Digital B2B Marketing

AUGUST 30, 2011

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). How do you maintain and build your woozle through each of the touchpoints in the enterprise sales cycle? And what does that have to do with a woozle?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

FEBRUARY 13, 2012

Every customer touchpoint. The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. I have never called out a client or category I want to work with on my blog. In business, big data means far more than that. Every sale.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 25, 2013

Every single marketing touchpoint should be working together. Integrated marketing touches every touchpoint with your company that is in your control. Integrated marketing is hard. Executed well, it is a great example of 1 + 1 + 1 = 5. Often it is easier to spot the signs your marketing is not integrated.

Landing Pages 100

Landing Pages Mobile Advertising Touchpoints Mobile Marketing 100

Digital B2B Marketing

JULY 19, 2011

In mass it is a valuable indicator but it isn’t a valuable individual response ( Scott Brinker discussed this at Insights from the explosion of marketing touchpoints ). I work with B2B clients on media and integrated marketing programs. If so, have you had good experiences with online chat platforms as a marketer or individual?

Automation 100

Automation Conversion Forrester Marketing Automation Services 100