media. Thus, it’s no surprise that social media tends to double marketing leads, unlike trade shows and direct mail. As you know, B2B leaders must reassess their marketing campaigns to include social media. Facebook (73%).
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Trade Show] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Because it shows up in the timeline (as opposed to an ad on the side of the page), a Promoted Post can have higher visibility and engagement than a regular Facebook ad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Trade Show] Eight Scintillating Lessons from SXSW
    Would be an interesting application for trade shows or career fairs. I heard a story about a business man who had a half-day layover in Paris.  He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.&#. Here is his TED talk. He said the U.S.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Trade Show] 28 Awesome B2B Social Media Statistics
    Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We
  • WEBBIQUITY  |  MONDAY, AUGUST 9, 2010
    [Trade Show] Four Ways to Measure Social Media Marketing Results
    The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on Bebo.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Trade Show] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    What’s more, as Susan continues to engage with GE (she attends a GE trade show or participates in a webinar), she gets presented with relevant digital ads in her social channels. Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far.
  • HUBSPOT  |  MONDAY, DECEMBER 3, 2012
    [Trade Show] 8 Real-Life Examples of Engaging Pinterest Contests
    The contest had an edge of exclusivity, as High Point Market, which organizes trade shows for the furniture industry, recruited top home fashion trendsetters to showcase their favorite products and top trends from High Point Market week. Running contests in social media can get pretty sticky. Go ahead. Experiment with one yourself.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] 2014 Trends in Digital Marketing
    HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC.  27% of marketers even reported that social media, along with email marketing, delivers lower average CPLs. So was 2012, 2011, and 2010. Mobile.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 8, 2009
    [Trade Show] Case Studies - Answers to the Questions B2B Marketing Managers Ask Most
    Always start well ahead of any trade shows or sales opportunities to ensure you get the story you need. 3. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Casey HIbbard, also known as the queen of case studies. How do we get measurable results?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 8, 2009
    [Trade Show] Case Studies - Answers to the Questions B2B Marketing Managers Ask Most
    Always start well ahead of any trade shows or sales opportunities to ensure you get the story you need. 3. Customer case studies are high-value, in-demand marketing and sales collateral. Marketing teams are tasked with producing powerful stories, yet it’s not always easy. The same questions come up again and again.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 4, 2012
    [Trade Show] Moneyball – Another Name for Marketing Automation
    However, reporting from your marketing automation platform may show you that your money would have been better spent on seminars if you were looking to generate sales opportunities. For example, your trade show programs may be bringing in $2 million in opportunities but may be costing you $1 million to produce. 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Trade Show] Four “New Marketing” Skills You’d Better Learn Quick
    It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. You can connect with Matt via email , Twitter , LinkedIn or his blog. Most of them don’t recognize the marketing roles they’re now facing.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 22, 2013
    [Trade Show] Sales Prospecting Perspective Weekly Recap - Week of March 18, 2013
    started off our week of blogs discussing social prospecting and how you can use Twitter to produce a list of prospects who may be attending and industry trade show or conference. March Madness has descended upon us and my bracket has already been busted! Let's hope your sales pipeline isn't experiencing the same thing!
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Trade Show] 20 Ways to Generate ROI from a Corporate Blog
    Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic.
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [Trade Show] B2B Marketing Summit Shows Old Problems Persist
    First of all, what is this summit? MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. Like Be the first to like this post.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Trade Show] The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts
    Outbound marketing is any paid marketing – both online and offline – used to acquire new leads.  It includes everything from trade shows to pay-per-click marketing and is critical to growing inbound marketing. by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Trade Show] The A-Z Guide to B2B Lead Generation
    Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions.  I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format.  What’s your plan? . E-    Email Marketing. 
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Trade Show] B2B Marketing and Baseball – by Christopher Ryan
    Likewise, every marketing campaign doesn’t have to be a home run.  It’s a good feeling when your booth is the talk of the trade show, when your webinar attracts a huge audience and when your latest campaign does twice as well as projected.  People who have no idea who their U.S. That’s 53 years. 
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Trade Show] Perspective on the B2B Demand Generation Benchmark Survey Report
    This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Trade Show] The Last 5 Trends Every Sales Exec Should Know for 2013
    Our data shows us that the best reps are conducting deep opportunity/account due diligence with one specific goal: learn something about customers that the customers themselves haven’t realized. It’s likely some mix of social media, other peer networks, consultants, salespeople and vendors, maybe professional conferences or trade shows.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 2, 2014
    [Trade Show] Noise – I’m Sick of It!
