Even though we now tell those stories on websites, blogs, and social media, our need to build a bond with the folks who buy our products remains the same. Of course, a critically important difference between 1960 and today is the new, affordable, and powerful tools we can use to pursue all of those content marketing activities. website that is rich in video and visuals Plenty Has Changed from 1960 to 2010 but What Is Most Important Has Stayed the Same. If you’re not already a fan of the TV classic in the making, Mad Men , it’s all about the Madison Avenue

I wrote recently about our decision to expose our pricing publicly on our website . Perhaps, but they now know the realities of the projects they are tackling, and are more likely to want to engage with a renovations contractor that brings expertise as well as power tools. It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. The intersection of theory and reality in the world of social media always spurs some interesting debates.

This is perhaps not surprising given that, according to recent research by Business.com , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it. Media sharing sites, social networking profiles, blogs and online reputation management tools are all part of a larger strategy of web presence optimization , maximizing your online presence through various forms of media and most importantly, interlinking these points of presence to maximize your company’s visibility in search. Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively.