SendX
APRIL 19, 2024
It's no secret that physical stores today are up against significant challenges. With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy. One often overlooked tool that can provide a significant boost to brick-and-mortar businesses is email marketing.
The Forward Observer
APRIL 19, 2024
The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.” What if the greatest salespeople on the planet are the opposite of who you think they are?
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Content Marketing Institute
APRIL 19, 2024
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Martech
APRIL 19, 2024
Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Heinz Marketing
APRIL 19, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. But what we sometimes forget is getting them in the door is only the beginning. The true magic lies in keeping those customers. That’s where a shift in the way we see marketing can make a difference. By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve custom
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Televerde
APRIL 19, 2024
As we approach the middle of the decade, it’s clear that the business landscape is going through a major transformation. With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team.
Martech
APRIL 19, 2024
Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders in this field, it is our responsibility to adapt and evolve. It’s not enough to just comply with regulations. We must always serve the best interests of consumers.
Content Standard
APRIL 19, 2024
A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder and Chief Message Strategist of The Message Design Institute, shares the power of the Red Thread Method in brand marketing, revealing why trad
Martech
APRIL 19, 2024
Good news for people with too many documents and not enough time to read them: Adobe’s new AI Assistant can give you the “too long — didn’t read” (tl;dr) at the click of a button. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. — and prompts users with recommended questions (Adobe originated the PDF format in the early 1990s).
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sana Commerce
APRIL 19, 2024
Discover effective sales hacks to empower commercial teams As a commercial leader, you understand the complexities involved in driving sales. The burden placed on your teams is high, with demanding B2B customers whose complex orders can be time-consuming. Learn how to focus energy on new opportunities that drive revenue for your business with our this on-demand video.
Valasys
APRIL 19, 2024
Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. In most cases, businesses will keep drawing attention to keeping those roles inside a company. However, from a broad perspective, most need more specialized skills, budget, and personnel to make impactful campaigns.
Content Standard
APRIL 19, 2024
When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” They hopped on the platform and did their best to make a splash. More than six months later, was the rush worth the payoff? This is a familiar story in marketing.
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