    I recently returned from a trade show in Vegas. As soon as I got in, there was a TV screen in my face with speakers behind my head blasting away on all the cool things I could be doing while in town. I was actually looking forward to going to the show for some peace and quiet. What are you doing to wind down?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2011
    [Trade Show] “You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit
    click thru rates, unsubscribes, names scanned at a trade show) are not speaking the right language.  by Brian Kardon | Tweet this. just returned from three packed days at the Sirius Decisions Summit in Scottsdale.  Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  Don’t undersell it.
  • B2B MEMES  |  FRIDAY, OCTOBER 22, 2010
    [Trade Show] New Editorial Rules Nod to Content Marketing
    This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. Other observers, including Gawker and Media Week , have covered the more prominent changes, such as advertising on magazine covers and “invasive or interruptive&# advertising.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 5, 2010
    [Trade Show] Is the era of PR over?
    For example, if the agency-managed interview leads to bad press, the guard dogs can show that they are managing risk for the company by blaming and firing the agency (agencies are used to this and work with many different companies in order to manage the ever-present risk of getting fired). As in dead. Don’t do it anymore. Guard dog PR.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MAY 21, 2013
    [Trade Show] Got Lead Gen? A Book Review
    Surely it’s more instructive to show us lead generation in action than to lecture on abstract concepts. It’s just not hard to find examples of great lead generation, and it’s disappointing that a book like this doesn’t find them and then do the leg work of showing us how they worked, or didn’t and why. Maybe a little too much. Really?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Trade Show] The Critical Role of Sales Development in Inbound Marketing
    This chasm has two adverse consequences: The marketing function is often undervalued (or even overlooked), put off to the side to work on case studies, trade shows and “ arts and crafts.”. It sounds so promising. Create compelling content (consistently). Share and promote the content. The answer to the question is a qualified, “Yes.”
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Trade Show] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    Finding and converting quality leads and identifying the right audience ranked more important than developing content in terms of marketers’ overall priorities, showing that a more holistic inbound strategy is the path to success. Today, we’re excited to share the 2013 State of Inbound Marketing Report. The data agrees. Tweet This ).
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 16, 2010
    [Trade Show] If You're In B2B Marketing, Get Your Head Around Social Media ROI
    The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. Let me break it down for you.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Trade Show] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Many companies pour a lot of effort into their inbound marketing efforts at big events such as trade shows. by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. At first, things are going great! But, as the year comes to a close, your inbound growth has slowed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 23, 2011
    [Trade Show] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
    Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 26, 2012
    [Trade Show] 3 Steps to Better Strategic Networking at Events
    Whether you are attending a massive industry trade show, or just a luncheon at the local Chamber of Commerce , follow these steps for more effective strategic networking: 1. Today's post from the Chamber of Commerce features business-growth advice for small companies. Get out of your comfort zone. Stake out the “hot spots.”
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Trade Show] What Makes a Great Creative Brief? « The Effective Marketer
    It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? If you come from the agency side, you are used to a certain format.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Trade Show] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    Communicate when you will be in a trade show in their area. You may be traveling to see family this Thanksgiving holiday. Chances are you are going to see a relative that you have not seen since last year or even longer.  When the contact with someone is this infrequent, it is awkward to strike up a conversation. You – “So!
  • HINGE MARKETING  |  MONDAY, MAY 12, 2014
    [Trade Show] New Research on CPA Marketing Budgets
    Networking events/trade shows. High growth firms—the fastest growing 20% among our respondents— showed very consistent patterns in their marketing strategy. High growth firms spent much more on their online presence, content and materials, networking and trade shows, and educational events.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Trade Show] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages. Jeff joined Forrester after spending 20 years in sales and marketing. Marketing’s shift to pipeline impact and its link to alignment. Stay Tuned
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Trade Show] The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]
    The 17 R's of Mobile Marketing, which we elaborate on below, should help you ease your way into the world of mobile and show you some best practices for using mobile marketing to generate leads for your business. Do you know what the top three Google searches are for mobile marketing? Pin It. Pin It. ” are great. Why is this important?
