LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

FEBRUARY 10, 2010

Simple systems often have only basic reporting, the larger systems tend to have an embedded BI tool, which is powerful but not necessarily easy to use. What do you think: can we expect such a tool in the near future? In reality, you may still have to do some customization to be totally closed-loop. What I Want.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

OCTOBER 20, 2009

For example, in the old situation you were also thinking about your audience, you just didn’t have all the tools to narrow down the audience. This is a very rough comparison, and it’s easy to come up with objections. Despite the shortcuts, I hope the images illustrate why Content Marketing is so popular.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

AUGUST 27, 2009

In addition to this general trend, a whole array of software tools is now available to help the savvy marketer. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information. 10 years ago, email marketing was in its infancy.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about. Chatter and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

OCTOBER 18, 2010

The result today: too many Marketing Automation users use their expensive system as an email marketing tool. It’s as if you would just sign up with one of the vendors, take a day to set everything up, and you’re done. Unfortunately, there is more to it than just technology. Process First.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 22, 2009

LinkedIn users are more likely to know about Inbound Marketing than the average marketer, because LinkedIn is one of the Inbound Marketing tools. It clear that many B2B marketers know what it means, and many are already actively using it. Of course, the survey biased.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

SEPTEMBER 3, 2009

Marketing Automation is a tool. The cool thing about these metrics is that you can update them more frequently, so you know immediately whether you are on the right track. This is your Lead Management Thermometer! How Does Marketing Automation Fit Into This? It’s supposed to improve business results.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 24, 2009

You are better served with B2C merchandising tools. Marketing Automation is ideal for long sales cycles involving many different people. If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. Have You Seen Marketing Automation Failures?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 26, 2010

Social Media may still be an emerging marketing tool, but that makes it extra important to show the ROI. My question is: why don’t all vendors have these features in place already? If you’re a Marketing Automation user or if you’re evaluating systems, ask your vendor for these features.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

SEPTEMBER 24, 2009

Create some goodwill by giving sales some quick results, for example a tool that alerts them when prospects visit the website. Improved marketing will drive better-quality leads to sales, but it takes time and trial-and-error to get there.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

NOVEMBER 16, 2010

Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Even though the topic of these two meetups was Drip Campaigns, reporting came up as a important topic.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JULY 29, 2009

I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. The other three solutions were interesting though: ROI tools, free consulting offers and paid pilots. ROI tools are probably more for decision makers than for product users. Very true.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. Use Reporting as a Strategic Tool: Marketing Automation allows vastly better visibility into both buyer behavior and program results.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Why Automate Marketing?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

FEBRUARY 20, 2012

You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. Conversion rates will increase with even the most basic nurturing process. Tip 2: Make Product Adoption Your #1 Goal.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100