Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. Referral Traffic. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. Referral Traffic. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

JULY 24, 2018

Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Social Media Monitoring Tools. All of these tools monitor updates on multiple social media sites in real time. Facebook Marketing Tools.

Social Media 246

Social Media Paid Content Enterprise Management Social Marketing 246

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

JUNE 8, 2010

1. Think carefully about your Twitter name. Push traffic to your available downloads. Use a URL shortener like bit.ly We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. 2. Tweet according to your content strategy.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

OCTOBER 4, 2022

But again, only one of the lead sources above relates to digital marketing, so let’s next ask… Why don’t we have enough website traffic? Answering this question requires looking at the primary sources of website traffic and the activities that drive each source. Affiliate sales support independent media.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

DECEMBER 12, 2012

Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.” ” He then outline three strategies he says are designed to improve search rank and traffic. He writes, “Google tools used to enhance the Internet.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). While this isn’t strictly necessary for campaigns that are just driving website traffic (e.g., Nearly 200 million are in the U.S.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 3) Tagboard.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 20, 2013

What can GA tell you (and not tell you) about your sources of website traffic? This last feature is interesting but would be much more useful if one could customize segment definitions to correct for the way Google gets search traffic wrong. These reports only use the referring URL when assigning traffic to a social media site.

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Webbiquity

JANUARY 16, 2012

Take advantage of free or low-cost blog tools and resources? Frequent best-of honoree Kristi Hines offers eight tips to get your blog ready for a surge of traffic if you happen to get mentioned or retweeted by a highly influential source. Write great blog post headlines? Promote new content most effectively? Guidance for New Bloggers.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

OCTOBER 1, 2012

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months. Facebook, Twitter, Google+ and email) on your mobile web pages to make them easy to share.

SEO 100

SEO Optimization Marketing Websites Link Building 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what’s being said, and separating important substance from the noise? by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 19, 2012

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. URL links). Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., site) is helpful.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

JUNE 14, 2011

The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Social media will ultimately be another tool , like email, but it will take some time to reach that stage. Minimize the data stored in the barcode by using a shortened URL.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

JANUARY 30, 2014

Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? The Most Powerful Branding Tool You’re Not Using: Pinterest by digitaria.

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. He also lists several tools to help track and monitor your brand reputation online. Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JANUARY 31, 2017

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning. Though the tool has its shortcomings and limitations (e.g.,

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

NOVEMBER 14, 2011

This combination of factors makes SEO risk mitigation, diversification, and an investment in ensuring affordable long-term traffic,” John Lynch presents four common challenges to properly funding SEO efforts and how to successfully address each. This is one outstanding checklist.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

JANUARY 10, 2017

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Sample review: “One of the most inexpensive, but powerful tools for SEO. Pricing: free.

Marketing Automation Services 80

Marketing Automation Services SEO Tools Sample 80

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. discussions in relevant LinkedIn groups, trending topics on Twitter). Though the format is sometimes misused (i.e.,

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

JANUARY 19, 2017

Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

Webbiquity

FEBRUARY 23, 2017

There are lots of tools out there that do this, but the one we use is called SumoMe. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features. You can integrate with URL shorteners such as TinyURL and Bitly. WordPress Ratings: 104. 5) Jetpack.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. ” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Facebook Simplifies Ad Creation With Redesigned Self-Serve Tool by Sprout Social.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

JANUARY 14, 2014

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following?

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. million in revenue.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

APRIL 8, 2013

Add a #hashtag and use a shortened URL to save on character count. Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. Christopher S.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

Add a #hashtag and use a shortened URL to save on character count. Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. Christopher S.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Share your LinkedIn Company page on these sites to hit as many followers as possible with your request.

Linkedin 100

Linkedin Paid Search Agency B2B Thought Leadership Social Networks 100

Webbiquity

FEBRUARY 24, 2015

Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). Among Daniel’s advice: “Videos that are meant to drive traffic to your site should ONLY be hosted on your site.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 26, 2011

Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. profitable) than just showing up well for high-traffic terms. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

MARCH 31, 2010

Why are consumers following brands on Twitter and Facebook? Which social media tool do businesses find most effective at reaching their target audiences? Twitter Demographics by Social Media Today. The median Twitter user is 31, compared to 26 for Facebook and 40 for LinkedIn. adults use Twitter monthly.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

MAY 14, 2013

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. 43% of U.S.

Resources 100

Resources Tips Blogger Social Media 100

Webbiquity

JUNE 4, 2013

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Use effective SEO tools and marketing metrics. Keep up with SEO trends and changes.

Paid Content 100

Paid Content Tactics SEO Tips 100

Webbiquity

AUGUST 26, 2010

It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. Facebook Apps and Tools. 4 Tips for B2B Marketing on Facebook by Mashable.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100