  • WEBBIQUITY  |  WEDNESDAY, JULY 21, 2010
    [Trade Show] Tips to Make Your Email Marketing Messages Matter This Summer
    It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 26, 2009
    [Trade Show] Survey Suggests Marketers Are Moving from Paid to Social Media
    Spending on Acquisition vs. Existing Customers Media spending by purpose was distributed: - 56% for new leads - 33% for retention - 10% for other This is interesting because I don’t recall seeing other data showing this split. The actual numbers show much more spending on retention than I would have expected. Here goes. 1.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Trade Show] Viral Marketing in B2B - It Works!
    you can create video case studies of your customers, users, or trade show booth attendees that they can send to their friends. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. It's Time to get Interactive. Translator. The PEBCAK I.T. person for help.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Trade Show] Savvy Speaks: Don’t Commit One of These Common Marketing Mistakes
    The “research & planning&# piece can be a tough sell because the deliverable isn’t always as tangible as a web site, a blog, a direct mail campaign, or a trade show booth, BUT if smart thinking goes into the mix first, the end result will always be more effective and – in the long run – a better investment.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 2, 2014
    [Trade Show] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
    To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national trade shows, and hiring sales reps. “Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2011
    [Trade Show] Do You Know The Most Important Number In Marketing
    When we don’t see enough people “show up,” we start to pay people to show up. We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic.
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 22, 2011
    [Trade Show] How to Bake a White Paper from Scratch: Part One—the Recipe
    Hand it out at trade shows? Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together. Will you leave it behind after a sales call?
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 21, 2012
    [Trade Show] Customer Service: Is Your Company Obsessed With It?
    Let me give you two examples of positive CS experiences. 1- I recently had to go to Buffalo for an association/trade show for one of our new clients. Customer service. We all say we have it, but what is it? Where does it start? So what makes your customers or potentials want to do business with you instead of them? Wonder why?
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Trade Show] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Write for trade publications. it shows you are on the cutting edge with the industry news and trends, and clients/prospects will appreciate you saving the time of looking for news themselves. By focusing on a small, healthy market segment, your firm can become a market leader within that niche. Create an industry blog.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 4, 2014
    [Trade Show] The 2 Things You Must Nail For Lead-Generating B2B Content
    Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). ad size, commercial length, trade show booth size, etc.). Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? The way people buy has changed dramatically.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Trade Show] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” ” Don’t worry. 11) U.S.
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Trade Show] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. 2012: Transformational Change, the New Buyer & Big Data. Then Speak.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Trade Show] The 8 Step Guide to Making your First Local Event a Massive Success
    Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. To Build your Brand.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Trade Show] Going from Good to Great Marketing: Leading and Managing Change
    To create a new mind-set, you need to not only reward your teams for success on traditional metrics, such as number of click-throughs or trade show leads, but you also need to reinforce new goals, such as marketing’s contribution to pipeline. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years.
  • SALES CHALLENGER  |  SUNDAY, SEPTEMBER 9, 2012
    [Trade Show] Are Your Reps Social Media Stars?
    The fact is customers go to a number of places online to learn from and interact with peers and industry experts—discussion forums for industry or trade groups, or online communities in LinkedIn, for example. Ten years ago, if you wanted to learn something new, you went to a conference or an industry/trade show.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Trade Show] Using Twitter in the Pharmaceutical and Medical Device Industries
    Broadcasting of new blog posts, web pages, trade show attendance, industry news, new hires, and company philanthropic endeavors. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. There is a great site to use to see what people in Pharma are tweeting about.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Trade Show] B2B Videos: Go Beyond Humdrum
    According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [Trade Show] 5 Ways for B2B Companies to Engage on Facebook
    This comes in handy when status updates touch on key partners and demographics such as trade media, associations and trade shows. For example, if you post an interview Trade Magazine Weekly did with your company’s CEO, include a short status update intro above the link that mentions the media outlet. Questions.
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [Trade Show] The Power of B2B Communities
    Online friends frequently become real ones when they arrange meet ups at trade shows and events. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Trade Show] 6 Ways to Make Your Marketing to Tradesmen More Effective
    But things like trade show leads, direct mail and online programs are measurable. Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach. wrote this post in 2009 and it still holds true today. Fish Where The Fish Are.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Trade Show] Are Free Giveaways a Worthwhile Business Strategy?
