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Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

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Are You Ready? Planning for In-Person Trade Shows and Events in 2022

Navigate the Channel

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Think About Touchpoints in Your Booth Experience.

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A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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What is a Touchpoint, and How Can You Use It to Boost Sales?

Televerde

These brand interactions are called touchpoints. Every touchpoint a customer experiences increases the chances they will purchase from you. You won’t always be able to control touchpoints. Either way, touchpoints build the foundation for your lead’s opinion of your brand. So, what is a touchpoint? Image Source.

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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script | B2B

Further, it was a touchpoint in the sales cycle for roughly one-third of enterprise deals with an average selling price for a SaaS product with an ASP of $1.3 In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received.

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Blog: Getting the Most Out of Trade Show Investments

Conversica

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. And while you’re at it, explore the Maximizing Trade Show ROI eBook !

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5 Sales Pitch Examples (and How to Craft Your Own)

Salesforce Marketing Cloud

It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close.

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