Paul Gillin

JULY 25, 2013

Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media.

Case Studies 50

Case Studies Social Media Case Study Facebook 50

Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. As a result, “If you want a complete social CRM system, you will have to piece together tools from multiple vendors,&# he concludes.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Even though there are tools that make it possible to post the same message across multiple social networks simultaneously, I urge you not to use them in that manner. These thoughts are particularly directed at B2B marketers.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 3, 2014

” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks.

Communities 50

Communities Verticals B2B Domain 50

Paul Gillin

APRIL 27, 2012

This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Click to enlarge.

Facebook 50

Facebook Social Marketing Tools Marketing 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. Other research studies over more general populations have indicated that small businesses still lag far behind large enterprises in their adoption of social media tools.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JULY 19, 2013

The study examined these institutions to quantify their adoption of social media tools and technologies. Key findings of this study include: • In 2013, 171 companies (34%) had corporate blogs showing the largest increase in use of this tool since the 2008 study of the Fortune 500. Nora Ganim Barnes, Ph.D.,

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

OCTOBER 21, 2010

Thanks to new tools, much of that is now automated. Over the next couple of issues, I’ll run down the list and tell you why I value these tools. These tools store your passwords, personal contact information and bank/credit card data in one place, making it easy to log into websites and to fill out online registration forms.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

JANUARY 17, 2012

Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. The tool is enabling point questions to be answered quickly. Collaboration tools aren’t just for peer connections. A Connections search found just the thing in a completely unrelated industry. From the Top.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 14, 2010

CalTrain deserves credit for adopting an important customer communication tool, but it deserves a spanking for failing to understand the consequences of that action. It would have been better off not using the tools in the first place. Dashed Expectations. This wasn’t my first brush with Twitter dysfunction.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

APRIL 18, 2012

The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. This makes LinkedIn a compelling new tool for professional networking and lead generation. And if I’ve missed or misstated anything, I’d appreciate your corrections.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MAY 4, 2012

I expected Digital Leader would instruct me on how to further immerse myself in these tools of change. Digital tools are a means to an end, but they shouldn’t be a lifestyle. Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

APRIL 27, 2012

The tools made it easy to find information and expertise by consulting friends. All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

MAY 13, 2010

After all, they want to get started with the cool new tools and usher new business in the door. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Are you using all the available tools? Clients are sometimes frustrated by this.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. Blaming the Tools. As poorly conceived or badly executed social marketing campaigns begin to take their toll, people will naturally blame the tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

–New tech tools and big data so that we can no longer say half our budget is wasted but we don’t know which half. I picked a few quotes from the e-book that I really like. Download a free copy and find your own favorites.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

DECEMBER 1, 2010

Because simulation games are not only a great way to learn but also an excellent tool for modeling business processes. It has racked up more than 75,000 Facebook fans and 50,000 downloads for what is essentially a B2B training and marketing tool. Check out the wall posts on Facebook. It’s not the usual gaming trash talk.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JANUARY 25, 2012

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. PageLever is one of the first independent Facebook measurement tools, and I expect there will be more. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 22, 2012

There’s a lot of data about the lousy tools most marketers have two analyze the flood of data they’re collecting, but the relevant point for tech pros is that “nearly 60% indicate that lack of IT alignment and integration are significant barriers to the adoption of technology.”

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JUNE 26, 2014

Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella. If you ask the average person to define “social media,” you’ll get a wide variety of answers.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JULY 29, 2010

This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. Using tools like CIThread, they can get very smart very fast. I’ll describe generally what one of them is doing, though.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

FEBRUARY 10, 2016

Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Sound familiar? I hear these objections all the time when speaking to top executives about social media. There is special value to these platforms for executives that don’t necessarily apply to the rest of us.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

DECEMBER 9, 2011

Encourage people to use the tools they find valuable, find ways to accommodate them into your infrastructure and focus on security and data protection. Use the tools yourself. IT organizations are rapidly losing the ability to tell people what devices and applications to use.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

DECEMBER 27, 2011

Market share leadership in an industry, the final self-reported performance measure, correlated positively with the integration of social tools in employees’ day-to-day work.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

JULY 13, 2010

Equally important, I hope you will tell your friends and help prove that grassroots organization using the tools of social media really can make a difference. GasPedal has partnered with charity: water , an organization whose goal is to bring clean drinking water to the estimated 1 billion people on earth who don’t now have it.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

AUGUST 4, 2011

This is an under-utilized tool that enables companies to present an HTML page as their default front door. One of the most popular uses of Facebook for B2B companies is as a recruiting tool. Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

AUGUST 20, 2013

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Monitor Social Conversations. Manage Social Content. Practice SEO. Measure and Analyze Social Activity.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MAY 31, 2010

He’s sharp-witted, insightful, and about five years ahead of the rest of the world. I can’t wait to hear about his next book.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

DECEMBER 18, 2012

Today, attacks take many different forms and involve many different tools, but the pattern is the same: People have learned that they can get better results from rallying friends and supporters to their cause than by going through established customer service or complaint channels.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

SEPTEMBER 2, 2011

Fifteen years ago I got along just fine without any of these tools. Like I said, mild annoyances. They’ve dramatized to me, though, how vital networks have become to my way of life. Today they’re part of nearly everything I do.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

JULY 15, 2011

In his opinion, everyone in a company should learn to use the tools. My latest column in B2B was actually sparked by a conversation I overheard on a plane. A guy in the seat behind me was railing to his companion about the idiocy of hiring social media specialists. Expertise shouldn’t be concentrated in one person or department.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 19, 2011

Brody is no fan of the automated tools that enable page owners to auto-post content across multiple social platforms. Keep your message to a few words and make it compelling.” ” Remember the earlier point: You can always change the offer and test something new. Get people involved. “Motivate your alpha evangelists.”

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

OCTOBER 12, 2011

Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? People with technology imagination, who can dream of creating value with technology now have the tools to do that. Let’s analyze it. We are living in a much less tolerant society.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

DECEMBER 7, 2010

What cruel timing for a man whose hands were his most valued tools. You can see some of his work here. The ALS struck just as Tom was completing a two-year intensive program of study at a furniture-making school. Tom was an artist. He wasn’t much of an illustrator, but he had a gift for design.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. Welcome to the new world of B2B communications.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 11, 2012

Polls are a basic tool you can use to solicit feedback. You have 15 minutes to edit anything you post in a group, so check your work to make sure your description isn’t a carbon copy of the item to which you link. Take Advantage of Polls. You can specify up to five answer choices and choose how long the poll runs.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50