    Every trade show is overrun with free giveaways and tchotchkes – and has been for decades. Promotional items go viral at trade shows in the same way that videos go viral on YouTube: once someone finds out that you have a killer giveaway, the whole event will come clamoring to your booth to get their own. Collecting Leads.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Trade Show] 9 Ways to Generate Leads with Mobile Marketing
    Studies show that as much as 53% of the people viewing your email may be doing so from a mobile device. study conducted in December 2013 (by comScore, Neustar Localeze and agency 15 Miles) showed that 79% of mobile phone owners and 81% of tablet owners used those devices for local searches. Mobile is huge. We get it. Don’t stop there.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Trade Show] Interview with David T. Scott — Author of The New Rules of Lead Generation
    In my book, I show marketers how to set goals for their lead generation efforts, and how to test and measure their lead generation results. also show them how to determine which lead generation tactics are the best for their type of organization. 5. testing display ads vs. trade shows). This is an interview with David T.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [Trade Show] Marketing as a business turn-around strategy
    Do you invest in advertising – trade shows, print ads, etc. Lead Generation Companies | Marketing as a business turn-around strategy. This blog post is based on what’s happening at a real company today – a public company in upstate New York – who put up poor results and replaced their founder with a new CEO.).
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Trade Show] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. Please share!
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Trade Show] Why Purchasing Email Lists Is Always a Bad Idea
    Someone voluntarily gives you their email address (either online or in person, for instance at a trade show) so you can send them emails. You need people to email , and you need them quickly. Oh, and if you could make them pretty cheap, that'd be great, too. Read on, my friend. Methods of Acquiring an Email List. Wrong again.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 1, 2011
    [Trade Show] 7 Steps To Sales And Marketing Alignment
    For us software folks this is extremely important but no matter what you are selling, you should be able to stand at a company trade show booth and speak to an interested party about the major features and benefits. mean we are all after the same goals for our companies: revenue, profit, happy customers. So help them to sell. .
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Trade Show] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    Mobile growth is showing no signs of slowing down, and neither should your mobile marketing. Related Stories Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Trade Show] 7 Inspiring Examples of Real-Time Marketing in Action
    Brand events like trade shows or product launches fall into this category, too. With over 2 million viewers per episode, "Bad Girls Club" is the Oxygen Network's top show. The show, a "social viewing party" with talent from the show, pulled comments and conversations from social networks into a hub.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Trade Show] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Trade Show] STAFDA Show Recap
    I just returned from the STAFDA show which was held in Charlotte, NC. The show, for the most part, was upbeat, and the economic forecast for the next few years looks promising for the construction market. talked to several manufacturers and they seemed happy, for the most part, on the turnout for the trade show.
  • B2BMARKETINGSMARTS  |  TUESDAY, MAY 31, 2011
    [Trade Show] A B2B marketing and sales book everyone has time to read.
    It covers a broad spectrum of valuable marketing and sales ideas, such as “Three Ways to Set Up a BIG Sales Month,&# “How to Profitably Generate Leads & Sales from Trade Shows,&# “How Customer Loyalty is Your Ultimate Competitive Advantage,&# and so much more. So why add another book about sales to the pile?
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Trade Show] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics. ”).
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 14, 2011
    [Trade Show] It’s about Revenue not Vanity
    Where the difference between X1 and X2 represents the cost of an incremental marketing budget item that is to be evaluated, such as an advertising campaign or a trade show. The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. Marketing spend should not be any different.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Trade Show] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. And social media isn’t just about lead generation of course. Which U.S.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 10, 2010
    [Trade Show] 7 Reasons Every Business Needs to be on Twitter
    Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. This post was originally published on the WebMarketCentral blog in January 2010. Digg this!
  • HUBSPOT  |  TUESDAY, NOVEMBER 20, 2012
    [Trade Show] Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing
    Inbound marketing has reached a tipping point. Today, large organizations are increasing their investments in content-driven lead generation and nurturing activities. While that doesn’t mean the basic concepts are changing, it is pushing these strategies and tactics into a new phase, something we’re calling “ enterprise inbound marketing.”.
  • E-QUIP  |  SATURDAY, MARCH 2, 2013
    [Trade Show] Do You Really Need an Elevator Speech?
    Back in the days when I attended industry trade shows, I always spent some time roaming the exhibit floor checking out our competitors. It was unique and to-the-point, and I could deliver it flawlessly, whether manning the trade show booth or mingling at a networking function. More often, I learned what not to do.
