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LeadSloth
JULY 12, 2010
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. In that case you can consider HubSpot Medium, which allows you to add tracking keys to your own website.
LeadSloth
JUNE 23, 2009
Many digital marketers are using marketing automation tools to automate lead nurturing. It may be attractive to shift more budget to generating leads via your company’s website. blogging, creation of high-quality content, and website conversion optimization. Those tools are promising, but not mainstream yet.
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LeadSloth
JULY 14, 2009
You can find keyword search volume with the Google Keyword Tool. This tool also provides keyword suggestions. For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). 2) Optimize Your Website.
LeadSloth
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish?
LeadSloth
SEPTEMBER 24, 2009
National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Create some goodwill by giving sales some quick results, for example a tool that alerts them when prospects visit the website. Create Some Good Content.
LeadSloth
OCTOBER 16, 2009
In the early days, Web Analytics was touted as the tool that has all the answers. But as Web Analytics guru Avinash Kaushik described, the 10/90 rule applied: for every dollar you spend on a tool, you need to spend 9 dollars on analysts to get the most out of the tool. Website management and basic HTML. Email Marketing.
LeadSloth
APRIL 15, 2009
On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. Advanced Features.
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