The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. HubSpot.
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here.
Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Don’t expect miracles right out of the gate, or get discouraged by low blog traffic at first. How to get it?
What are The Most Popular Social Media Tools?
JUNE 2, 2016
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. It may seem elementary, but before you push content to Facebook, Twitter or LinkedIn…you’ll have to actually create that content.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
Want to maximize your blog traffic? In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. The following tools are listed randomly.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bit.ly Bit.ly.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SEO Tools. SERP Snippet Optimization Tool. How we use it : This is a very handy tool for us when we perform competitive analysis.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools.
8 Social Media Tools to Get Your Content Buzzing Across Networks
JULY 24, 2014
Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Let’s take a look at some of the tools (and steps) we find valuable to this process: Finding Influencers by Topic. While you may be thinking to yourself, “Yeah, I have.
10 Time-Saving Tools for Managing Your Social Media Following
NOVEMBER 5, 2015
If you want to streamline your following and uncover analytics that can be used to refine your strategy, you need the right set of tools. To help, I've collected 10 tools that can help you keep on top of your social media following. All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Search Twitter bios.
Social Media Sleuthing: A-List Traffic and bit.ly Tricks
Digital B2B Marketing
OCTOBER 25, 2011
Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. Here is some of the information you can discover with a few minutes on Twitter and bitly. info page. sleuthing.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Twitter Ads. Acquisio.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Take advantage of free or low-cost blog tools and resources? Frequent best-of honoree Kristi Hines offers eight tips to get your blog ready for a surge of traffic if you happen to get mentioned or retweeted by a highly influential source. Blogging Tools and Resources. Huge List of Useful Tools for Bloggers by ShoutMeLoud. Write great blog post headlines? Stuart W.
A Breakdown of All Your Website's Traffic Sources (What Means What?)
JANUARY 2, 2013
The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation. sometimes. Make sense?
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. Anyway, that’s why it’s so important for me to make sure I have the following sorted out before I choose the right tool family to marry into. Tricky. And I need a lot of them.
How to Tweet Around the Clock Without Being on Twitter 24/7
APRIL 3, 2014
If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. And, of course, use Twitter itself. Twitter
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Twitter Best Practices.
How to Get a Personalized Assessment of Your Website [Free Tool]
JULY 23, 2015
Back in 2007, we launched a tool called Website Grader. Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. What is Website Grader?
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. One of the most actionable reports for SMBs is the All Traffic report.
13 Free Design Tools for Visual Marketers on a Budget
DECEMBER 5, 2012
There are plenty of free and easy-to-use tools out there that can make you look like a master designer! Free Color Tools. P.S. Design-Seeds just happens to be one of those sites doing it right on Pinterest , too, driving traffic through everyday fashion and household items that match each picture’s palette. 2) Color Picker. Free Font & Icon Tools. Now what? Web 2.0
How the Right Tools Can Help Remedy Your Website's Traffic Problem
MAY 23, 2012
Got low site traffic? If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. But if you're just creating content and lack the right tools and technology to back up your efforts, you'll soon find you've hit a traffic wall. Think of it this way.
What to Do When Your Twitter Account Gets Hacked
APRIL 7, 2014
stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. Depending on how obvious the compromise is, Twitter may also send you a notification that your account has been compromised. How to Not Get Hacked on Twitter.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Smart. Nifty.
30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
NOVEMBER 22, 2012
So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Social Media Tools. 1) Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that. SEO Tools. Maybe. Enjoy!
5 Fast Hacks To Increase Your Twitter Click Through Rate
OCTOBER 7, 2014
There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. Gaining followers is only half the Twitter battle. Guest post by Logan Strain.
#SMX West 2013: Top Tips, Tools & Takeaways
MARCH 15, 2013
However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. One way to better understand your site and more importantly, understand how search engines see your site is to use “ Fetch as Googlebot ” within your Webmaster tools account. If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. That means 68% of their organic traffic cannot be attributed to a specific keyword. Yikes!
The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]
MARCH 11, 2015
If you''re wondering any of the questions above, then you’re going to love our new ranking tool, which is tailored specifically to U.K. So you might wonder -- how was this tool built, and how does it work? The SimilarWeb API pulls web traffic data and blog categorisations; the Moz API pulls domain authority; and the SocialCrawlytics API pulls average social shares. marketers.
Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
Modern B2B Marketing
DECEMBER 16, 2015
Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools. In a way, Twitter made us quit “cold turkey” from our dependency on a tool that simply handed us information.
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
Here are 11 tips and tools to jump-start your SEO. FIND SEARCH VOLUME FOR KEYWORDS: Now that you know the keywords that matter, use a tool like the Google Keyword Planner , WordSteam or Wordtracker to get search volume for specific keywords. In the Google Anlaytics of your website, see if more website traffic is coming from search engines. Photo credit: Sean MacEntee.
Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
AUGUST 21, 2012
What set the buzz going about Pinterest was its rapid growth; according to Complete, Pinterest increased its unique visitors to www.pinterest.com by 155% from December 2011 to January 2012 and the latest referral traffic and active user statistics as reported by Media Bistro claim that Pinterest has surpassed Linkedin as the 3rd most popular social media network in the world with an increase in daily users of 145% since January 2012. With 31 million visitors per month, Pinterest is reported to now drive more referral traffic than Google+ and Twitter.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.” ” He then outline three strategies he says are designed to improve search rank and traffic. He writes, “Google tools used to enhance the Internet. So what makes Google+ special? You can!
The Ultimate Cheat Sheet for Expert Twitter Marketing
SEPTEMBER 15, 2011
With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 1. Optimize your Twitter profile. Create a custom Twitter background.
7 Critical Tools of the Trade for B2B SEO Competitive Analysis
JULY 10, 2012
Here are seven SEO tools we recommend using for evaluating the competition. The free version crawls up to 500 URL’s, which may be ideal for small sites, but larger organizations should invest in the commercial version which carries a £99 per annum licensing fee. I run reports from Screaming Frog daily, so the investment has certainly been well worth it. Screaming Frog. Spyfu.
4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
NOVEMBER 17, 2010
What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers , and get some really qualified leads as well. If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. How have you been able to get traffic to your blog from LinkedIn Answers?
5 Essential Disciplines For The B2B Marketing Professional
SEPTEMBER 11, 2015
Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. By using traffic performance reports and conversion tracking , you can better understand user behavior to get the most out of your data. URL Campaign Tracking. SEO Audit Tools. Website Analytics.
Top Social Media Measurement and Tracking Tools
JULY 31, 2012
Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there. and the impact of those for our traffic.” Open Site Explorer is a great tool for this.”
Tracking Email Analytics Outside of HubSpot
SEPTEMBER 4, 2015
HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. What is a HubSpot Tracking URL? tracking URL is a normal URL with a token attached to the end of it. For example: Normal URL: [link]. Tracking URL: [link]. The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. How to Create a HubSpot Tracking URL.
Take Your Web Traffic Into Your Own Hands
MARCH 16, 2012
Optimized URL’s: Use a primary keyword as part of your URL for better optimization. In the world of content marketing, your Web site is much more than a “sales tool,” it should serve as an educational resource and (your most targeted) visitors will come. From personal experience, our blog posts currently contribute to over 35% of our overall Web traffic.
Tracking Traffic From Twitter Just Got a Lot Easier
AUGUST 22, 2011
Twitter , when used well, can be a major source of traffic and leads for your business. The problem until now has been that tracking results directly from Twitter hasn't been easy. Since a huge part of Twitter's user base accesses the service from third-party applications like TweetDeck and HooteSuite, a look into many web analytics programs left marketers confused.