  • SOCIAL MEDIA B2B  |  SUNDAY, JANUARY 30, 2011
    [Trade Show] Top 10 B2B Comedy Videos
    Click here to view the embedded video. 4)      I don’t like potty humor, but David Meerman Scott showed me a completely new angle in this brilliant CWS ad.  I’m sure the production benefited from a TV broadcast budget, but I’m still including it in this list because its for a narrow industrial market.  There’s your ROI.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Trade Show] 3 Strategies to Drive Search Engine Marketing Success
    Once, SEO was a bit of a brand-building exercise, and showing up first in the search results of the biggest search engines was the goal. That means many companies decided, “It doesn’t matter what kind of garbage we show the visitor, as long as we are #1 on Google!” Let’s look at just a few of the numbers. It’s simple.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Trade Show] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    They were doing trade shows and loved it. Not exactly the response I was hoping for. I was waiting for them to say that trade shows weren''t really paying off for them, so they started to venture into online marketing -- after all, when I researched them, their website looked pretty spiffy. My heart is racing.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Trade Show] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Easy (and Affordable) Ways to Show Customer Appreciation. Easy (and Affordable) Ways to Show Customer Appreciation. Must-Attend Retail Trade Shows for 2015. Creating valuable content is a consistent mission for us here at VerticalResponse. In This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 21, 2013
    [Trade Show] How to Set Up a Successful Call Strategy for Your Calling Campaign
    If your organization has recently returned from a trade show, or has just hosted a webinar that has resulted in warm leads, have your inside sales team start here. Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. Let’ start with the obvious.
  • NUSPARK  |  MONDAY, JULY 4, 2011
    [Trade Show] Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
    You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships.  We show how to create a content map and target content to your buyers. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Highlights: 1.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Trade Show] Marketing Automation Catching On Fire
    The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars. Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Trade Show] Is there a skills gap in the boardroom?
    Previously for these business owners we had call calling teams and trade shows and the company brochure. Having recently done some more public speaking and chatting to small business owners at various events it seems that there is still a long way to go for digital marketing. Then came along the internet and it changed everything.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] 5 Reasons SMBs Should Be Tracking Marketing Spend
    Whether it’s meeting with new clients, vendors, attending trade shows, or just taking a much-needed break, you do it all for your SMB. SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences. Want to learn more?
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Trade Show] Why Marketing and Technology Go Hand In Hand
    It used to be that professional services firms’ marketing tactics were made up of attending a few solid trade shows, meeting with referral sources, creating brochures and sending out direct mail pieces. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” And read some more.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Trade Show] New Data: Are Your Marketing Decisions Reactive or Strategic?
    The study shows other reasons which will be revealed in an upcoming webinar on November 19, but I wonder why smaller businesses are so much more influenced by their competition’s marketing efforts than larger companies are. One is to go to an industry trade show and collect as much of the literature as you can.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Trade Show] How and When to Follow up With All Types of Leads
    Whether it’s someone who downloaded a white paper or checklist from your website, gave you a card at a trade show or called in to your main number, you want to be paying attention to the company when assessing the strength of a lead. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times.
  • MODERN B2B MARKETING  |  MONDAY, JULY 23, 2012
    [Trade Show] Go Local: 6 Ways to Get International B2B Marketing Right
    Don’t assume everyone at the trade show speaks English : For non-English-speaking events, get supporting materials translated, and identify speakers who can deliver presentations in local language. by Kieran Flanagan Is your company planning to expand internationally? International Marketing alone is difficult to get right.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Trade Show] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Event Summary Blog Posts - One of the best things to do after attending a trade show is to write a summary post of everything you learned and mention people that you chatted with. The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. This is HUGE! Lets get right to it.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Trade Show] Why Sales and Marketing Don't Get Along « The Effective Marketer
    It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? United States License.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Trade Show] Create a World of Marketing Automation Through Good Content—and Imagination
    Promote links to your content on materials distributed at trade shows, seminars, webinars, directory listings, and more. When Walt Disney opened Disneyland in 1955, more than twice the number of guests showed up due to counterfeit tickets.  It was 101 degrees that day.  Use your imagination. Repurpose.  Repurpose.  Start small. 
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Trade Show] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
    If you set up a campaign after something like a trade show or a webinar, you could lose the association of an opportunity to a campaign. Create Campaign Hierarchies Do you report on individual trade shows as well as trade shows as a whole? Enter the Salesforce campaign object. What about events as a whole?
  • THE POINT  |  THURSDAY, JANUARY 24, 2013
    [Trade Show] Taking Stock of Your Lead Management Process: 5 Key Questions
    For example, it’s likely that trade show leads require a different response and follow-up than do say, referrals from partners. 2. Key to designing an effective lead nurturing program is taking stock of your current lead management process. Here are the top 5 questions to ask about your current lead management process: 1.
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